Nokia Elop
312

'Newkia' formed to attract renegade Nokia employees, churn out Android hardware

It's been an eventful week for Windows Phone with Microsoft purchasing Nokia's hardware division. Many of us welcomed the deal that went down the other day, but some are sceptical and believe it to be a sign of how the platform is failing. This includes ex-Nokia employee Thomas Zilliacus, who's now executive chairman and founder of Mobile FutureWorks. His response to Nokia's sale? Newkia.

Zilliacus noted how Nokia enjoyed its term as the world's leader in mobile phones, to become nothing more than a small and insignificant brand today. Blaming Windows Phone, he goes into some detail about how the Lumia line of hardware have been superb and well-received, but complains about the operating system - lack of apps, no ecosystem. The usual comments. This is ignoring the fact Windows Phone has snatched 15 percent in Vietnam, as an example of growth.

"But consumers simply don't want the Windows OS because it lacks the ecosystem and there are not enough apps and services built for the platform that users find crucial today. There's also a general image problem where Microsoft isn't perceived as a sexy company. Developers think it's cooler to develop for Android and Apple iOS."

The last part is true, but Microsoft has been rebranding the entire company.

Previously spending 15 years of his life as a Nokia employee, including seven where he was Asia-Pacific CEO, Zilliacus left in 1993 but remained as a regional consultant. His current investment company, Mobile FutureWorks include former Nokia's mobile phones CEO Jorma Nieminen and Ericsson's former CEO Sven-Christer Nilsson. There are some big names involved.

A cool fact in this report over at ZDNet is Zilliacus attempted to buy out Nokia a year ago to steer the manufacturer to Android, but was unable to raise capital.

 

Lumia 620

Looking ahead with Newkia

With the "new Nokia" formed and ready to go, Zilliacus knows Nokia employees who are keen to develop for Android and who may wish to join the cause. It's reported he has already gathered a team of former Nokia employees and is hoping to take on more expertise across the board, from design to logistics and manufacturing.

Since Zilliacus and co. will look to secure the feel of the current Nokia, Newkia plans for its research and development (R&D) to be based out of Finland, with other divisions located in other well-known locations, including Silicon Valley. It's almost ironic in a sense for Nokia to be mocked for being the leading manufacturer for Windows Phone and dominating the market, for Zilliacus to then create a startup for Android, which is aggressively dominated by Samsung.

That said, it has been done before, noting China's Xiaomi as an example. The company released its first mobile phone a year ago and today Xiaomi outsells Apple in China. So it can be done in certain regions. Newkia will be targeting Asia, but how will the company perform in Europe or the US? That's yet to be seen. 

Nokia will continue doing what it does today with mapping and services, as well as NSN and other ventures. Microsoft will simply house the magic that has been behind the Lumia family of Windows Phones, securing the future of the product line, as well as potentially bringing better integration, support and an overall experience to consumers. Good luck, Newkia. Microsoft will keep its Nokia as is with the growth it's experiencing in multiple regions.

Source: ZDNet

15
loading...
0
loading...
0
loading...
0
loading...

Reader comments

'Newkia' formed to attract renegade Nokia employees, churn out Android hardware

312 Comments

Gross article!!!
1. As if 15% in just a country that appriciates WP OS doesnt help OS to survive. 
2. Microsoft will keep the Nokia as is.. ?? LAIRS They're not even gonna brand their Phones as Nokia anymore the Name Nokia is killed by them already.
 

1. Then an overall increase in the whole europe also insignificant?
2. Well, depends on how you read that sentence. Microsoft clearly will keep Nokia Technologies as is. And if this Newkia still want to build smartphones, they have to go trough all licensing again. And don't forget that all device related patents are sold to Microsoft. Which means, this Newkia won't be able to use Nokia's OIS, Oversampling, and other device related technologies without licensing.
3. Yeah .. I add another one, hearing a name like Newkia, ringing a bell to Chinese based Nokia knockoffs like Nokla, Nookia, etc that once swarming my country in asia. Guess what? No buddy buy them (-_-)a

The name wasn't killed by them. Nokia retained the rights to the name and is only allowing its use for feature phones. So, microsoft will have to rebrand the phone, probobably to just Lumia. That doesn't mean they won't allow the Nokia employees to operate the same as before. They are keeping the office in Finland.

The guy left in 1993, his opinion that windows phone ruined the company is irrelevant. He wasn't there for 15 years before it happened.

