Microsoft weighing up the benefits of sending Cortana to other mobile platforms
Cortana is a unique feature of Windows Phone that separates itself as a platform against the likes of iOS and Android. All three platforms have personal assistants, but what Microsoft has achieved is nothing short of awesome. However, what the company has not been able to do is reach a decision on whether or not Cortana should be shared with other Spartans... I mean, mobile platforms.
Marcus Ash, group program manager for Windows Phone, was present at the SMX Advanced search marketing conference in Seattle where he was quizzed about Cortana's possible future on both iOS and Android. While many would naturally assume Microsoft wouldn't go near the platforms with its new personal assistant, we've seen the company change in recent times and with Satya Nadella at the helm (remember: "mobile first, cloud first"), it's certainly plausible.
It's believed to help Microsoft solve an issue where Windows PC users may own an iOS or Android smartphone, which creates an incomplete experience (the same with Mac owners who wield Windows Phones). The company has attempted to address this with Xbox SmartGlass, Xbox Music, Office 365 and other products, so we could definitely see discussions underway about Cortana. Marcus Ash noted the following:
There are hurdles in place, should Microsoft look to launch Cortana on iOS and Android, including the integration of its assistant with hardware on competing platforms. For the time being, however, Cortana is unique to Windows Phone 8.1 and Microsoft fans will be able to rejoice that she will remain a platform exclusive for now – especially if she has any say in the matter.
What are your thoughts on the possibilities of Cortana on iOS and Android? Do you think it would be a wise move for Microsoft? Let us know your thoughts in the comments.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
IPHONE- Change the color of a handset and tell you it is a revolution in the industry, and charge you $800 for it... Changing chargers so you pay for a new one.. etc...
ANDROID- Well, if you are here reading this I think you will know how Google treats their people!
I choose MS because they are the only ones who are putting the people before the product.. I am willing to go without a fingerprint scanner in exchange for security (lol)...... and just to be treated like a person and not a selfless number!
Make things better on your own platforms before you give better software to others. Skype is better on IOS than Windows 8.1 and wp8.1. I see no benefit of sticking with the Microsoft ecosystem, there are no apps, and the Microsoft apps are better on competing platforms.
Please keep Windows PC thing aside. Not having chrome on PC won't make you buy a chromebook either, would it? We have Chrome on PC as Google through it, promoting their own services but don't expect any such luck for Microsoft.
MS has been sharing a lot of things lately to Google but Google has been such a ******** from the beginning till yet.
And to my belief, Google won't even accept, if ever, MS offers Cortana for Android keeping in mind Cortana is powered by Bing. And they wont agree to feed Cortana via Google. There may be slight chances for Apple's approval.
Seriously, these recent MS decisions are getting on my nerve, as if, convincing me to switch to iOS every other day.
And if MS is trying to follow the motto "do good, find good" instead of their "mobile first, cloud first" it's not gonna work with
All this unclear future makes me feel like smashing down my windows phone and purchase already grown Android platform that Microsoft wants to even make better.
They wanna destroy Windows Phone don't they?
Btw Apple uses Bing, doesn't it?
1. Put Android apps on Windows Phone
1. Put Android apps on Windows Phone
2. Put Android on Surface Pro(Console OS- a kick start up is looking for donation from users to start working on a project)
Or else we Microsoft fans will go to ios or android and take advantage of two platforms instead of just one...
Are they ducking serious ❔❔
Please somebody close to Redmond go and smack these guys with a Lumia 920...
And what the fuck are they thinking, Cortana is the most awesome feature of windows phone right now and they just gonna share it to other platform? Dude seriously? Hey Microsoft to be honest windows phone sucks at all but Cortana made it great and popular... Think again loser
I have an android friend who one day said I can set an alarm by saying "wake me up at 6 am" and I said is this it? Lets try playing some music like that, and he couldn't. It will never be the same.
If they decide to strip WP of all unique features there is literally no reason to own a windows device. At that point the writing would be on the wall and I would go elsewhere.
It's ridiculous that things like this are discussed, but you rarely hear about them offering up Halo on the Playstations.
If we get people using Microsoft services on other platforms, it lowers the "switch shock" people experience when they switch and suddenly realize the services or apps they used aren't available.
What Microsoft needs to do to maintain a degree of separation is a better job of making the experience using these services better on Windows Phone/Windows than they are on other platforms... Get them hooked on other platforms and demonstrate how much better the same services are on Windows.
I can definitely see where marketing directly to the other platforms could benefit the growth of our beloved platform even more.
If google is not providing the google services and they are smart for not lossing the customer. So, thats why we are suffering rightnow, let these OS's suffer. Please I beg you, don't give the things which are asset of the company...
She will reply : " Reason one: You like it, because, there is no other reason to buy windowsphones anymore! "
Android tablets were selling just fine before Office was made available to it. Google Docs, Open Office etc were taking market share from MS in the consumer sphere....and that is bad for business.
Microsoft has recognised that the future isn't going to be about the platforms as such - it's about getting users entrenched in particular services. Onedrive/Skype/Office - these things are only making headway now because they are on multiple devices.
Microsoft need to make their services the de facto ones in their respective sectors. They also need to make the Windows devices THE most seamless demonstration of all their services operating in a unified way. That's why their current business decisions are right IMO
Might as well hive off the phone division & kill it !! The only devices which should get cortana are xbox & windows PC... give us loyalists a complete experience before prostituting urself !!
Xbox achievements, Office, Skype, Bing, OneNote, OneDrive, etc...sure no problem. But Cortana? Really?
What about Windows or OSX?
Why isn't there a personal assistant like Siri or Cortana? I just don't get it. I mean, just imagine, u are sitting in your room, maybe watching TV, and you want your PC to do something.
How about just letting Cortana do that?
That's so much more efficient than those PAs on mobile devices!
I mean, the majority of people doesn't even talk to Siri or Cortana in public. But at home, our PCs and Macs could do so many great things with such a personal assistant!
Big fat hell no! Enough is enough. MS need to keep some services strictly and uniquely MS products. iOs and Android users want to enjoy the likes of Cortana, then they will have to wait for Xbox and Windows 8 integration, or pick up a WP device!
I'll be first to switch my L920, soon to be L930 if this ever happens.
Really Microsoft, really...
A company that shares their development and respects your privacy and individuality?
A company who shares your privacy and individuality and only respects their development!! THIS IS AN AWESOME THING THAT MS IS DOING WHICH ONLY BENEFITS US! How the fuck people can see this as a negative for us consumers baffles me!
Microsoft Just Talk About Money. Microsoft better at making money than making Good Operating System.