Kantar's latest smartphone market share report sees Windows Phone dip below 1% in the U.S.
Kantar has released its monthly report on the smartphone market for the three months ending in November 2016, and things continue to look down for Windows Phone. Compared to the same period in 2015, Windows Phone's share of the market decreased across the board. Perhaps most notably, Windows Phone's share of the U.S. market in particular dipped below 1%, dropping to a 0.8% share from 2.3% during the same period the year prior.
Kantar reports that the biggest drops occurred in Great Britain and Italy, which saw declines of 7% and 5.2%, respectively. Meanwhile the 5 European countries tallied together ended up seeing an overall decrease of 4.1% compared to the same period a year ago.
Windows Phone has been on a steady decline for a while now, and that's likely to continue as Microsoft winds down its Lumia production and switches focus to whatever the next big thing could be.
If you're interested in more, you can check out Kantar's full report, and let us know your thoughts in the comments!
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.
By Jez Corden
Oh yeah, right here.
Instead, that mobile market pie slice is going to overtake everything else. Not releasing Surface Phone in 2016, or even early 2017 will kill off Microsoft's mobile market.
Let's can mobile completely, let the consumer get entrenched in another OS, then bring out a PC in your pocket, that'll work.
Keep up with the lifes of many friends & families etc etc etc. I do not miss SnapChat, but for many people it is an app that is really very important for them.
This could probably be people naturally shifting to other OS's because of lack of apps but ALSO, a really buggy OS (till the mid Anniversary release builds - it's better now, but not perfect)... The buggy OS is an important factor that people don't consider because they keep making the app argument which is somewhat too much at times. Being a W10M fan, it hurts me. But this is what it is.
Since MS took over Lumia, there's nothing on TV and barely any real push to get them noticed. OS issues didn't help.
640xl phones to every officer and has embraced the system to provide on the ground technology for all officers.
A friend has an iPhone 6 plus, and especially in low light conditions the Lumia 950 runs circles around the iPhone 6 plus. If you get a newer iPhone or Galaxy the camera is probably on par or better I guess.
...then they might have instead renamed it and released it as "Windows Mobile" rather than "Windows Phone".
That would have competed with Android and iOS, coming nicely between the (in 2010) "too confusing" Android and (in 2010) "too limiting" iOS. Instead, Microsoft was, and still is, stuck in the 1990's, truly believing "Windows on everything!" even as the market not only tells them "No!!!", but virtually throws up their middle fingers in exasperation with Microsoft. I'm a 20+ year IT veteran, and I bought my own Chromebook this year, with the consideration of twilighting my home PC after one too many times where I wanted - needed to use it urgently - but couldn't, because of an unexplainable near-hour "Don't shut off your computer" forced update, or Windows 10 wouldn't produce the menu when the start button was clicked (twice - and with two different unexplained causes, different resolutions!). No one needs that in their life, when they have alternatives, that will ALLOW them to do a quick lookup of a price or product for their parents who called them from out of state.
Nadella: Only until we can find a way to fight.
Medias do not always present true representations of things. Medias are smart and always get paid for their job.
Remember how Microsoft knew their marketshare was bad also, and had this perfect opportunity to come right up between "too restrictive" (back in 2010) iOS, and "too complicated" (back in 2010) Android? And remember when they rewrote their mobile OS entirely into this truly great mobile OS that seemed to be just that compromise - but instead of releasing it as the next generation of Windows Mobile, they confusingly named it Windows Phone, then said it wouldn't be on tablets, then didn't have tablets - then stranded all their early-adopter Windows Phone customers on an island, telling them "We'll never upgrade your phones to Windows Phone 8!"? And remember when they put that confusingly similiar interface over Windows Desktop? And came out with the "What was that, exactly?" Windows RT? And then told tablet customers (the same people who had been buying up tablets to avoid the kludginess and complexity and crashiness of Windows) the very 1990's statement that "We're putting Windows on EVERYTHING!"
...which went entirely against why people were adopting nice, simple, sleek, [and RELIABLE... and MANAGEABLE...] mobile OS's? Remember how Microsoft's mobile phone marketshare just continued to plummet?
Rember how simple mobile devices and Chromebooks - and pretty much anything NOT running Windows - continued to break sales records? Remember that?? ...Sure enough, Microsoft still seems confused as to why.
I feel so lucky and proud!
there is less support...
so fewer apps, which makes people go to the other platforms.
What are we supposed to do?
if the others have the apps I need, why should I stay with windows phone?