Nokia X getting rooted means nothing to Nokia’s strategy

So the big headline late last night was that the new Nokia X, a low-end smartphone running Android 4.1, was “rooted”. That’s geek talk for getting access to the bootloader so that you can load other things on to the phone, after all, all smartphones are just mini-computers.

Immediately sites jumped on it as proof that Nokia’s strategy would never work, because you know, you can now flash the Google Play store and even an updated version of the Android onto the darn thing.

Here’s the thing. This is much ado about nothing. Let me break this down for you as much as I can: people don’t care about what OS they are running on their smartphone. Oh, I know you do. After all, you’re visiting a site dedicated to your phone (we won’t judge). But the vast majority of people in the world who toss down money on a low-end device just want it to work. They want it to have access to the apps that they want and services.  End of story. Rooting or not rooting are truly first-world problems.

Remember all the Android hubbub years ago about fragmentation and updates? Yeah. The only people that cared about that issue was the tech press as it didn’t even dent Android sales. Why? Because mainstream consumers out there don’t even know what version of Android they’re on – nor do they care, they care if the phone works.

Same situation with rooting, but even more so.

Rooting is not a trivial thing. It’s also not something your average user is going to bother with in an emerging market. Last I checked, people in emerging markets don’t have a lot of leisure time to be surfing XDA or checking headlines on Android Central (who's core audience is in the US anyway). In fact, most ordinary people will look at you like a freak if you told them you rooted your phone – nerd alert.

People who root Android phones typically do it on high end devices because it’s the gear they’re after. No one who really wants an ‘Android experience’ is going to buy the Nokia X just to root it. Why? The hardware design is nice, but under the hood there is no magic, nothing unique to offer.

The Nokia X is part of a larger Nokia strategy to replace their 200 million-a-year dumb phone line with yet-another-option. It’s not about the cost, it’s about apps. I’ll go into detail later about this strategy, and how it feeds into Windows Phone, but suffice it to say, no one is surprised that the Nokia X was rooted, it was a given and means little.

Source: Kashamalaga at XDA forums; via Android Central


Reader comments

Nokia X getting rooted means nothing to Nokia’s strategy



hhhh.. so Nokia X is all about to prove the insecurity of Android & to make people familiar with Windows Phone concepts to make'em switch easily ;)


At this point i'd rather read more crap about Samsung and their phones than this mess lol. But i can't wait for this to blow up in MIcrosoft's face and prove a lot of people wrong that this is good for windows phone :P

Oh nvm...We're about the "Long term" so it'll be about 3-4 years before we may see if this will pay off(LMFAO)

You should be a Microsoft shareholder if you don't think a long term strategy is important and we should focus on here and now (;

Long term is a good strategy but short term is important as well. You don't potentially screw yourself in the short term(this is only going to further increase android's marketshare regardless of what it does for nokia sales/microsoft sales) for a possibility of a long term success unless you truly know it is worth the risk. And there is more bad than good for this. In all honesty, the fact that they and Wpcentral keep saying this is going to benefit windows phone is what pisses me off. It's not even the phone itself that bothers me or the fact it looks like windows phone...it's the fact people actually expect us to believe that people are that stupid to decide to move to a windows phone from this.

You keep making the same complaints, but you have never addressed the actual business strategy in a logical and thought out way.

Sigh..I've already admtited that this is logically a good business idea for them to sell more devices using Crapdroid and that they'll also make money off these phones.

In a business sense when it comes to windows Phone,i don't see how this benefits windows phoen at all. Given that the Lumia 520 has done very well(and beat expectations) i would focus my efforts on continuing the success we had with that device and further evolve it...Not to mention future low end windows phone 8.1 devices

Not created a forked device using a competitor OS which now means i'll have to actively develop for two OS(they are already slow when it comes to windows phone as is) and on top of that, my main reasoning for doing this would not be "We're hoping this will encourage people to our Lumia/Windows phone devices"

This does undercut the value of a Lumia 520 simply because these phones are close to the price of what a 520 is and given a choice between a 520 and a X...so how does this help actually?

