New AT&T ad for the Lumia 900 emphasizes how it's "beautifully different"

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By Daniel Rubino
last updated

Now that we've seen some of the Smartphone Beta Test ads for the Lumia 900 from Nokia, AT&T has their standard fare commercial showing off the new phone as well.

This ad feels more traditional with a young gent named Colin trying to impress a girl he's pining for by using his Lumia 900 as a conversation starter. Not a bad move and the demographic seems about right.

The ad is humorous but also displays the phone's strengths like the bold cyan color, the unique design of the phone and of course those Live Tiles. Hopefully such an ad will begin to air on TV as we can see it being effective for getting the message out that Windows Phone is "beautifully different".

Source: YouTube (AT&T); via WMPU

Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.