Microsoft getting Revenge on Windows Phone product placement

See what we did with the title there? Last night on ABC, the hit series Revenge evidently featured the California Blue HTC 8X quite prominently. Not only that, but ABC and Microsoft seemingly tied their new ads into the show quite effectively...

From fan of the show WPQwester:

“The phone was shown specifically in the scene were Victoria Grayson was alerted by a tipster about her husbands infidelity with his son's girlfriend. After the scene ended the Windows Phone ad with Gwen Stefani holding the same HTC 8X (BLUE) variant. Microsoft is doing a fantastic job with its product placements and advertisements in prime time, Kudos on the Windows Phone 8 Brand initiative.”

Indeed all weekend we have been getting tips on plenty of Windows Phone saturation on the airwaves—even iMore’s Rene Ritchie commented on how CBS was being flooded with Microsoft ads, as did Rich Edmonds in the UK. From product placements to ads, Microsoft seems to have it covered.

What about you? Have you seen many more Windows Phone 8 ads this year and what do you think of the campaign so far?

Thanks, WPQwester for the tip; Hamzie and Harry for the screen caps

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.