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Nokia Lumia 520 is the most popular Windows Phone, according to new data

The developer network AdDuplex, which specialises in advertising across the Windows ecosystem, has released figures for the month of July. We've followed the data released by the company for months, providing an insight into how the Windows Phone platform is shaping with a sample taken to see exactly what's going on. This month we've got news that the Lumia 520 has become the most popular Windows Phone. Let's jump in and see what's new.

AdDuplex

As one can see from the chart above, the Lumia 520 has leapfrogged other handsets and has taken the first spot. In the previous report, Nokia's most affordable Windows Phone was proving a popular choice in both Russia and India, but it's clear to see that the device is catching on for all the right reasons.

Last month the Lumia 520 was in fifth place. This month, the Lumia 920 sits in second, while the Lumia 620 has jumped up to third position with the Lumia 710 in fourth. Here's a neat little graph to show the growth of the Lumia 520:

AdDuplex

As noted above, this is reflected in numerous markets.

Netherlands warming to Huawei Ascend W1

Previous reports have failed to include the Netherlands, but it's interesting to see a market in Europe where the Huawei Ascend W1 is on the chart. Sat at 4.1 percent, the Windows Phone is behind the Lumia 900 but isn't out of the race.

AdDuplex

India's romance with the Lumia 520

We've already covered the Lumia 520 in this report, but it's worth noting on its own just how well this Windows Phone is performing in India.

AdDuplex

Last month's report had the Lumia 520 on 20.8 percent, but this month the device has rocketed to 31.3 percent. That's some growth if accurately represented.

Brazil in the midst of change

You guessed it, more Lumia 520. This handset really is taking off. This time we're looking at Brazil, which has been (and continues to be) heavily dominated by the Lumia 710. 

AdDuplex

The are still a number of Windows Phone 7 handsets present, but this is likely to change in the future as Windows Phone 8 becomes the only version available.

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

207 Comments
  • This should be good for Nokia stock, no? They report earnings next week. This may call for some call options.. July 19th expiration, 4.50 strike price.
  • well nokia shorts will find a reason to bash the earnings.....specifically the ASPs of the lumia range will prob take a hit.....well see though
  • 9 Nokia phones dominating lol
  • It's only windows phones chart, so it doesn't say much.
  • That's what he meant. Nokia is dominating WP, as they deserve.
  • Yes, but how is WP doing in those markets against say... Android?  While the 520 might be a runaway success among Nokias... what about it's success against the Galaxy lineup? 
  • 10 - 12 Million Windows Phones sold should be within reach looking at these numbers.
  • Makes sense. Poor countries like India and Brazil will obviously favour cheaper options. And the L520 is no doubt the cheapest best option. I'm tempted to bet that in those places the difference in price between the 520 and the 620 is more than 40€. Richer countries - like the Netherlands - favour the best and more expensive phones since, well, they can afford them. It's also interesting to get some sort of confirmation of the "flop" of the 720 which seems to give strength to the rumor of "Mars" being a substitute for it.
  • Did u say India as a poor country,in your country ur gona sell 1 l920 for that sale of one phone in India u will 10 l520s,here we r not poor we have d most number of millionaires,during d first edition ipl has crossed nfl by huge margin,we hav 30% more richer people compared to ur countries,we r d country investing more in military in Kashmir valley.....nd goes
  • India IS a poor country, its HDI still ranks low and its per capita income is under $4000, and while it is growing and gaining wealth, it is not a rich country by any means. That being said, it is good to see windows phone growing in India because as people gain wealth they will move to higher end phones helping Nokia and other OEMs remain vested in the ecosystem.
  • India is not a poor country at all.
     
    There is lot of illegal money (curroption) hanging around.The main problem is the huge gap between rich and poor.Rich people get richer and poor gets poorer.In statistics You wont find that illegal money being counted.
     
    Another thing is , Lot of Indian people have zero interest in Gadgets , A good example is an actor rajnikanth , he is the 2nd highest paid actor in Asia after Jackie Chan , Do you know what phone he uses ? A feature phone , Yep that's right.Something similar to Nokia 1100 or something.
     
    If you go to an Indian family (any family) and see their wealth , You will find lot of gold investment because its part of culture to buy gold.You won't find demand for diamonds or platinum but only gold.
     
