A few days ago we reported on PC Mag's "study" (we use that terms loosely since the sample was so small) on carriers and how they are pushing/not-pushing Windows Phone 7 in the stores, specifically if retail associates were supporting the platform or undermining it. Unfortunately, between their report and your user reports in comments (something we've heard from months too in forums), it seems that the retail associates are far from endorsing the new OS, even to those who are directly asking for it.
Now, two more reporters have run the same tests (more or less) and have had the same results. Jessica Van Sack of the Boston Herald shares her story doing the same experiment:
"I tested that theory at several Verizon, AT&T and Sprint wireless stores in downtown Boston on Friday, every sales rep, without fail, tried to sell me an iPhone or an Android phone while inevitably dismissing WP7 with vague phrases like “In terms of productivity, it’s just not there yet,” or “I’m not really sure about that one. I haven’t really used it.”
Likewise, Joe Romaine of International Business Times relates his story going back a few months ago to a T-Mobile store in Manhattan. The salesperson stated: "Windows Phone 7 is very unreliable. Its has many problems. We get complaints all the time from people who bought them from us." and proceeded to try and talk him out of the device.
All of this, while still anecdotal, seems to back up readers' experiences in the stores as well. However, Microsoft has responded to the matter to PC Mag directly. Greg Sullivan, Windows Phone product manager noted:
"It's true that there's work to do from a marketing standpoint, and we have teams in place that are doing retail salesperson training, providing them with evaluation devices so they can use it and become more familiar...There's a whole host of efforts that are being undertaken to help get the work out, and it does take a little time."
Sullivan finally concludes with hope that the Nokia deal helps in this regard, noting Nokia's strong retail presence. Also, perhaps disappointingly, Microsoft is not yet prepared to offer cash-incentives for retail associates who successfully push Windows Phone. For us, we're still convinced that we won't see any real 'breaking point' in Windows Phone in terms of marketshare till late 2011. By that time, we hope to see such reports of retail sabotaging on the decline.
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