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Number of apps for Windows Mobile users higher than feature phones. Yay?

Nielsen's has some interesting stats just released regarding mobile OS trends, specifically the average number of applications users have installed on their phones.

Broken down by OS, we see Windows Mobile near dead last, just edging out BlackBerry but far behind the iPhone and Android. Not too shocking but it does exemplify the dire straights Microsoft is in when it comes to the mobile world--we just edge out feature phones!

Average number of apps: Smartphone: 22, Feature phone: 10

  • BlackBerry: 10
  • iPhone:37
  • Android: 22
  • Palm: 14
  • Windows Mobile: 13

Also worth noting is that 21% of the cell phone market is now smartphones, up from that 14% cited so often from 2008. Microsoft, time to update your slide again.

What's your number?  Take the poll!

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

8 Comments
  • That's a dumb chart. Winmo phones come with more than 13 programs installed. They probably just took the total number of "apps" downloaded, and divided that by the total number of devices sold. I put apps in quotes, because ifart is not an app. Half of the iSheep apps are programs that you don't need anyway, you can just use your phone to go to an online website to access the same information.
  • The real question is... how many apps installed on your smartphone do you really need? Every time i met someone with an iPhone he shows me his stupid apps (last one was a virtual zippo lighter). Obviously i said "nice" but only because i didn't want to offend him.
  • I'm not sure what this number really means. A great OS will need less add-on apps, and having 15 fart apps and such installed isn't exactly a good thing either. Its hard to quantify the quality of apps available. Maybe a count of how many apps you actually use in a week...
  • True about the iPhone apps, though they are lot more fun and have better games. But what about Android? It comes with a ton of apps already and yet they're up at 22. The same "ifart" jokes nor "they're all dummies" lines can't be readily applied to them, I would think. Fact is, Android and iPhone just have better app stores and selection. No real mystery there if you ask me.
  • It would be really interesting to get a breakdown of the type of users versus platform and number of apps downloaded. Thirty nine apps on my Expo, although about a dozen of those are tweaks or utilities. May apps which replicate the core functionality of built in apps. That says a lot about the value of those core apps as well as my need, i think.
  • They obviously didn't take a look at my phone. :)
  • you guys are missing the point. whether the apps are useful or not doesnt matter. the fact of the matter is people are downloading them, period. if a dev gets his fart app downloaded a million times do you really think he gives 2 shakes about how much people are actually using it or if people even find it useful. NO, he doesnt why...because he got 1 million downloads!! obviously this isnt accounting for apps already installed on the phone "bob" dont be dense. the chart is saying that after they buy their phones they install said number of apps in addition to whats already there.
  • So, do you mean to say that smartphone quality is now measured by the number of apps? Perhaps so, but it's kinda backwards. I don't think the "better" phone requires more apps to make it do what you want/need it to do. Apps are great, don't get me wrong, but in moderation. My Touch Pro 2 (custom ROM, mind you), does everything I need it to do without additional apps. I like to install a couple of games and utilities, and perhaps some eye candy, but not much more. Does doing so make my OS better? worse? frankly, I think it's just a matter or taste. Nothing more. But then again, I still think Windows Mobile is the most versatile and useful of them all.