But we all know WP ruins Nokia.
Manufacturing WP hone not only effect profit and market share of Nokia but now it destroyed Nokia.
Current Nokia is nothing more than MS slave. 
Whole world know who bring down Nokia (it's mister Flop).
It was all MS plan from begining. Bring down Nokia and purchase them at garbage price.

It is kinda crazy that Nokia name is simply a shell of its former self. Sometimes though I wish people just take ownership and say they waited too long to join the party. I'm looking forward to the future of WP.

I tell you what? (betcha you heard that one) lol first Jolla bow newkia next Jokia... Because that's where its going lol...

+1 This IS NOT Android Central and don't see why this article has to be on our front page. This must be the slowest day in the office. I hope Android Central runs a big article on this.

It involves a situation with Nokia, and shows that employees have been displeased with the decisions made. It helps us have an objective view of what's going on. If you keep talking about how good everything is and how beautiful unicorns and rainbows are, you'll get delusional.
You object to this because you don't like it. That's the only reason.

What's funny is that they really think they have a chance to be vastly successful in the Android ecosystem. It'll be a while before anyone can topple Samsung within the Android community.

What I don't get about the attention the story is getting is that people are reacting as if this is some guy who was with Nokia until recently, when he left Nokia almost 20 years ago.  What kind of relevancy does he have, other than trying to poach some POSSIBLY disgruntled Nokia employees to start up a KIRF smartphone company?
 

He left in 1993 but spent another three years under Nokia's payroll as a regional consultant.

From the source.

"With the "new Nokia" formed and ready to go, Zilliacus knows Nokia employees who are keen to develop for Android and who may wish to join the cause. It's reported he has already gathered a team of former Nokia employees and is hoping to take on more expertise across the board, from design to logistics and manufacturing."
Not quite irrelevant.

Not THAT relevant either, since the big picture is "Guy who worked for Nokia 20 years ago wants to start making Android phones... is using MS/Nokia announcement to make hay while the sun shines."
Also, the company doesn't exactly inspire confidence...
http://www.mobilefutureworks.com/
So, sorry if I disagree, but the whole thing In the end, is just another Android startup.  When I read the original ZDNet article, the guy was talking as if HE could "buy" Blackberry, but decided it wasn't worth it, though for a company that wants to get into the mobile phone game, you'd think he'd see as much value in their patents as some possibly former Nokia employees.

Lol I say let them! maybe this can finally dispel the myth that Nokia would have toppled Samsung if they had chosen Android.

Unfortunately if they succeed, we can be sure that Nokia could have succeeded as well. But if they fail, well, they never were Nokia.

Its a double standard, people don't understand how tight Samsung has android locked down.... Android = Samsung in most peoples minds.

This! The average consumer doesn't know jack shat about all the operating systems! When someone at my school is like "I'm getting a new phone." most peoples reaction will be "4s or 5?" I'm not even joking! It's just heartbreaking

The icing on the cake will be when they are forced to pay Microsoft royalties on all the patent infringements in Android.

Sounds like a bit of a twit or even a troll. "Consumers simply don't want the Windows OS." That's rubbish. I want it, everyone on WP Central wants it, the 3 million people who have downloaded Rudy's apps want it. The guy is obviously talking mud. So glad MS bought Nokia. It's guys like him and others obviously working at Nokia who don't like WP and wanted Android who were probably slowing things down. Good riddance!

Wrong. Many people don't want it. Many people only came to Windows Phone because of Nokia. That's a fact. Sorry if it doesn't please you.
Also, MS hasn't bought anything yet.

Well he is not wrong. WP barely had any recognition before Nokia coming to the game. What's the conclusion? That Nokia fans chose WP because of Nokia, or that WP with its smaller fan base somehow managed to grow all by itself? Common sense says it's the other way around.

I will say, that I had a Samsung Focus, and I was brought to the WP platform over Android when my iPhone was slower than molasses after an update.  So after I cam I loved how simple WP is to use, I have used 4 different Android phones and it seems every one has a different way fo doing things.  Now for my second windows phone, I wanted Nokia as they were all in on the platform and make great phones.  But I would not choose a smartphone based on brand if I did not like the OS. 