    Yes , there is poverty , malnutrition etc. problems and also you will find lot of millionaires and billionaires too.There are extremely poor people and also extrememly rich people.There is lack of balance between two.
     
    90% of my friends have either Galaxy Note 2 / S4 / S3 or iPhone 5 (All are still in College) and There are only 2 people who have 820 (one of my friend and me) , Not because we can't afford 920/iP5/Note 2 or something but why waste money ? Why not invest in gold or something ? :) btw , They all paid full price for unlocked on spot.We don't have contracts here.
    These high end devices won't even cost $200 after 3 years haha.You throw them at a height , they get smashed into pieces.Invest in stock or gold , I will get double money or even 10 times if I am lucky.
  • I agree but not with the last line, for I'm a geek i invest in technological devices too. Gold anytime but not now as I'm student and own Lumia 820. And btw mostly ppl buy all these high end phones iPhone 5,Samsung Note, S4, Lumia920,925,820 on full 40% cash down payment with 6 months EMI(Equal Monthly Installments), we dont pay that slowly as most of the world does on Contracts. BTW money looses its value in such a long term of 1 to 2 years. But loads of corruption and bureaucracy here. Lots of black money buys black gold which is a reason why our ₹ fluctuates a lot.
  • well if u love to be blind then then that is ur issue but corruption or what ever those are issues and rthe conclusion of all taht bullshit is India is really a poor country with half the population with nothing to eat, unemployment, people have no access to health.
     
    it's not about a few who are lucky its about the millions who are poor YES INDIA IS A STINKING POOR COUNTRY.
     
    and btw I am an India and i am not ashamed to accept the fact that we suck as a nation of thugs corrupts hypocrites,
     
  • India is still very poor there are millions of people who cant even afford a lumia 520
  • There are a millions in your country who buy Lumia 520 on Subsidy for 100$ whereas we buy it unsubsidized in India for $200 (that converts to 10,000) we pay $200 in just 6 months and you go on a contract of a year to pay.
    And I can already see your intelligence that you compare a countries poverty with phones rather than the resources we've in ratio to Popullation.
  • Im also indian, thank You for saving m'y country!
  • Ok so you're one of the lucky ones born to a privileged upper class family. There are a huge amount of poor people in India -> India is a poor country. 
  • There are Rich & Poor everywhere like the Goods & Racists like you. All the citizens in your country aren't as bad as you're or most of you're?
  • +1
  • Poor English too, lol no no kidding! XD
  • +1
  • Yes. India IS a poor country. The richness of a country isn't measured in the amount of millionaires. It's based on the distribution of wealth amongst the people. An India has millions of people living bellow the poverty threshold. More than half of India's population lives with 2$ a day according to the World Bank.
    Like it or not, India is still a Third World country. The fact that India is a so called "emerging economy" doesn't mean it's a rich country yet. It has the potential to be, just like Brasil. But it still isn't. I can't answer to the rest of your comment 'cause I didn't understand a bloody line of it.
  • Exactly, just because I move to Somolia and am a billionaire doesn't change the country at all. India is a third world poor country.
  • Third world? You poor soul.
  • dont insult people. if that happens to you, would you want other people to do that to you?
  • It is not an insult but simply a fact, India is still developing a better economy but it is still a long way off. Feelings shouldn't be hurt because of facts, if someone was to look at any country problems can be found, so no I wouldn't care if someone was to point out my country's flaws.
  • Well if you were just quoting the fact then I dont mind you calling my country poor but I must tell you that, Calling a country/business/individual as poor is pretty much offensive. Thus the literate people use the word Developing country. You're free to speak the truth but not to hurt any Individual/Country. NAMASTE! :)
  • India may be a poor country officially,but unofficially its one of the richest ,It hold the world record in black money,the money which are lying in lockers and not utilized just to save tax
    most indian hold bulk of gold,they didn't start purcasing it from recent times when the value got increased,but are purcasing it from last 60 years.
    India is the largest buyer of Gold in form of ornaments.
    Not many rich people like you afford to buy a unlocked 920/925/928/1020.may be hardly 10 or 100 people,but if Indian want to purchase it he/she will.In India more unlocked versions of mobile are sold than most part of the  world
    They just don't buy a phone because it come in yellow/red colors,but want to purchase a complete package phone because of this feature rich samsung s3/s4 note series sell here more than any other smartphone
    Have earlier seen comment of rich people saying i like the yellow color of 920 ,so would buy it.They just go for colors ,Indians go behind features
    Last slowdown didn't effect much in India ,because they first save then spend,average Indian saving even if he is poor would be more than the average saving of rich countries.
    People in other rich countries like to show off their money,Indians just hide it,and show off only when there saving reach a level of satisfaction
    Even though world bank say 2$ income,but at the end of the month/year Indians got more money in banks/investment/saving than the rich people of other country because they just those people finish of their earning at the end of the month,and would get hard times during recession
     