I have had folks point out to me that the X and 520 are not really that "close" in terms of cost. Sure the MSRP's seem similar in the US, but the 520 is actually more costly in other parts of the world and in the markets the X will be targeting it could wind up being 50-70% cheaper than even the 520. And even a $30 price difference is significant when that amounts to 2 weeks' (or more) worth of disposable income for many.

But at the same time i look at it this way...even if it is significantly cheaper, that too is a problem because people likely will go for the cheaper device.

You said it yourself people will go for the cheaper device. May be if you step down from your high horse you will see there is a world of cheap android device in between the feature phone and the Lumia 520.

Even you slash the cost of Lumia 520 to half the tight budget crowd will still consider an android phone first because they can side load apps with it while you cannot do so with a WP.

The better move would be to take the 525, put a camera flash on it, and replace the 520/521 with it. I think that would make a perfect low cost phone, much better than the Nokia X.

In Spain, the XL is €10 more expensive than a 520. When the OS is pointless and the audience is expected to have no apps on their Feature phones now, which basically means they will not miss any - once again - what is the point of those X devices? Aaaaand.... Spain? Hardly an emerging market. Above all, I have talked to a couple of Android devs, they are unaware about the Nokia Store and a couple of them DON'T WANT to Support MSFT at all.

if these said develpers don't want to support nokia x, that is realy dumb business,  I can understand and appreciate effort and time needed to code for ms app store, but hatred enough to leave money on the table? because all they need is less than 1 hour or 2 of coding update to their existing android apps. I repeat either the statement above is purely fan boy venting off or if true for any developer is is just dumb bad business.

I never write M$ instead of MS because it is something that only stupid people do.

That is also why I would never write Crapdroid ..... for the same reason.

Not about "moving from a Windows Phone to" the X line, it's about catching those that would otherwise buy a horrible low-end "traditional" Android device, and instead of their growing dependent on Google's services (and therefore continuing on a trajectory through the Google Android ecosystem), getting them using MS services like Skype and OneDrive and Nokia services like HERE and hoping that familiarity will get them looking to WP for their upgrades instead of at that damned green robot.

Like or hate the strategy, it's hard to see a megacorp like MS' willingness to sacrifice so many of their sacred cows in the name of unifying mobile and desktop as anything but a HUGE bet on the long-term. They knew it wouldn't happen overnight and knew the growing pains would be significant (not to mention costly) and they are doing it anyway.

I feel that this is going to hurt Microsoft since ultimately the numbers of potential wp users who are attracted to the Nokia brand (especially in emerging markets) will be hurt

That's for sure.  Nokia X will have more available apps than the Lumia and Asha phones.  It will steal sales from the low-end Lumia phones like 520/525 and also the high-end Asha phones.  It will provide a stepping stone for Nokia X users to upgrade to the highend Android phones and not the WP phones as Nokia is hoping for.  This strategy is highly doubtful for MS to gain benefits.  The only way that Nokia/MS can prevent that trend is to come out some dual OS phones (WP and ASOS) so the Nokia X users will have reasons to upgrade and stay in the MS camp.

IMO, Nokia and Microsoft have really a bad decision on their hands right now! I have recommend friends, who have resisted to upgrade to a smartphone because of price, to get the Nokia Lumia 520/521 for $60/$70. Of the 15 I have told this to, 13 have purchased it.

Why Nokia had to go the route of Android still buffles me.. Unless they want to use it as a test bed for Android phones being upgraded to WP8.1 on the fly..

Agreed.  I still don't understand why this is necessary.  The best way to introduce Windows Phone to emerging markets/the low end of the market is to... well... introduce Windows Phone, not Android.  I'm completely at a loss.  This strategy might make sense, but its a very round-a-bout way.  The only way I can justify these android devices is by thinking that Nokia did this only for the headlines and this is the end of the road for these devices (little future support).

