Gartner has released Q4 2011 data for worldwide smartphone sales to consumers, which shows some interesting signs for the Windows Phone platform. The dip in both number of units sold and marketshare is more-than-likely due to the drop of Windows Mobile. The push by Nokia has had some positive effect regarding the brand of both the manufacturer and the mobile platform, but numbers are still yet to reflect any solid progress.
As of Q4 2011 Microsoft was sat behind Samsung's Bada and the pesky 2%. With Nokia and Windows Phone "Tango" to target the emerging markets as a Symbian replacement, and upcoming "Apollo" to introduce a massive OS overhaul, by the end of 2012 Gartner predicts the platform to hit 8.6% marketshare. The analyst firm also believes these numbers to reflect Windows Phone sales only.
We may be in the second year of its life, but Microsoft's platform is still relatively young. The promotion and brand awareness campaigns that Nokia are running may require more time to take affect. The good news is the outlook for 2012 with the two OS updates (as well as new handsets). Bring on MWC.
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