Microsoft removing Windows Phone Marketplace from Zune Desktop

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In a surprising move, Microsoft announced today on the Windows Phone blog that in the near future starting today you, won't be able to purchase or browse apps using the Zune Desktop software. (If you launch Zune Desktop, you'll be notified of the changes). In addition, you'll need Windows Phone 7.5+ to access and purchase new apps in the Marketplace, basically forcing users who are still on NoDo to finally update.

The Zune Desktop move seems odd until Microsoft explains that the overwhelming majority of users browse and purchase apps right on their phone or at the very least, use the Web Marketplace. So trying to focus their engineering efforts where it matters, Microsoft has decided to concentrate their efforts on those two areas and to forsake the Zune Desktop client.

Of course, we've also heard a lot of rumblings that come Windows 8 (and Windows Phone 8), Zune Desktop as we know will be completely gone. Instead, purchasing Windows 8 apps and music will be handled more natively by the OS itself and plugging in your phone will be more akin to the Active Sync experience back in the Windows Mobile heyday.

The other requirement, needing Windows Phone 7.5 "Mango" to access the store is also an interesting move. Without going into specific details, Mazhar Mohammed explains "Requiring Windows Phone 7.5 is part of a larger effort aimed at improving Marketplace performance and security, and paving the way for even faster growth and more new features."

We're not sure what the engineering limits are that are forcing these changes but evidently Microsoft considers it a priority enough to enforce it in the Marketplace.

Regarding  the Zune Desktop situation we have mixed feelings. On the one hand, we have to recognize that it is very likely to be a thing of the past in 6-8 months and we need to move on. On the other, one could argue that Zune Desktop absolutely killed iTunes as far as usability and it was one of Microsoft's really innovative desktop apps, so we're sad to see it slowly loose functionality.

How do these changes affect you? Sound off in comments and let us hear your thoughts.

Source: Windows Phone Blog