Report: Windows Phone is the world’s fastest growing smartphone operating system
Data from Strategy Analytics suggests sales of Windows Phone units were up over 275% year-over-year for the third quarter.
Windows Phone has been in third place for mobile operating systems for quite some time. The latest developments around BlackBerry only widen the lead for Windows Phone, while cementing its spot in third. However, to catch up to the likes of Android and iOS it has a lot of work left to do. The latest numbers in market share and global shipments show Windows Phone making solid progress in the third quarter of 2013.
Windows Phone in the third quarter of 2013
The big takeaway in a report from Strategy Analytics? Windows Phone has managed to double its market share and now is the world’s fastest growing smartphone operating system. How’d Microsoft and its partners do that? Pretty easy. By shipping 10.2 million smartphones in Q3 2013. It was the first time that Windows Phone has had numbers like that for one quarter. For perspective, in Q3 2012 Windows Phone only moved 3.7 million units compared to 10.2 million one year later.
That’s pretty impressive for Windows Phone, 10.2 million units in one quarter is nothing for us to scoff off considering the past few years of growth. What’s also interesting is how many of those are from Nokia. We’ve seen data from AdDuplex that suggests Nokia accounts for nearly 90% of all Windows Phone in use right now. Remember that Nokia sold 8.8 million units this past quarter, which puts it close to that 90% mark of Windows Phone market share.
Additionally, the report points out that Windows Phone has gone from 2% to 4% in market share over the past year. Those numbers are interesting, because we’ve seen other reports that list Windows Phone at 4% marketshare earlier this year.
What’s the rest of the mobile landscape look like around the globe? Bleak for BlackBerry, that’s for sure. Global market share of BlackBerry handsets went from 4% to 1% when looking at the past year. Android is still king of the hill with 81.3% of smartphones shipped in Q3 2013 running the little green robot. Apple was at 13.4% for the same quarter and is the smartphone maker that Windows Phone will have to pass next to get to the number 2 position. Overall, the future of mobile is strong with global smartphone shipments growing 45% in one year. In Q3 2013 we saw 251.4 million units moved, compared to 172.8 million the same period one year prior. The future is bright, the future is mobile.
How long until we pass iOS in quarterly shipments with Windows Phone? Make your predictions below.
Source: Strategy Analytics
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WP desperately needs to fix some basic features before it will be ready to beat Apple. We need something like Airplay. We need to be able attach something other than pictures directly from within the email client. It would be nice to see more integration between WP and win8 to be able to send webpages, links, files, map directions, and other content between devices wirelessly. Having a single browser history and favorites between devices would be handy too (and would win me over from Chrome). I understand that 2013 was the year of hardware support, and 2014 will be the year of adding features, but if they fall short then they will never beat Apple.
Another thing is that MS needs to convince other manufacturers that their platform will provide patent protection from Apple lawsuits. Maybe bundle patents for use on Android phones if they promise real WP support and advertising for their devices? I don't know. But HTC and Sammy have not exactly seen great sales for their WP devices, which is why they are so hesitant to put it on more expensive devices. If they manage those 2 things then they will grow like crazy and could easily catch up to Apple in 2-3 years. In the future I think it will very much be a 3-way tie between Apple, MS and Android. WP is still a young platform, and I think that people understand that and are waiting for it to mature before they give it a chance. But if they spend too long playing catchup then they will never be taken seriously even if they do ever fix the problems. If that happens then they will always be a small minority OS.
But let's remember: WP might benefit from a accelerated growth once people see the numbers increasing and more people talk about it.
Just remember,if it weren't for Microsoft giving apple a major loan at a time of dire need,apple wouldn't be here
Windows Phone not only grows in market share but also grows as a ecosystem. Predictions are that in 2014 Microsoft will combine the WP and Windows RT OS's into one and combine the Windows Store into one Store for all Microsoft platforms. This is a HUGE deal and probably will mean a huge turnaround in terms of OS awareness to the big public. Windows Phone has a lot more to offer then the current Mobile platforms like Android and iOS and will continue to grow. This will be made sure by the purchase of the Nokia Mobile department, which will result in even more innovative hardware. The future is bright for us WP fanboys :-)
However, seeing how people still buy year after year into the iPhone crazyness...it will take a while for that to pass. But they should start to think of solutions to keep it going. Their massive attack on MS's PCs with the free updates and software may still prove a nightmare to MS. Let us see.
At the present moment, WP still can't realistically expect to surpass iOS.
The A7 might currently be the fastest, but so what? Nothing currently makes use of 64-bit on the phone, and it's not like the last phone was underpowered. It's like putting a supercharger on your V8 so you can still drive at 60 km/h to the shops :P
For instance, passing from 0% to x% (any x > 0) means you grown up INFINITE% !!
Before saying they are doing something good, their market share should reach ~15~20%
+1 million devices makes smaller shares growing more than lagers one. All that matters are absolute grows. In the last 4 quarters:
WP: 4,058k - 6,186k - 5,989k - 7,408k
iOS: 23,550k - 43,457k - 38,332k - 31,900k
Android: 122,480k - 144,720k - 156,186k - 177,898k This number are meaningful.
Love u nokia, i will continue to develop app for u till u carry that name Nokia which means customer satisfaction .....proud to be an nokia owner, bloom and rise from your grave
Developer: No need to give more control to apps where they fight with each other and try to fuck with my battery or heatup the phone itself. No malware please.
Don't be stupid and support other countries like they do on US, and market share will grow even faster!
1. Ms fully endorse app dev to port their apps to WP ecosystem
2. Press down handset price
3. Fasten WP8 development
4. Branding and speed up WP8 handset distribution (until now my country haven't had L1020 on sale)
5. Working on BBM on WP8 since it's very popular in my country and it has a HUGE market. I've been in apple, android and blackberry ecosystem. So far WP8 is number two in OS and built quality, behind iOS and lead the rest. So... Good luck WP8, i hope u run a solid strategy coz it's really sad to see crappy OS dominate the market right now.
Now lets see that notification center
I 've disabled the background task some applications, but its still n always running in the background. My android so slow, super lag n i very hate it...
Take my phone memory, very large. For only facebook, get 300mb.
Sorry my friend, for me: android middle to lower type is very bad and sucks.
Sorry if my english not good.