It'll end up as the HD2 in Android circles.
As for people not caring what OS is in their phone, people are very aware if they want an Android or IOS or Windows Phone.

stop wrongly interpreting the article. the author said os rev. and that at emerging markets even more so, that they just want their phone to work and be able use the little number of apps they have come accostomed to. He noted that those who root and cared a lot about the os revs are power users and mostly target high end devices becauses of their advance hardware niches.There was no where in the article where the author said people do not care about the os in their phone. For his argument, he used the fragmentation arguments that ended up not panning out.

I feel MS has other plans for Normandy. First they ll let Nokia pull in devs to make apps for X. Then nokia will educate these devs and assist them in making a wp version of this app. Then MS plays the villain and buries Nokia X series. Until that day They ll let people get used to Microsoft services which these buyers ll want to keep using even after official termination of support and one way of doing that is to buy a 520 for slightly more.

It's easy to have the market share that Android has around the world when it's basically unopposed at most price points, at least until Windows Phone came along, which explains why WP has had such explosive growth at the lower end. 

The Nokia X is a fine strategy for Nokia, but it makes no sense for Microsoft.  The X will not "fix" the app problem on WP, not that it is much of a problem any more, nor will it receive dev support.  This is the same failed idea that Blackberry tried, and Microsoft has a big enough problem with devs with the split ecosystem between tab/desktop/phone and even the WP7->WP8 debacle.  Palm didn't have much luck woo-ing devs either, these companies make it sound like such a sure thing but the track record isn't there to back up such confidence. 

If Microsoft wants to compete at even lower points they can just take a hit on the device, like they did with the Xbox, there's no need to muddy the water with a completely separate system on different phones.  Microsoft can put all those profits from Android phones to good use driving down the cost of entry level Windows Phones.  

On top of all this, if continued Microsoft runs the risk of the Nokia X damaging the WP brand thanks to Android's relatively crappy performance and un-reliability, and the utter lack of apps. 

This is relevant to Windows Phone, especially in the long run. If you don't want to talk Microsoft-Nokia strategy fine, but I do and will :P

Well said Daniel, here in India its exactly as you said, people dont give a damn to what is they have, they just want a phone in a price range, not everyone is a geek and knows about phones and keeping in Mind the target and demographics they are looking at, this rooting thing wont stand a chance at all. AT ALL.

It's my understanding that the target demographic for this phone might not even own a computer with which to root it, further supporting the argument made in the article.

The typical Indian user tries to get Android and the biggest screen size for as possible for cheap. This strategy is what Indian mobile brands like Lava and Micromax utilize to get the most buyers. Thats why everywhere in India, phones are about the size. Hell, they dont care even if its 480x800 on a 5 inch, which is THE worst.

Indian users don't even want to spend money behind apps, all they want is free stuffs, no matter from where it comes, be it black mart or any other illegal store. They want full control on their phones, that's why I always back demands like file manager in Windows Phone.

Thats also the reason why WP and iOS aren't popular in India.
Android practically has everything for free (illegally)

Yeah maybe a few times is fine but its getting too much ... I think everyone knows where to find android related new if thats what they're looking for. 

a point to who exactly though daniel? Kinpin is right...it is a bit overdone at this point as I am sure most people here didn't care if it was rooted or not.

Feel free to call me out if you must but kinpin right at this point, it is a bit much since we pretty much have been having an article on this phone so far almost everyday this week and this is why Mobile nations has a ANDROID CENTRAL. It's getting ridiculous now.

Last article we did on the X was on Tuesday, it's now Saturday. Phone was announced Monday.

This is more about Nokia (and eventually, Microsoft) strategy than about the phone. If you can't see how this will affect Windows Phone in the long run, then either I'm not doing my job right or you'll never see it.