     
     
  • India is still a Third World country ?? Are you drunk ??
  • Mad poor Indians everywere lol
  • what are you??
    American Idiot??
  • Sorry, guy. India is an amazing country that's rising extremely rapidly, but an enormous part of the country still exists in third world conditions. Heck, even enormous parts of the major cities.
    It's still a glorious, culture-rich country with amazing people, amazing architecture, amazing food, etc. But much of its population is in third world conditions, undeniably. Doesn't mean it's a permanent thing - India is in the midst of drastic change.
    It's a country I love and a people I love.
  • Thats really kind of you..
    Glad that someone here knows about India
  • Haters gonna hate.
  • Its not
    A. we have uncountable black money buying gold so that is not recorded in per capita income, thus shows ppl are below poverty line.
    B. And Females in India buy Gold which is a part of the culture and all the 88% Indian population hold black gold accounting over ₹15,000 to ₹3,00,00,000. So... ;D Pls need i say more Statistics are always wrong as you dont see the true :P
    Say whatever ppl from Africa(Diamonds) to UAE(Dubai, Iran, Iraq - fuel) India(Gold & Gems, petroleum) we're not gonna run out of these resources anytime soon so :D pls
  • My family has been to India, you are poor. Countless of people live in extreme poverty. Sure there are also rich people and things are improving. But that doesnt take away what the eyes can see. So either the country as a whole is poor and cant take care of its poor people.. Yet. Or indians are a bunch of assholes who dont care for their fellows.
  • Name your country dear,then ull gt to know how many  assholes are there in your country like you.ya agree to u that countless of people do live in poverty but countless earn more than your whole family combined income,I hope u kow ur mother and father name as people like u don't know who are their real parents
  • Then why the hell on earth they wanted to visit India??
  • aa
  • i think you are an Indian so that's why you don't want to admit your country is poor. It is okay. The whole world knows the truth that your country is poor. It is okay if you want to lie. :)
  • There are better words than poor to represent India. Yes,the economic disparity is huge but it doesn't change the fact its growing faster than most countries..
    Having said that, the reason for 520's growth is indeed its price..
  • I believe the main point is in India you have to buy phones off contract and now how many of you have bought phones at $700.
    People already crying why 1020 is of $299...you getting the point.
  • Its the same in Europe & S. America
  • Not in the mood of discussing if a country is poor or not ("my family was in India, they told me you're poor" was priceless though..., I've been in Washington DC, and, I've never seen so many homeless).
    But anyway, 520 is popular in India and... Portugal, because there are no contracts, there are no "free" high end phones.
  • Those homeless people in DC aren't really bad off. Those shopping carts are filled with gold, but the homeless decide not to use it to better their lives because if the government found out their carts were filled with gold they would have to pay taxes on it...its black money.
  • Hahahaha that was a good one. It's like all these privileged Indians here actually do believe that. Cognitive dissonance at its finest. 
  • In Portugal any phone is popular, specially Nokia. We have 10 million inhabitants and a ratio of 2 phones per inhabitant (yes, there are more phones than people here. Although Nokia lost a ton of customers in the latest years and people aren't very happy with the option for Windows instead of Android). 
    We have carrier contracts but they're not worth the bother and restrictions because you end up paying more for the phone when the 2 years are over than if you buy it off-contract. But no, there are no "free" phones. Neither high nor low end. Also, people don't trust the carriers to enter 2 year contracts. Only people who buy iPhones do that because an iPhone 5 costs between 800€ and 1000€ The 520 however isn't having that much of a hype. And there's a very simple reason for that: the price difference between a 520 and a 620 is little (and if you buy it locked to a carrier, the price difference is basically nonexistent). So the majority opts for the better one, the 620. 520 are being sold mainly to kids (to shut them up) and people looking for a replacement phone while theirs is being fixed or similar situations. While the L920 went to the top of the charts when it was launched, the 520 is no where to be seen. Which is also explained by the fact that Apple's iPhone and Samsung Galaxy's dominate the top 10 of sales in smartphones.
  • What's a better word to describe a poor nation than poor?
  • Why don't we say the developing countries RATHER THAN using the word 'poor'? Poor means they HAVE a little and even nothing to buy something!
  • Emerging market is better.
  • *like*
  • Daniel ,is this a forum of windows phone or to discuss rich and poor country.please change your site name.
  • ya Daniel, Are we here to discuss wp8 or rich and poor. Agree with you Daniel, it should be called as developing world/emerging world, poor word is negative description.
     