Totally agree. My first windows phone was a Samsung Focus too. My partner had an iPhone and similar to you, after an update, the phone became slow and consumed significantly more battery. In the age of 3 year contracts in Canada it was important to me that the phone didn't become a brick after 2 years. Android was considered but the fragmentation on updates worried me.

my first as well, in fact my first smartphone. I have never liked apple, personally I think their moral compass is messed up. As for android, i also considered it but glad I didnt, what a mess of an operating system idk how anyone can use it. I love my WP! Nokia is just a big plus :)

You are not many people, you are one person with a highly emotional and often irrational opinion concerning this pending sale. It would be best for all involved to take this time to stfu.

No, actually you (and me) who are an avid WP fan are not many people. Common sense dictates that if all these Nokia users who have been brought up living with Nokia hardware came to WP ecosystem, things would have been a lot different. Nokia was a beloved brand, how do you explain the small market share of WP today? What pulled Nokia users away from Nokia? Bad hardware? Come on.

Is it possible that the decimation of the Nokia user base has more to do with sticking way too long with Symbian than it does with their decision to use Windows?
People say that Microsoft's problem is that Windows was really late to this game.  If that's the case, then Nokia was far later and timing is as much their problem as anything else.  I would venture to say that a pretty good chunk of the people who left the Nokia brand, did it before the jump to Windows.
Prior to my Lumia 920, I'd never owned a Nokia in the 20 years I'd been carrying a mobile phone.  Now, I buy Nokia b/c it's the best option for my chosen OS.

Where were those people when Nokia's Symbian was getting throttled by iOS and Android competition?

Sorry, I chose Nokia because they adopted WP, not the other way round.
LG Optimus 7, HTC TITAN, then finally a Lumia 920. I cannot go back to crappy android, I tried to use it again, but it really is a mess to me.

Exactly, same here. I even greatly disliked Nokia as phones. I was a die-hard HTC fan. I had the HTC Radar, the Trophy, Titan and then the HTC 8X. I didn't find Nokia phones sexy at all.
And just like lemonstevo I switched to Nokia because they adopted WP. If HTC did the same, I would have *never* switched to a Nokia.  But alas, my 8X has been collecting dust ever since and I love the Amber features and equalizer, the exclusive apps and support Nokia delivers. In the end its about the support and features a brand of device delivers.
And if HTC somehow re-ignites their passion with Windows Phones, or if the OS would get the Amber goodies and Nokia apps integrated into their core, I would go back to HTC in a heartbeat. OR just stick to a "Surface" phone. I'll have to see for myself how it all turns out. But all I can say is, Nokia ignited a fire that accelerated WP growth and probably inspired MS as well, but to go as far and say its because of old Nokia fans? Thats a bit too much. That would mean my parents would run WP as well since they were avid Nokia lovers, but they both run an iPhone.
 

Not sure that's true, considering the fact that HTC and Samsung's phones were simply rebranded versions of older Android models and were generally not promoted well by them. Also, most of Nokia's success came ater the low cost 520 was launched.

The fact that MANY people DON'T want it, and the fact that MANY came to WP because of Nokia doesn't make the statement true that "consumers simply don't want Windows OS." That statement communicates that not a single consumer wants the Windows Phone OS. Which I'm sure most readers of WP Central and other sites dedicated to the platform will find clearly contradicts their feelings about Windows Phone. Anecdotally, my first consideration when looking for a new phone is, is it a Windows Phone. :-) So even if I'm the only consumer who wants the Windows Phone OS, my existence makes the claim that consumers don't want the WP OS false.:-) A more accurate statement would be that relative to IOS and Android few consumers want the Windows Phone OS. But even then, we're growing. Proud owner of a Lumia 1020, HTC Titan, a few old school devices- Tilt 2(8925), Tilt(8525) and two Cingular 2125's, and I have my eyes on the 1520. For me it's Windows all the way.:-)

This is definitely true. My first WP device was the Lumia 900, and now I have a Lumia 920. I love Windows Phone, but I love Nokia more. If Nokia went with Android, I would have sucked it up. If the stayed with Symbian, I would have been more than happy. If they moved on the Meego, I'd be happy as well. Point is, many people love Nokia, and are only on Windows Phone because of it. Microsoft, in my opinion, would be foolish to kill the Nokia name.

