Microsoft reaches MACH speeds for WP7 billing
Microsoft took a step toward making buying apps in the Marketplace even easier by partnering with hub-based communications provider MACH. MACH's Direct Billing Gateway (DBG) service works with mobile carriers to bill purchases directly to customers' monthly statements, making transactions easy for the end user.
The resulting system will not only translate into a seamless Marketplace purchasing experience for users, but will also "help [Microsoft] maximize revenue assurance and conversion for its application partners." Regarding the team-up, which is already in place with Australia's Telstra, Windows Phone Marketplace Senior Director, Todd Brix commented:
With this new instant gratification and over 6000 apps, it will be easy to rack up an end-of-the-month nightmare, so be sure to track your purchases.
Source: MACH; Via: FierceMobileContent
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Does anyone know when this program starts?
Personally, I'd rather keep the charges for Marketplace purchases on my credit card. All I want on my cell bill is what's on it now.