Nokia releases new ad showing off the Lumia Amber software update

Nokia has released a short film to show off some of the new features included in the Amber update which is currently rolling out to customers. Bundled with Windows Phone 8 GDR2 from Microsoft, Nokia has been able to add numerous enhancements and improvements to features and functionality boasted by Lumia hardware.

We've gone into some detail as to what's available in both updates, so be sure to check out our previous coverage. Should you require reminding, Windows Phone 10327 (GDR2) is a minor OS update that brings FM radio, some enhancements to Xbox Music, WAV file playback for voicemail, fixed Other storage, and other minor bug fixes in addition to enabling the new hardware found in the Lumia 1020.

Nokia’s bundled Amber update (highlighted in the above video), which is what is causing the delays for release, allows the new Glance screen, flip to silence, Lumia Color Profile and an improved camera experience, making the combo of an update quite interesting for consumers. So who's getting the Amber update? See below:

Lumia Amber

It's worth noting the Lumia 625, Lumia 925 and Lumia 1020 are not listed because GDR2 and Amber are both pre-loaded. If you're yet to receive the update, head on over to Settings > Phone Update and hit "Check for updates" to see if you're next in line. Nokia has stated they expect to have the update rolled out successfully by the end of September so don't freak out if you've not yet got the notification.

Source: YouTube; thanks, Toxid_Fox, for the tip!


Reader comments

Nokia releases new ad showing off the Lumia Amber software update



Even Rogers is saying that these days...it'd be nice if they'd finish with it and release it already...

It sucks because they gave us the pro camera app, but won't give us the damn update already.. What are they trying to do to us❔

To build excitement, of course! I can't wait to use action shot. Now we can stuff all those crummy s4 commercials* down Samsung's throat!
*the one at the college

I'm done begging AT&T right now they can just f@ck off days after the fact we still can't get this update im just chilling when it gets here ok if it doesn't ooh well.

Remember, we are talking about arguably the most popular windows phone in the US... They are going to take their time to make sure the update doesn't cause problems. When you are dealing with a widely used, more expensive device, its only natural they want to make sure not to screw anything up royally, especially when the update will be unnoticeable to most users. Patience my friends, or just take the update into your own hands...

Jag, that's BS. The update already works on the 1020 on their network. I'd bet my life savings AT&T isn't rigorously testing this update. I couldn't guess what. Probably either an overworked and underpaid staff or a business political move. Perhaps they just don't give a shit?

I find it wrong that any Telco should have control over my OS. Does Comcast dictate when you can patch your laptop? Why the hell are we letting a wireless ISP tell us when or when we can't update our phone computers?

AT&T should be able to check one thing - that the phone can make and receive data from their network, including calls of course.

I just got off the phone wit ATT tech support,after bringing to her attn that 1020 comes with updates and 8x got it why no 920?
She said by Friday 8/23/14 the Nokia Lumia 920 gdr2/amber update on ATT will be available and she would put me on a list for tech support to call and walk thru how to update,I assured her I won't need help as long as she promises it will be available by then,she again assured me it will

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Kind of ridiculous, right? Making an advertisement saying it's available.. No change even, with new Zealand devices. Still "coming soon".

The stupid marketplace wants to charge for the best RHCP songs... It pisses me of when that happens..

I find this INCREDIBLY INSULTING. They can put out a press release regarding availability, even though it's still AWAITING CARRIER APPROVAL??? What a crock of crap

Yeah, I'll blame my carrier for not approving an unbranded update that Nokia should push to my phone. Good idea.

This is an excuse that does not hold water. My 920 is unbranded and it is Nokia that has not released it.

Whine a little more, maybe that will make it happen sooner.
Should they not have a press release until after the fact? That doesn't make any sense.
Your reasoning is insulting.

Still "awaiting approval". We probably won't get it until September! I hope sooner, just not counting on it.

The mythical Amber.
Well, nice of Nokia to advertise something that who knows when we are going to get.
And when (if?) we finally get it it will stripped down by AT&T.

Question regarding that, would that mean that any future carrier updates will not be installed, saw some one made a comment about it a while back. Ty

Carrier updates, probably not. The ROM I flashed was unbranded. It will be the OTA's from Microsoft and Nokia though. I have data sense, which I've heard AT&T is not getting, and the new ProCam is so good! I am also loving the glance screen. No more pressing the power button to see the time. Just pull it out of my pocket and there it is!

dont worry if you flashed it with Nokia Software Updater, coz after update all you apps will be automatically reinstalled (of course app data will be lost so back up). your contacts, sms, photos (within camera roll and  saved pictures) will have been saved in the skydrive if you put back up settings on, other wise back up. remove your SD card as well, so nothing will change except that. Gud luck

At this point the only thing stopping me is that I want to get all the achievements in the old version of Angry Birds, haha. :(

Ok, this makes my life easier, I don't mind losing my preferences as I can always set it back. As soon as I get home I shall do this right away I'm tired of waiting for att.

a purchased my unlocked 920 to get the GDR2 / AMBER with the thought that my 810 (TMO) will never get both updates and when it came - i was pissed.  so ATT better get that update goddamnit.  