Uhh I think you are wrong here.... There is no way I am buying a phone just because of the manufacturer if I dont like the Ecosystem its running. I think a lot of people feel the same way. They came to Nokia because of the Manufacturer but ALSO because  of the Windows OS. There would be no point and No way I think anyone would jump ship from one OS to another JUST to get the phone hardware.  Many people say it time and time again..." I would get a windows phone if it had the apps"  Those are not people who are coming to Nokia just because of the phone hardware. They are staying put with their device ( Android or IOS) until more apps are available for the Platform.
So the fact of the matter is, People who come to Nokia (mostly, Not everyone) is buying it not only for the Name NOKIA but also for the OS.
In emerging markets NOKIA's name may drive sales but its also because of price...and in some places..Android is competitively priced at the same point as Nokia so in those places, that Nokia is excelling in over Android and IOS...Price, name and OS together play in why the device is selling so well....
Sorry thats a fact...sorry if it doesnt please you
 

Wrong. Many people who see Windows Phone in action like its smooth and fast feel and different and appealing UI. Many people only want official apps quickly and updated (not late and broken for weeks). Many people are not technologically savvy enough to particularly notice or use 4 or more cores, 4" 1080p screens, or to jailbreak or flash their phones. They could care less who made it as long as it has the apps they want, gets the fad apps they get suckered into, and the salesperson sells them with specifications that sound fancy and are practically useless to those people. Unlike what you said, that is what is fact.

Yeah? Well, so does Android then. Most of youngsters here around me just buy smartphones whatever their friends use. And it's happen to be Samsung Galaxy, and maybe a small portion of LG Optimus. So what the difference? In the end, those who buy Nokia use Windows Phone. That's a fact.

Bull$hit!Nokia was sinking before WP came to life, as all those "die-hard" Nokia fans quickly switched to Android between Symbian and WP.
So it's safe to say that WP actually brought back a lot of people to Nokia, not the other way around.
Facts facts facts!

I had an old Blackberry Curve. It gave out after a brutal life with me lol and I got an HTC Radar because of Windows OS on it. It was a nice little phone. Now I'm rocking an Nokia Lumia 810 because I wanted to give Nokia a shot. If it had android I would of simply passed. Now I'm looking to snatch a used 1020 for a solid price, in case anyone has one...

And its the truth: Android is awful! It constantly requires a reset (at least once a month for me, if not more), so many flavors of it that it gets confusing, and its a battery hog. WP8 just works. And Nokia with its HERE apps and tight integration with the OS makes it the best phone I've ever owned. And with GDDR3 with hi-res availability coming later this year (rumored), I now have a formidable opponent to Samsung's supposed quality anyday. I swapped my Galaxy three months into it for my Lumia and NEVER looked back :)

Being that they'd focus on China and other Asia countries, doesn't that help them not get saddled with copyright infringement cases?
I mean, if they started making phones exactly like the Lumia line but with Newkia instead of Nokia on it (and with Android instead of WP) wouldn't that open up a whole can of worms for them if they tried to sell that in the US or Europe?

Yeah, so if MS has all the Nokia patents in design and tech, what kind of phones are they going to make?

"A cool fact in this report over at ZDNet is Zilliacus attempted to buy out Nokia a year ago to steer the manufacturer to Android, but was unable to raise capital" this says it all

Yep - that's the money quote.
While all the geeks thinks Nokia + Android is the bee's knee, the investors who actually look at the possibility of the combination making them any significant money actually don't think it is so hot.  

Bingo! Any investor will look at this and ask what makes this different from the last time?
I think this article is the first and last we will hear of "Newkia." And good luck with that name.

All these butthurt ex employees. Nokia was already on the decline before MS came along. They moved too slowly after the iPhone came along, they got beat out by HTC and others on the low end in developing countries (they have overcome this though) its going to take time for this partnership to payoff because in Nokia fashion it came too late, 2 years too late. Quit blaming MS for your already failing business model.

No kidding.  Nokia was a sinking ship before Elop came to Nokia.  Nokia being in a downward spiral was the whole reason he wrote the "Burning Platform" memo.

Nokia was just lucky to fall into a big billion dollar pile of MS money, so they didn't explode into pieces and get eaten by scavengers!

The man clearly has some issues with the current direction of Nokia given that he tried to buy out Nokia itself and while I wish him the best of luck with Newkia, I really can't realistically see it going very far. I hope I'm wrong.

It will be interesting to see if they try to encompass any of the design elements of the current Lumia line.  Using a spin-off of the Nokia name would lead me to believe they will.  How close can you get before lawsuits ensue?