  • How about "money challenged"?
  • I agree.. I just quoted the same to someone calling my country poor which is offensive.
    Just like calling a Differently abled person as Handicap or Phsycally Challenged.
  • Growth as nothing to do with the current situation of wealth. Just because I save a penny today for 1000 years and then it becomes rare and worth a lot of money doesn't mean today I'm rich. Today I have a penny, growth is irrelevant.
  • I think you're a person who is just an avid hater. Btw ppl have black money because they dont wanna pay extra money for taxes they dont take bill receipts. So they buy in black by not paying taxes. And since whole cycle is such the black money doesn't get counted in per capita income or in your fake statistics lying to you ppl. And you think you're rich :D you know an average family owns gold over ₹10,00,000 lakhs but shows ₹30,000 gold in white :Dthats what your statistics are and that what we actually are so :-P
  • I'm having trouble understanding India's monetary counting system. This is the second time I have seen a grouping of two zeros between commas (i.e., where I would think three zeros representing 1, 10, and 100 thousands should be). Does the missing zero represent the "black money"? Do you just take our a zero for reporting purposes but possess gold representing the missing zero that you keep in a closet or under the bed (that's where we keep unreported income in the states)? Confused.
  • I looked up lakh and apparently it means 100,000 so are you saying that the average family has 10L of gold (i.e., 1,000,000 rupees...17,000 USD)? That's a fair amount of savings for someone with little money, but my credit card limit (for my many cards) is about 5 times that much, and I'm not rich...just a "good" American :) Also, I'm pretty sarcastic so take everything I say with a grain of salt...except I would like to understand your term lakh and how it is used.
  • dnt compare an average value of gold hoding by Indians with your individual credit card limit ,because Indians do hold multiple credit card to the value similar to yours,in addition to the gold they hold,
    Do agree that America is richer than India,and respect good American like u
  • I was only calling myself a good American due to the large amount of credit I have available (and this doesn't include mortgage, car loans, etc. which could push this number into the 100s of thousands of USD for an "average" American); it was tongue in cheek as Americans are known to have way more credit or borrow way more than they could bear if they actually drew against it :) As mentioned somewhere here, it is a big problem for many of us. I'm pretty sure that an outside observer could assign negatives to every culture/nationality, but it's sort of a wasted exercise as this discussion demonstrates...although I did learn a lot about the Indian number system.
  • ya its diffrnt here,we do like 1,000 ,10,000 ,1,00,000.as we dnt use millions nd billions
    lakh and crores are used instead,10 lakh = 1 million
    Indians put first comma(,) after 3 digit thereafter every 2 digit,americans keep cntinuing with comma after every 3 digit A crore is a unit in the Indian measuring system. A crore is represented by ONE followed by 7 zeroes, which is:  1,00,00,000( 1 crore). This translates to 10 Million.(10,000,000)  Therefore 1 Crore = 10 Million  1 billion(1,000,000,000) = 1 million * 1000 = 1,000,000,000 = 100,00,00,000(Indian decimal connotation) = 100 Crores.  It is said that 1000 million = 1 billion. while converting 1000 million to Indian measuring system, we get 100 crores.
  • Thank you so much for this explanation. It is really fascinating (and a little confusing).
  • what cnfusion?
  • India is a poor country. Period. But to put things in perspective, its bad political system and corruption has resulted in this wealth disparity. As someone mentioned, while half of the country earns less than 2 dollars a day, the number of rich people outnumbers many rich countries just because of its sheer population. One more thing.. Phones in India are sold off contract unlike most developed countries.
  • You mad bro?
  • Saying India had most millionaires is like saying India and China have more people. When 1 in 4 children on this planet being Indian, I would hope there are "more" "rich" people, but do try to apply some perspective. It isn't an insult, just an economical and demographical fact.
  • And yet the overwhelming majority of people still live in rural areas, just like china