I guess with the multiple(and repetive) articles we had tuesday I got my dates mixed up(though there was a brief Nokia/Nokia X article yesterday tied with Samsung).

I guess i will never see it because this has nothing to do with windows phone and everything to do with Microsoft services. That's my only complaint

Well, I disagree. Also, it's Saturday, so perfect time for a discussion on it. Finally, look at the amount of comments. People are interested in discussing it. Not necessarily agreeing with it, but at least debating points. That's the idea behind this.

Damn Daniel I like you more all the time. Maybe why I find myself coming here more often than Engadget these days. Well, that and your great WP app. Keep up the excellent work and quality perspective!

@Daniel, this article is crisp and to the point. The readers of the this website and other blogs should be smart enough to know that to root a phone one needs a PC. If I have any knowledge of emerging markets, most of the target audience very likely doesn't own a PC. How are they going to root the device? Also, buyers of this device are not reading blogs all day long. They are fighting for food most of the day.

WP fans are acting worse than iSheeps, I can't believe it.

Actually, I like this article. It made me remember how my friends become flabbergasted whenever I talk about rooting, types of screens, processors, etc. It also made me confirm that marketing is indeed a huge factor in selling not just smartphones but anything.

Well I would like to believe that this article is centered around a device (although not based on Windows Phone OS), in which Nokia's ultimate goal is to push prospective consumers towards a Windows Phone. But that is just my opinion. What do I know? ..... Sarcasm....

Oh how i wish Zeem. How i wish....Instead we get these articles telling us how good this is for Windows phone lmfao.

Hopefully with March now in store we'll hear less about this crap that most people here likely don't care about and more windows phone 8.1

I want you to call out Daniel & the others for posting too much Xbox and desktop Windows news, please. Don't be selective.

Please do not speak for everyone. I do not give a damn about games, so i just do not click on the link to read the articles about them.

Android 4.4 kitkat not 4.1. you might want to check that.

EDIT: just cheched it's really 4.1 my bad. btw 4.1 is LAGGGG!!!

Thank you!
I don't even have anything to add to this article. It's like you have some sort of telepathy, got into my brain, and took the words right out of there before it could even reach my mouth.

All this does is add more fuel to the "Nokia should have gone android" crowd. The X is such a waste of time, and it doesn't really do much to benefit android or WP customers. They would have been better off just selling the 520, 620, and 720 at a cheaper price in developing markets, since they share similar specs with the X line of phones.

I'll explain their strategy in more detail later and leave it to you if you agree or not. Suffice it to say, it's not as easy as 'just selling' 520, 620, etc. 

Android Central has been ripping apart the Nokia X in articles the last few day's.They even don't get what Nokia is trying to accomplish.

It's about the strategy here, which I heavily alluded to in the title.  

Look, Nokia X will be part of Microsoft in a few weeks. If you don't think that's interesting, then fine, but I'm going to keep writing on the topic where I see fit, despite your protests. Sorry.

That's fine, Daniel...It is your site to do as you see fit and I will still be here daily through the app or site reading it. It's just annoying to want to get away from Google/Android and i don't expect to see much about it on a WINDOWS PHONE site but as you said you'll write where you see fit and that's fine.

Trust me, we could write more on this but we have heard your feedback on this topic, so we did back off of it after Tuesday's news (which was a big story, just saying).

So it's not falling on deaf ears ;)

I'm sure there's a strategy, but just not one that appears to make sense to the majority of consumers and the tech industry. For the cost of developing and maintaining a forked version of android along with new hardware to put it on, they could have just lowered the cost on the older WP models and made up the difference through sales. It seems silly for MS and Nokia to split resources on another mobile OS such as they have. I'm still open to your explanation or anything that can change my opinion.

It's about strategy...the fact they are going to possibly...maybe....potentially....get Nokia X customers to perhaps buy a Lumia at a later date. 

At least that's what we're being told by Pro X.....but as you said this seems like it can do more harm than good, with splitting resources between two different mobile OS.