Hmm .. Back then, when Nokia still using S60, a lot of knockoffs roaming around in cellphone counter. Things like Nokla, Nookia, etc. Yet no one buy it. What makes people buy Newkia now? Specially of they make it with exact design with Lumia... Knockoff alert will ring the bells.

Technically...he's right about everything he says in that passage you quote above. But this is a deeply silly effort. This would just be another Android phone with maybe more color choices.
 
Microsoft really does need to step up the Windows Phone ecosystem, though. Where is the native book/magazine store? Movies and TV shows? Where are the first party games? 

Why don't they have teams and teams on this to get it out the door quickly? I don't get them, they play catch up but are in no hurry to get anywhere.

^^ this, for WP to succeed fast the WP team should have an unlimited budget for everithing other than marketing.

There are certain problems no amounts of money can fix... Throw too many programmers at it and it turns into an awful mess! They already announced Xbox Video will be coming to Windows Phone by the end of the year.

This is stuff that should've been baked in from day one of WP7, or at the VERY LEAST, from the launch of Windows Phone 8 onward. Did you see Apple add iTunes to the iPhone on launch day or years later?

Don't be ridiculous. Someone can enjoy a platform while recognizing its flaws. I love my Lumia 920. For the most part, I love WP8. It has some glaring issues that need to be resolved for it to achieve more popularity. I WANT that to happen so it benefits us all. No business ever propsered writing off the complaints of customers as "needless whining".

They know of the problems.... They have already said they are addressing them... So to complain after they say they are creating a solution is excessive whining. We all know the problems, they know the problems and are working and doing their best to resolve them.

I highly doubt they're doing their best when it comes to first-party games or when it comes to creating a first party magazine/book/comic book ecosystem or when it comes to getting first party video onto a platform THREE YEARS late.
If that's their best, I'll be leaving when my 920 contract is up next year.

Unfortunately, Nokia and MS are like family members: "I love you, but why can't you just be normal?" MS totally has the capital to do all this...and they've had years to do it. But WP Store growth just isn't enough to satisfy a lot of users.

I would bet that a lot of limitation lies in what the companies owning those products and services are willing to do. If they can't get Warner Bros on board, there's not much they can do about all those movies. This depravity of services (outside of just apps) is also very apparent on WP8.

Xbox Video on my Windows 8 laptop sells all kinds of video and the desktop Nook app handles a lot of books/magazines/etc. Comixology on Windows 8 handles comic books. Where are they on Windows Phone 8?

Only Xbox Video, and that's three years late. Also, if the interface is as obtuse as Xbox Music, itt won't be of much help.

Well you know who the fuck honestly uses Google Play video store often? (If you do, get an Android!) Go home and watch a movie on the big screen and not your 4 inch display...

This fact has infuriated me so much that I just realized my last 10 comments on WPCentral have all been negative. Microsoft buying Nokia for practically no money and the decision to kill the brand just pushed me over the edge I guess.

Sory. I'm Asian. And we do give a f*ck. We never buy Nokia knockoff (design copy maybe. But not brand copy). We still shamed ourselves if people saw us using Nokla, Nookia, and Newkia. These names are way to similar to attract buyers.

Asian governments don't play fair with patents. I also don't doubt that a lot of the population does not believe in what some copy-cats do.

This *might* turn out to be successful -- even though Samsung is dominant in android, some regional manufacturers who have released phones in-line with local market requirements (Xiaomi, Lenovo in China and Micromax in India) have found success.
How successful this becomes remains to be seen.

LOL. This is funny.
 
I think Nokia's biggest mistake under Elop was the behemoth that was 920. It was loaded with a lot of desirable features, but also huge in comparsion to other premium phones at that time like the iPhone 5 and SG3. Heck, even HTC 8X was better looking. Making a bet on wireless charging was a big mistake. The 925 was what 920 should have been.
 
 

Could not agree more!
920 design was a BIG mistake. Put lot of potential customers off Nokia phones. Poor sales proved that. 925 is trying to mend it. Perhaps too late. Lets hope MS will get it right.

What are you guys on? The 920 is the 2nd best-selling Windows Phone device, not far behind the 520. It easily outsells "better design" phones like the 8X and the Ativ S. 