What would make you think that. They stayed every windows phone is supported with updates for 36 mo the. Wp8 specifically

EE, please hurry. You say MS aren't doing enough but this update resides in your hands right now. Your service right now is beyond rubbish. How can you no signal in central London????

I'm really sick of carrier-embargoed updates. All OEMs should be able to directly push to their devices, and the carrier just provides an APN preconfiguration along with any apps to pre-install.
If something goes wrong, 90% of the time the carrier just arranges to send the phone back to the OEM anyway.

They go through carrier approval. They just do it before they announce anything so it seems like it didn't happen.

Yea but the carrier is the Tier 1 support and has to absorb the increased support cost for all the calls and walk-ins at the local store.  I'm not surprised they want to test the crap out of it themselves before letting us have it.  I'd do the same thing.
Having said that, I wish they could move faster and have it beta tested on the network along with Nokia so its ready to go on day one

"Your phone is up to date. Last checked 2 seconds ago"... I'm getting sick and tired. If there were a physical update button on my phone it would have been broke for sure.

The worst thing is I'm running out of space really quick. If it doesn't come in a few days I might have to flash it to my phone anyway. Damn you other storage bug..!

What's with the 928 snub? Amber/GDR2 happened last week for us Xenon folk. Any news on availability of Amber on the 822? Isn't that the best-selling Windows Phone in the U.S.?

Is it just me or did anybody else notice battrey life improvement after GDR2? My Nokia Lumia 810 battrey life improved significantly after the amber/gdr update. Not sure if Tmobile added something carrier specific to that firmware update as well?

People are saying it's self-adjusting with GDR2. You're not going to get all the free space all the time but you will get it when you need it.

What country was that shot on? Weird looking people.
That said, you people are bunch of whiny little b***hes, "where's my update", "f you Nokia", "f off Microsoft" etc, etc.
Give it a rest.

I wonder what it would take to get the Carriers out of the way? These sort of announcements always make people whose Carriers are slow to update pretty crazy. It degrades the WinPhone experience.
Can you hear me now AT&T?

I love you Nokia for my Unlocked Lumia 920, but Dam, I hate you AT&T for being so slow! Good thing I use T-Mobile SIM.

Haha, my Verizon 8X is still waiting for that. I'll be able to upgrade by the time we receive it.

I love how my phone lies to me and tells me "Your phone is up to date." That's so cute. Nokia should alter it sometime to say "You're on AT&T, what do you expect!"

Here's a question that maybe Rich or Dan can help answer.
We know GDR2 has passed AT&T certification as my HTC 8x already has the update.
We know all the featrures of Amber play nice on the AT&T network as the Lumia 1020 comes with it.
What is left for AT&T to approve to release the update for the Lumia 920?
Anyone?  Anyone? Bueller?

. L920 nothing special in this update. Sorry, now we have yellow pictures , not blue. Horrible bug! U will see.!

Love it when the music suddenly goes into soft focus at the end of the ad. Have a 920 rocking GDR2/ Amber here in India.

Even in the philippines they havent rolled out the update yet anyone know when it will be rolled out in our country

If Rogers is coming soon than I guess my Verizon 822 will be updated in roughly November/December.

Nokia isn't worng guys. They have indeed released the update. You can update the phone by downloading Nokia Software Updater to your PC. Or just taking it to a Nokia Centre.
But yeah the 'phone update' feature on Lumia isn't showing anything. I'm from India and I have got it.

Its really just a tease and kick in the balls to everyone still waiting for it to roll out. Especially in the uk :(

People need to chillax. I used to be like where's my update this and where's my update that. I've been with WP since it began and I can tell you it will come. It may take longer for you than others but it will come. And you will find once you've had the update for 15 minutes and checked all the new features your phone is pretty much the same and you were a bit of a dimwit for worrying.

There is a lot of nerd rage in these comments.
On a lighter note, I totally thought the dude on the bike was gonna smash into that picnic.

When I think, Amber, I think, fossilized remains. Lets hope the wait doesn't feel like another age has come...

And by "Now available" they mean "now sent to the carriers. You'll have to wait until the end of the month to get it, if you're lucky".

Yeah. Me too. No sign of Flip to silence, FM etc. A glimpse could've done the trick. Great ad though :)

Could I be the only one who's noticed Verizon's heavy pushing of the 928 on the tube? Is it possible they have an exclusive for Amber for a certain amount of time in the states? If so 30 days is going to suck.....
At&t 920 here...

WPC should make the logo in the top corner a button to check for updates on our phones.. would save me some time switching to phone update everytime there's an article about GDR2/Amber :)

An Ad for an update? come on... updates should come seamlessly and frequently. They(MS and/or Nokia) are acting too slow...