Nokia is not under Microsoft's control at this point, so they could not have. Also, my bet is MS is fine with this strategy. 

On another topic Daniel, can you throw us a bone regarding a potential surface phone which was rumored to have 3 working prototypes as plan B's just like these Nokia Android devices were. Will we ever see a surface phone? Every WP outside of I guess the 1020-1520( there might be an argument the 1020-1520 may be mid-tier) are really consider low end or mid-tier and a surface phone would truly be a high-end device. Am I going to suffocate waiting for a surface phone???

I'm reaching here, but could any of the future designs be based on any of the previously released prototypes, just not called surface?? Because any of the future phones could be considered pure MS devices since it will be under their umbrella.

This strategy might be a great opportunity to develop Nokia X and WP business specially in huge market of China or any similar markets ... Well, WP market share in China is almost none, so why not ...

I wouldn't go that far but it does seem more likely that Daniel would just write this article for them on AC since it actually use a version of their OS and is less likely to piss off a majority of their members since...you know, it's an android site.

But ehh whatever, at this point i don't even care anymore. It looks like Nokia, Microsoft, Wpcentral and everyone PRo Nokia is trying to shove this BS in our face so may as well deal lol

I never said Daniel wasn't a good writer. He's a charismastic guy and I like the dude but that doesn't discredit the fact that i am sure most of wpcentral doesn't care about this phone and it would be better suited on a place that actually is a fansite for people that actually use the android os and thus likely won't be put off by it. All week long there has been at least one article a day(except maybe one) about this phone.

"All week long there has been at least one article a day(except maybe one) about this phone."

Really, our last article on this was Tuesday (with four on Monday's announcement day). You're making much ado about something you can just easily gloss over.

As Daniel replied, don't read it, by doing so, you won't be wasting any of your time on Android?

Like it or not...this phone...and this strategy....BS or not has an impact on the future of the phone and OS I am typing this on...and assume you may be...so by that very fact this is relevant news and will be for quite some time. I am interested in articles discussing this and I'm sure others are as well.

This whole Nokia X story makes me glad that Elop didn't get to become MS CEO. I had been cheering on the sidelines for him to become the Next CEO of Microsoft based on the fact the he defied all odds and lead Nokia to become the biggest OEM for Window Phone. But considering that he hatched, contrived and planted this Nokia X phone to upstage the steadily growing market share of our beloved Windows Phone makes me so sad. Now some of us cannot but to bury our heads in the sand in front of our vociferous Windows hating Android fanboys who had been predicting that Nokia can get back their mojo only when they start producing Android phones.

Nope, nobody likes the phone on Android Central because they think Nokia's strategy is:
Build a low end phone with unoptimised software (AOSP 4.1)
Make it look and feel like WP
Replace Google services w/ MS services
Let the customer find out how shitty it runs and blame it on Android
Tell the customer he/she can switch to the more optimised WP OS, and show the Lumia line with not so expensive entry models (same OEM, same feel, better optimisation)
Et voilà! A new WP user with a strong apprehension for Android.

But I think the biggest part of people who are going to buy this device don't give a tiny shit about what OS runs on their phones, just like people who buy feature phones. Heck, a lot of smartphone users don't even know what OS their smartphone runs...

Posted via the WPC App for Android!

Agree or not with the strategy, but please at least make an effort to understand why some WP fans do find this news relevant and interesting.

Many of us do care about this phone. Hell, even you do, that's why you're railing so hard against it. Anything that affects WP's future, for the better or the worse, deserves to be on this site. Period

Nokia should kill this X family , users will buy these phones , resulting in decline in windows phone sales , most of my android friends are happy , they will buy this considering lumia 520 , the most successful phone is in the same price tag.

That's great. Daniel, does these figures include browsing WPC through your official app as I always prefer the app.

Seriously, Nokia & Android? As much as I like some Android features, Nokia with Android is totally unacceptable. Android has no class, which Nokia is famous for.