  • Calm down Charan. I visited India recently. You couldn't pay me to be rich there.
  • Poor or not. Your women are smoking hot aren't they? That's a win.
  • Yes, in general, Brazil is a poor country. It's growing, but there's a LOT to do (I'm brazilian). But the problem here is the taxes. For example, here US$ 1 = R$ 2,00+. I bought a Nokia Lumia 620 for R$ 800,00 equivalent to US$ 400. In the USA the Lumia 620 costs US$ 200 or less. You see the difference? So the major problem here is not that we're too poor, the problem is that the government pull these unbelievable taxes AND the top products that's not too famous (Windows Phone) don't come so easily. Surface never landed here and I don't know if it will until next year ends. Sad to be brazilian. :/
  • My understanding of the Brazilian tariff situation, is that the government there taxes imports (especially automobiles and electronics) as a means to encourage multi-national corporations to build manufacturing plants to build those products in Brazil.  Which in turn, would create more jobs for Brazilian people, which in turn would build up the middle-class, which in turn would spread wealth and help eliminate economic disparity. Which in the long run, is good for Brazil.  If I understand correctly, electronics, automobiles and products manufactured in Brazil, are not subject to these extremely high tariffs.  Furthermore, if I understand correctly, this plan seems to be working - Brazil's economy over the past decade seems to be exploding.  Please feel free to correct me, if I am incorrect about any of that - I only live in Brazil on occassion (a lot less than I would like to spend time there), so I may have misunderstood some things. On a side note, the goverment in Brazil currently seems to be doing the exact opposite of what the government in my country (the US) is doing.  After mistakes made in the 1990s, they are keeping as much inftrastructure as possible at home; not outsourcing it to China.  In turn, they are creating jobs, solidifying the middle-class, and strengthening the overall economy.  Many economist estimate, that at the rate Brazil's economy is growing (and the rate the US economy is waning), Brazil will be the strongest economic power in the Western Hemisphere by mid-century.  Meanwhile in the US, the goverment for the past 30/40 years, has made it possible to export as many jobs as possible, and huge chunks of our infrastructure,  overseas.  Now they want to blame the jobs problem on immigrants,  They actually have people fooled into thinking that if they build a wall between the US and Mexico, they will solve the jobs problem.  When in reality, even if they could build that wall, keep every illegal out, find and deport every illegal immigrant in the US, the jobs created still would be a pale fraction of the high paying jobs that are legally outsourced to other countries like China.   Meanwhile, the American dollar continues to devalue (I remember when $1USD could get you R$4), jobs that pay a living wage continue to be next to impossible to come by, foreclosures continue at a record pace, important infrastructure like the power grid, ATF beacon system, and weather satellite network, etc., continue to barrel down the road towards obselecense with no plan or money in place to modernize them, and despite record gains on Wall Street, the middle-class is still taking a pounding.  With the way things are here, it surprises me every time I see someone driving a SUV, or talking on a Galaxy S4/iPhone 5.  At the rate things are going, I would have figured by now that everyone would have put on more sensible shoes, and be driving a hybrid or using public transit, using low cost smartphones like the Lumia 521, and dumping their unGodly expensive contract lines for pre-paids.  Well I guess that last bit is coming true.  Apparently, Straight Talk (a pre-paid based MVNO) is the nation's fastest growing wireless "carrier".  But sometimes it's like there are two America's after the recession - the one that did not get downsized/foreclosed, and the rest of everyone else.  When I go to São Paulo, I am used to there being two Brazils.  It's kind of weird seeing a similar dichotomy (or at least the makings of one) taking shape here in the US. 
  • OK, I'm sorry, there are too many incorrect points here to argue on this board, but this one stood out. "high paying jobs that are legally outsourced to other countries like China".  The jobs being outsourced are not high paying, hence why they are outsourced.  It is the low wage jobs that pay well below the minimum wage.  This is why products are cheap, because it costs less to make them.  
