New data shows an even more popular Lumia 520; Windows Phone 8 overtakes predecessor

Advertising network AdDuplex has released data for the month of June and while little has changed, there are positive signs throughout the report. Namely, the Lumia 520 continues to grow in numbers as more consumers opt for the cheap (but cheerful) Windows Phone and version 8 of the OS has finally taken over its predecessor. Sitting comfortably? Jolly good. Let's have a gander at the numbers.

We'll kick-off with the versions competing against one another.

AdDuplex June 13 wp8 wp7

As one will be able to see with the above chart, the Windows Phone 8 operating system is now dominating its predecessor. While this data isn't accurate enough to take into account each and every Windows Phone out in the wild, it's a great indicator to show how the platform is progressing. With the latest hardware being pushed by Microsoft and manufacturing partners, we're likely to see this trend continue.

Compared to last month's report, which had Windows Phone 8 on 49 percent, the new version is increasing its lead with more momentum.

Nokia Lumia 928 off to strong start

The Lumia 928 was announced by Nokia last month and is an exclusive flagship Windows Phone for the Verizon Wireless network in the US. What's interesting to note is how far the handset has come already. Take a quick look at the following chart of Windows Phones in the US:

AdDuple June 13 WP US

The Lumia 928 has already taken 2.1 percent of the Windows Phone market, coming in just behind the Lumia 521 (which is also new) and Samsung Focus Flash. While it's nothing to get excited about, to see the two devices appear on the radar so soon is a positive sign indeed. Let's quickly more onto mobile operators since we're talking US.

AdDuplex Operators US

AT&T isn't in the lead, despite its exclusivity with the Lumia 920. Verizon Wireless currently holds the cards and with the Lumia 928 appearing to be rising quickly, this lead will continue to grow. Should Sprint finally launch a Windows Phone 8 handset on its network, we may well see a fourth US operator listed in the chart (outside "Other").

Lumia 520, 720 performing well in India

We previously looked at the Lumia 520 launching itself into Indian space and taking over the show, but the Windows Phone is continuing to increase its lead. The Nokia device has been joined by its more advanced brother, the Lumia 720. 

AdDuplex India WP

In last month's report, AdDuplex saw the Lumia 520 sat comfortable on 16.9 percent, which has now increased to over 20 percent. The Lumia 720 has leaped from just 4.2 percent to 9.6 percent - quite the increase. All other markets featured in the report showed little signs of changes and / or improvements.

Here are some unidentified hardware AdDuplex spotted in the report:

  • NOKIA RM-955_apac_prc – seen exclusively in China (sports an WXGA screen)
  • NOKIA LC4301 – probably a version of the test device we have seen before (P4301). Seen exclusively in US. It has an interesting firmware version - redmond_121012_123259. Runs various builds of WP 8.10.
  • NOKIA P5238 – probably another test device. Running 8.0 though. WXGA screen.
  • HTC HTCPO881 Sprint – seen in Taiwan and US (not surprising). WVGA screen.
  • HUAWEI H887L – seen in US and China. WVGA screen.
  • HUAWEI W2-T01 – this is obviously a Huawei W2 we’ve seen in multiple leaks. Apparently it was supposed to be a high-end phone, but from what we see (only four sightings) it has a WVGA display.
  • SAMSUNG SGH-I187 – not sure what this is. Seen in Korea and US only 10 times. 720p screen.

You'll be able to read through the full report, once it has been published on the AdDuplex blog tomorrow.

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.