Windows Phone Ghost Hotel caught on tape

We mentioned the Windows Phone "Ghost Hotel" publicity stunt back on December. At the time, we were a little unclear what exactly the event was, though we surmised it had to do with regular people being a part of some live role-playing/mystery event. Turns out, we were pretty spot on as WP7App.de confirmed with us at the time:

"That windows phone hotel was a PR event where you had to chase ghosts (ghostbusters-style) with an app on a Lumia."

In fact it was more than that as they were basically recreating the classic 1984 movie 'Ghostbusters' but with a Windows Phone twist. The teaser video was fun but now we have a longer video posted by Microsoft Germany that sheds light on the whole Windows Phone-Ghostbuster media event. And it looks like it was a lot of fun.

Well, it is in German and features a lot of QR codes, but you'll get this gist. Once again, kudos to Microsoft and Nokia for another ingenious show.

Source: Microsoft.DE; Thanks, Andrea M., for the link--sounds like you had a great time!

Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

11 Comments
  • I've gotta say, I love Nokia's advertising ideas - this sounds very cool, as well as the frozen in ice idea they did for the 800..
     
    Bring some idea like this stateswide in NYC (Times Square)
  • Nice. MS and Nokia have a great thing going over in Europe as it relates to marketing. I hope they have similar campaigns in the US.
  • I hope they hold this kind of even in the US
  • They need to do something like this is Canada. Btw, posting using v2 of wpcentral app. Amazing work jay!
  • Yes new wpcentral app lets u comment on article
  • Yes I agree..This is one of the best looking apps I have seen and also well done. Kudos to WPCentral.
  • I'm loving the v2 of this app, keep up the good work, Jay.
  • Why can't the wmpoweruser app be as polished as this, just a little bit?
  • Because I don't work for wmpoweruser ;) thanks so much for all the good comments guys!
  • Sorry Jay, I didn't me you personally, I was just thinking aloud.:)
  • Hey, my Name is Andre Not Andrea;-) yes it was a awesome Event;-)