  • I know several people with high paying software engineering type jobs that lost that job because it got outsourced to India. This has been going on for 10 years.
  • So sad about the Surface not coming here. It's all I need right now. Brazil is unfair!!
  • A intenção nem era começar um debate sobre ricos e pobres mas isto deu no que deu...lol Sim eu estou a par dos impostos altos que Brasília cobra por aí. E fui ao Brasil antes da primeira eleição do Lula e voltei lá no fim do último mandato dele. A diferença nos preços foi visível.
    Mas o fosso entre ricos e pobres no Brasil continua altíssimo o que não contribui para este tipo de vendas (a menos que os ricos no Brasil decidam começar a comprar telemóveis à parva lol)
  • The better word is semi-periphery
  • Well I am indian and you cant call india completely POOR (it's mixed bag),  i am from a state (Kerala) who's HDI is comparable to European Standards. IMHO indian's are opting for lumia 520 not because younger generation cant afford higher end siblings,its because there is no contract/carrier lock concept here : you need to buy the phone with full price without any subsidy.Its wrong assesment and i can clearly tell there are much younger generation who can afford higher end if its subsidised and  which can simply outgrow demands than U.S.A and will be behind China.
  • Ummm..buddy, 45% ppl buy Lumia 520 in Indian villages whereas rest in urban areas mostly Lumia 920,820,720 were sold. Mostly ppl buy BBZ10, iPhone 5, Samsung S4 like expensive devices without any subsidy.
    Ex. You'll Buy Lumia1020 subsidized on your carrier for USD200 that too on a 2-3year contract BUT we'll buy Lumia 1020 UNSUBSIDIZED + UNLOCKED PHONE for USD699 and full payment in max 6 months EMIs. Like you ppl & still paying for phones for over 2years here we pay all the amount for UNSUBSIDIZED + FULLY UNLOCKED for 6 month EMI as soon as they are out. Wherein Lumia720 was sold more than the whole Samsung Galaxy range on local eCommerce site www.flipkart.com.
  • News flash-here in the US it doesn't matter if you buy at subsidized price or buy at full price-your monthly bill is still the same. You don't get any discounts or anything like that just because you paid full price for a device. Paying full price for a phone is extremely stupid if you ask me-especially since the device will basically worthless after a year anyway. Most people here just get new phones every 18 months anyway via early upgrades. Europeans and I guess you Indians just don't get it!
  • Newsflash: I'm NOT American. I'm European. We buy phones the same way you buy them in India and the rest of the World apart from North America.
  • You don't know d greatness of India until u visit here,did u said poor English,yes u don't knw how to stress a word when it to be,lots of foreigners coming to India because they r sucked with foreign culture,a born children don't know who his/her parents are...in ur country
  • Before giving it a rest; I just hate the way you write. That is all.
  • I am an indian, and I'll tell you what - India is a poor country. Not in terms of overall monetary clout, but in terms of the standard of the living. A good chunk of the people here cant really afford a $1 tea on the weekend, let alone a $180 phone. There is a reason wh all those Lavas, Micromaxes, Lemon (yes, there s a lemon too :D), Karbonn and alltheir ilk sell very well.
     
    You can be a toad in a well and think thats the end of the world, but thats not going to change anything. Things are improving, but for now, we are nowhere near being called a not-poor country
  • 1st - Your English is terrible to understand.
    2nd - I'm well aware of the cultural richness of India. My country was the ruler of Dadra, Nagar Haveli, Goa, Daman and Diu for almost half a millennium and was the one who discovered the maritime path to India and introduced Indian spices to Europe.
    3rd - Cultural richness doesn't mean population richness. India has great tourism potential but the receipts of that aren't evenly distributed by its population. There are people working in India in almost slave-like conditions. You have very rich people, yes. We know. But you also have very very very poor people. Burying your head in the sand will not change that. It's a fact. The better you embrace it and start fighting against it, the sooner the situation changes. ;)