I love my 920. Bought because of its heft and wireless charging. It is a solid phone which to me looks amazing and feels amazing. And the 920 has done well in sales. So whatever. To each there own. My thing is a lot of these other phones are way to light. I feel like it will break just by tapping it.

If someone offered me the choice between a brand new 920 or 925, I wouldn't hesitate to choose the 920 specifically b/c of the wireless charging (and I'm not a wuss who can't handle the extra "heft").

I disagree. I'm a red Nokia Lumia 920 user and I love my phone till now. Even if somebody would try to swap my phone for a new Lumia 925, I still wouldn't get it. It's about personal choices. I would swap it for a yellow Lumia 1020 though.

Totally disagree! Than tell me why they earned so many design awards for the 920? The design is outstanding. Maybe some like you don't like it, but that is definitely not the opinion of all others.

Lost all credibility when he claimed that there aren't enough services built into the platform. Apps maybe- but services, no.

He's right, actually. Again, there's no first party movies, TV, book, comic books, or magazine stores. NONE. The music app is a disjointed mess. Skype JUST got updated for feature parity. First party games are scarce and Xbox Live certification is a problem rather than something developers covet.
The missing apps are also a problem. 

All in all I think this is good publicity for MS, all this rage and bad mouthing seems to have turned out rather well for the Xbox One, they wrote so much about it, and it now seems to be a success, being sold out everywhere.

This is so true. The X1 started with a ton of bad publicity, but soon became gradually more positive. That's why it is doing so well now, when all the trolls were exposed.

How is it Microsoft's fault the Symbian sucked and caused Nokia to fall from being a world leader in cell phones, and only has been gaining traction back since switching to WP

I am a whiner.
"(The prosecutor steps up with some cross-examination and some devastating rebuttal evidence.) Was it? Here are Nokia official results, the latest full quarter for which we have data, Q4 of 2010, just before the Burning Platforms memo and in official Nokia documents dated January 27, literally two weeks before the Burning Platforms memo was released:

Quarter 3 2010 Symbian based Nokia smartphone sales: 26.5 M units and 3.6 B Euros revenues;
Nokia smartphone Average Sales Price 136 Euros, profits in smarpthone unit 335 M Euros

Quarter 4 2010 Symbian based Nokia smarpthone sales: 28.3 M units and 4.4 B Euros revenues;
Nokia smartphone Average Sales Price 155 Euros, profits in smarpthone unit 548 M Euros
 
The Nokia Symbian based smartphone sales grew - not declined, grew - unit sales (the first measure of performance). The Nokia Symbian based smartphone sales grew - not declined, grew - revenues (the second measure of performance). The Nokia Symbian based smartphone sales grew - not declined, grew - average sales prices (the third measure of performance). And Nokia Symbian based smartphones grew - not declined, grew - profit (the fourth and last measure of performance). By every measure that the industry uses, Nokia Symbian smartphone sales grew from Q3 of 2010 to Q4 of 2010, literally the last full quarter before Elop released his Burning Platforms memo."
Now tell me that guy is lying, and Nokia in fact was losing money, not earning more money. Do it, and I'll agree with you.

http://communities-dominate.blogs.com/brands/2012/06/the-final-reckoning...

Actually true. People love Windows Phone because of the OEMs and not MS. Because MS has never lived upto expectations. Even gdr2 was highly coveted because of Amber update, the credit for which goes to Nokia.

Um like WP because I like Microsoft. I dislike apple and google a whole crap tin for various reasons. If WP didn't exist I would be with blackberry.

By "people", you mean "you". I had a Samsung Focus originally when Nokia wasn't even around. Stop thinking that your experience and opinions are universal.

I will lose all respect if he decides to go **g*n*l (wpc censor) like all other companies and go Android. Its such a boring world with everyone just using Android come on.

Nokia HARDWARE is what is most sought-after.
 
What do Android users say? They'd buy NOKIA HARDWARE if it had Android software.
 
So does 'Newkia' have the hardware-manufacturing resources of Nokia?
 
Oh, but they have Nokia employees that wanted to DEVELOP for Android!
 Well, not to sound like a dick, but no one gives a crap if you make a camera app for Android.  With the name Nokia, it has always been about hardware.  
If Newkia builds a phone that can rival the Lumia quality in both build and camera, then great.  
If not... have fun hanging out with the Pantech and LG section of the mobile world.

