The developer network AdDuplex, which specialises in advertising across the Windows ecosystem, has released figures for the month of July. We've followed the data released by the company for months, providing an insight into how the Windows Phone platform is shaping with a sample taken to see exactly what's going on. This month we've got news that the Lumia 520 has become the most popular Windows Phone. Let's jump in and see what's new.
As one can see from the chart above, the Lumia 520 has leapfrogged other handsets and has taken the first spot. In the previous report, Nokia's most affordable Windows Phone was proving a popular choice in both Russia and India, but it's clear to see that the device is catching on for all the right reasons.
Last month the Lumia 520 was in fifth place. This month, the Lumia 920 sits in second, while the Lumia 620 has jumped up to third position with the Lumia 710 in fourth. Here's a neat little graph to show the growth of the Lumia 520:
As noted above, this is reflected in numerous markets.
Netherlands warming to Huawei Ascend W1
Previous reports have failed to include the Netherlands, but it's interesting to see a market in Europe where the Huawei Ascend W1 is on the chart. Sat at 4.1 percent, the Windows Phone is behind the Lumia 900 but isn't out of the race.
India's romance with the Lumia 520
We've already covered the Lumia 520 in this report, but it's worth noting on its own just how well this Windows Phone is performing in India.
Last month's report had the Lumia 520 on 20.8 percent, but this month the device has rocketed to 31.3 percent. That's some growth if accurately represented.
Brazil in the midst of change
You guessed it, more Lumia 520. This handset really is taking off. This time we're looking at Brazil, which has been (and continues to be) heavily dominated by the Lumia 710.
The are still a number of Windows Phone 7 handsets present, but this is likely to change in the future as Windows Phone 8 becomes the only version available.
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.