It was going to happen, if I was to get I would root it the first day or wait for someone to make a ROM for it and flash it if I could I would interop my 920 or full unlock it

Honestly, who care if you root a WP to put android on it? If you buy a WP, Microsoft still gets the proceeds from the initial purchase and it will reflect a growth in WP due the sale. Simple logic; whatever you do with your device after purchase is your business.

I disagree to people in 3rd world countries don't have the leisure and time to do any of the rooting and visiting tech sites. Actually, we don't have the time, they do. I am from Pakistan, and when I was there, I was "in" with everything. Now, I just try to keep up.
try searching for cyber hackers and cyber army, you will see which countries pop up... India, Pakistan, Afghanistan, etc.

What a piece of crap. If they wanted to make an android phone, even if it was forked, they could've at least put 4.3 or 4.4...

4.4 is very well optimized for low hardware , so it's their strategy to give some lag , crap to users so they will finally think of getting windows phone , since they will think android sucks by using X phones :p

Frankly speaking....this is my 7th Lumia Phone....starting from Lumia 800, 900, 510, 520, 720, 920 and now 1520.....trust me....i desperately await WP8.1.

Wow you are rich XD. Lumia 920 was my first windows phone , I am waiting for something new later in June , indeed everyone here is waiting for wp8.1 update , this update is filling all the gaps and holes that are present in windows phone. I hope developers will be more interested in building apps for our platform , I ditched iphone 4 and s3 ;)

Lol...if u say so...
However, i am counting on features like "Action Centre"....."notification centre"..."bbm"....and a "file explorer"(not confirmed by SDK yet.
I believe if these come to WP line up from 520 to 820.....a normal user doesnt care about hardware-de-supremo like iphone/1520/Note 3....and u already know wot disaster S5 is.
U truly said, this just wont fill gaps but also will compete with samsung duos and grand crowd.
Surely WP has a logarithmic curve ahead, Considering Nokia X keeps a low profile(Which is wot Rubino mentioned about Micro-kia's strategy).
Wot features u betting on Himanshu??

i need slow motion video recording :-p , bbm and facebook messenger are great to have but i hardly social network , file explorer is good for those who loves copying data on phone from here to there for instance copying a image to new album , managing songs/videos on phone, ah notification Centre , quick toggles are must , voice assistant is good , but i know i wont be using it , i never use siri on my ipad , she is useless 90% , does not accept my Indian accent , dumb siri :-p

nokia X is going to be good for nokia , many users will buy it since NOKIA itself is a big name here in India , people here trust nokia dude to after service , robust product , most probably people will root it to access play store or to add/install custom rooms(nightly build , etc ) nokia said that they wont be focusing on X family , they still have lumia as main focus for mobile strategy :) , they want users to try out X if they get bored with X , they can switch to lumia

They might update it to 4.4, Nokia is good w/ updates and supporting their products except some (Lumia 810)

Correctly said. Most people just look for a phone to run the apps and that's the end of it. Only some of them are into this geeky stuff....

Nokia x defense force assemble! Tell us again how this wonderful strategy, based on services that work mostly in the US is going to bring over all those users in emerging markets to WP. Go on, I dare you!.

They buy the phone. They like the tiles. They get hooked on MS services. They take the bait. They think "I wanna more powerful phone". They love the tiles and MS services, so WP is an obvious choice.