"Android users" in this case are the same people who over post (spam) anything positive about Android. They would only be happy if if the whole world used their chosen OS like some strange tech cult. The vast majority of "Android users" are actually "Samsung Galaxy" users because they want "The next best thing" feeling they get with all those fancy advertisements. Samsung never mentions Android and most people don't care.

What a crappy name, Newkia, this is like when everyone started writing kewl instead of cool. That lasted very long.

I think he is using the word ecosystem incorrectly. No one has a bigger ecosystem than Microsoft. (Xbox, Windows Server, Windows 8, RT, Skydrive, Outlook, Office,Azure,Xbox Music, Xbox Video,Bing, the list can go on and on)... Now Blackberry has no ecosystem.
 
Unless of course he is using the very simplistic take on "ecosystem" and is reffering to only apps.

But he said 'no ecosystem or apps'... I don't get it either. Ecosystem is where Xbox, Windows, Bing and all that belong, and it's the best ecosystem I can think of..

Microsoft has an awesome ecosystem. Windows Phone 8 does not. It's that simple.
 
Xbox Video isn't there. Xbox Music is a HUGE step backward from Zune. Xbox games are barely present, and Xbox Live certification is a problem for a lot of developers yet to be solved. Skype JUST got fixed, what,...THREE years after Windows Phone 7 first launched? Even though Microsoft has invested in Barenes and Noble, there's no Nook app for the phone. There's no Comixology or first-party comic book app either. Well...there was, but they abandoned it. Same for magazines.

Those are services that provide content. Big difference, and it's a big part of an ecosystem.

The 920 is a good phone. The 925 improves upon it. The 1020 improves upon both. The next Lumia will be even better.

Meh. There is a remote chance Nokia would be anywhere close to resembling a better position now had they gone the Android route. More likely trying to out-Samsung Samsung on a global scale would still have had Nokia selling the phone division anyway, probably to Samsung.
I'm hoping Microsoft's next acquisition is Blackberry's non-hardware parts.

Sounds like a shanzhai brand.  That's fine with MS and the real Nokia, they'll have to license all their patents anyway for using android...

This is horrible. We're better off without people like this who don't get the vision of their (former) company.
Good riddance and good luck selling any "Newkia with Android".

MS should Nukia Newkia, just saying. Microsoft should just up and buy the "Nokia" brand, it should be part of their naming system for their products, like Xbox or Office. the next Windows Phones could be called "Nokia xxxx", doing away with the "Lumia" part.

That's what every Nokia fan and every person with more than two brain-cells has been asking all along. Don't destroy the company. Simply buy it intact. Pretty much like Google did with Motorola. Buy Nokia and put "Nokia - powered by Microsoft". It would keep the brand which has firm roots in markets such as Europe, it would ensure Microsoft that they wouldn't lose any customers specially since the majority of Nokia-Lumia owners came to WP because of Nokia and nothing else, would avoid loss of sales because of Microsoft's bad image (which has suffered another hard hit with the XboxOne presentation and original DRM policies) and it would even please the fans.

Unfortunately it has become clear that Microsoft is run by idiots who always screw up and need others to teach them better. Just like it happened with the XboxOne. They had to be humiliated by Sony to finally
react and fix it. Perhaps in this case they need to be humiliated by Google. Or maybe by Samsung if they cared enough.
Unfortunately, just

Did someone disrupt your nice day dream? We are sorry. We should say all nice things here, so you can relax after a day of hard work (or unemployment?) with nice thoughts about Microsoft. Let me help you out a bit:
Unicorns, rainbows, fairies, angels...go to sleep now dear.

So lets see here.
We have another sore ex-Nokia Exec who probably was canned and who's holding a grudge. He "tried" to buyout Nokia but has no capital to do so. He starts his own company probably because he is likely unemployed and has nothing better going on. Not to mention is a company with a very high cost of entry .This new company has a knock-off name that relates back to is grudge against his former employer. He likely still has no capital.
I think this gentleman and his bar-buddies are getting a bit over-zealous with their stories of how they are going to "put it to" bad ole Nokia. 

If you look at all the troubles Apple has gone through, being bankrupt almost twice [bailed out of MS matter of fact] you can see that they try to hit the spot, they miss alot but when they hit it they hit it good.
Microsoft just needs to hit the spot on WP, Android didn't got good grib on the dev of apps untill recent years.
Only thing i demand from MSFT is that they go for it 100% and make it the best product ever, with or without Nokia [brand]
 

Pages