Microsoft will drop the Internet Explorer brand for its Project Spartan browser

In an expected move, Microsoft will look to drop the Internet Explorer brand altogether for Project Spartan. The new Windows 10 browser will sport a new name, according to Microsoft marketing chief Chris Capossela during the company's Convergence event. Internet Explorer itself isn't going away anytime soon, but the successor will start with a clean slate.

As reported by The Verge:

"Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web. Microsoft has tried, unsuccessfully, to shake off the negative image of Internet Explorer over the past several years."

What's more is Microsoft is likely to include the company brand in the new browser name, thanks to research carried out with some Chrome users in the UK preferring 'Microsoft' at the front of the secret name. All we need to know is the final name that Microsoft finally settles with, and for the company to release a Windows 10 build for Insiders to test drive the new experience. Unfortunately, the next build won't be 10036.

Source: The Verge

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.