What you need to know
- Rockstar Energy has teamed up with Microsoft and 343 Industries to create five special limited edition Halo Infinite cans of Rockstar Energy.
- The cans feature original artwork and codes that players can use to unlock in-game customization items.
- Each purchase also gives fans a chance to win copies of Halo Infinite's campaign, an Xbox Series X prize bundle, and a Halo-themed Jeep Gladiator.
- The promotion runs from Oct. 1 to Dec. 31, 2021 and is exclusive to the United States and Canada.
Microsoft has announced in a new blog post (opens in new tab) that it and Halo developer 343 Industries have partnered with Rockstar Energy to release five Halo Infinite-themed limited edition versions of various Rockstar Energy drinks that feature original pieces of artwork from five different artists around the world. Each can also has a code that fans can use to unlock "Nocturne Star" skins for the MA40 Assault Rifle, Warthog, and Razorback in Halo Infinite, as well as a Rockstar-themed emblem and nameplate.
In addition to the customization items, the codes will also unlock extra in-game experience and Challenge swaps that players can use when leveling their battle pass. For more information, make sure to check out the Rockstar's webpage. You can also enter codes you've collected here.
Each purchase will also enter fans into a sweepstakes in which they have an opportunity to win copies of Halo Infinite's campaign as well as an Xbox Series X prize bundle. The prize bundle includes an Xbox Series X console, a digital copy of Halo Infinite's campaign, a Razer Raptor 27-inch monitor, and a Halo Infinite-themed Razer Kaira Pro headset. In the United States, one lucky winner will also be chosen to receive a Jeep Gladiator that has been painted to look like Master Chief and features huge 43-inch tires, pro-level suspension, and Warthog-style armor.
The promotion lasts between Oct. 1 and Dec. 31, 2021. Additionally, the promotion is exclusively available in the United States and Canada, which means that fans located in other countries won't be able to participate. Halo Infinite is slated to release on Dec. 8 on Xbox and PC, and fans will likely get another chance to try out the multiplayer experience during the Halo Infinite beta prior to launch.
A new journey awaits
The next big adventure
Halo Infinite will hopefully be an incredible game filled with wonder, adventure, and more. Based on the beta and what was seen at E3 2021 and Gamescom, we can't wait for the full release.
Nice to see some brand leverage and merchandising. Merchandising can bring in a tonne of cash when done right. That custom jeep is bold and will definitely draw in alot of purchases in a normal environment. However, with the ongoing pandemic nothing is normal and won't be going back “normal” any time soon. So it remains to be seen how this plays out. I hope it's a big success so future events include alot more places than just the US and Canada.
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