At a press event in New Delhi, Microsoft announced the launch of the Lumia 540 in India. A budget device, the Lumia 540 will be available in the market starting May 18. Starting May 14, consumers can pre-book their Lumia 540 at key retail partners in different cities.
The Lumia 540 features a 5-inch 720p display and is powered by a Snapdragon 200 processor with 1 GB RAM. The decent specifications are rounded off by 8GB internal storage, an 8MP shooter at the back and a 5MP front shooter.
Lumia 540 Dual SIM Specifications
- Windows Phone 8.1 with Lumia Denim | Windows 10 ready
- 5-inch HD (1280 x 720, 16:9), 294 PPI
- 1.2 GHz quad-core Qualcomm Snapdragon 200 CPU
- 1GB RAM, 8GB storage, microSD up to 128 GB
- 8 MP auto focus camera with LED flash
- 5 MP wide-angle camera at the front
- 2200 mAh removable battery
- Dimensions: 144 x 73.69 x 9.35 mm
- Weight: 152g
The Lumia 540 is priced at INR 10,199 ($160) which is a tad more than what I expected the price to be, although it's the best buy price and you'd expect to find a better deal in retail. It's an unremarkable phone, but a decent addition to the budget and mid-range Lumia segment - essentially sitting on the fence between the two bands.
There are some useful offers that make it a better deal though. On every purchase of the Lumia 540, Airtel will offer consumers double the data free for a period of 2 months. Also, Paytm will offer a cashback worth INR 1000 on recharges made via the Paytm app (INR 200 off every month for 5 months) while Ola will offer customers a cashback of INR 800 on Ola money recharges (for INR 200 cashback per recharge for the first four recharges of INR 500 or higher). The Lumia 540 Dual SIM users will also get 2 months free subscription on Gaana.com including unlimited music downloads.
What do you think of the device, and of course its price? Stay tuned for our first impressions of the Lumia 540!