Tada! :)

You point out a very crucial "fail" to the Nokia X platform & device, that I have been pondering since it's announcement. Considering that more Lumia devices are purchased in every other country than here in the U.S., I hear on a consistent basis about the lack of features or services that are offered by Microsoft, either do not work, half-ass work, or just non existent due to the fact they are not located in the U.S.. So in knowing this problem exists on Lumia devices running a Microsoft OS and its current services, really makes no sense when said services will be the backbone of the Nokia X platform and device that is specifically being targeted and sold in emerging markets and some EU countries. I do understand that apps can be side loaded and there is access to other android app stores in different countries, but I wonder how many people that buy this phone will know how to do this so they may access the services they need. If this phone is purchased by more people who are upgrading from a feature phone or just their 1st overall smartphone, makes me think these people won't know how to do this. Im amazed to hear when I ask some of my friends & family "what kind of phone do you have and what OS" (I do this out of curiosity more times than not) The majority of their answers are "galaxy phone", "what is an OS", or "iPhone", but none know which version of IOS. So, their is a lot of truth in the saying "most people dont know what OS they are using," much less which version.

Daniel, thank you for writing this. I've been getting tired of defending this phone and how it could benefit Microsoft.

I bet most of the people against this strategy are people who lives in a developed country. I am from the Philippines which is considered an emerging market and I can totally relate to the Nokia X strategy. We have android phones here who are half the price of the Lumia 520. Having people experience a sort of windows phone MIGHT get them jump to the full Windows experience.

So you mean do not even try? 1st world mentality, you think that Lumia 520 is dirt cheap. There are plenty of cheap android or forked android devices(unbranded) and there also a very healthy used phone market (used iphone 4 still selling well and cheaper than 520).

iphone 4 cheaper than 520 ? damn

Here in brazil iphone 4 cost about twice the price of a 520. (Yes, the used ones)

Also Micah, any person using a microsoft service is a potentially new customer for windows phone.

I have friends that say they wont consider moving to another platform because they now depend on googles services.  Of course they know they can have gmail on a Windows Phone and that any google doc can be used in his windows phone but they think its better to keep with android.

Right now services are more important than the phone OS and they weight a lot in wich phone someone will decide to get.

It would mean MS may sell phones that are supposed to have their services, but which can easily be replaced with their competitors services. Its not a trivial thing. There's more reason MS needs to kill this. Its about mind share. If you buy a phone with MS services and replace it with google services, that's bad for MS. MS might make money from the sales of Nokia x, but they won't gain mind share, and their own OS won't gain market share. I hope MS kills Nokia x.

Curious to see the article expounding on how the Nokia X feeds into Windows Phone. Sure the X line will run MS services, but it is running Android apps - 75% of those available in Google Play. If, when it's time to upgrade, people can't find their apps in the WP store (unless Android apps on WP comes true, please, God, no!), will people be married to the services (which can be moved with minimal hassle to Google) or the apps?

On another note, I'm curious to know your sources on lifestyles of people in the 2/3 world. Are they really not interested in rooting their phones, or is that an assumption? I hear a lot of pundits talking about "sheep herders in Mongolia" (Paul Thurrott), but that seems to be assumed anecdotes based on the current smartphone-using population in established markets. Perhaps people in emerging markets might be interested in their OS, who knows?

I agree ....i think most people in this space could care less about rooting their phones... They are In terested in the features the phone has already and they are not what they can get... Some people don't even have computers..so they won't be interested in rooting

Rooting the X was only done as a PoC. Every geek on XDA wants to root every android device that comes out. That's just what we/they/us do. It was inevitable. Hat said, you were dead on with the notion that it won't change anything. Just like the adage, just because you can...

Daniel, you always have to bring logic to the conversation. You're duh a killjoy. Don't you know that does nothing to spin up the hype? Or the hyper?


Blunt fact about Nokia X being rooted.... Samsung/LG may chuckle now...... But Micro-Kia will have the last laugh at the end of the Q4 when we will see the inching graph. 

However Samsung going for taizen in future may bring whole other dynamics to market.... Again, that depends on how much App support taizen can offer. 

No wonder if Rubino posts 'Nokia X wid custom ROM' or Cyanogenmod team posts 'CM 11.1 ROM'  for nokia x in 7 days. 

Thanx for the update Rubino. 

Oh by the way.... This is my first post here ;) 


And yeah, hopefully I won't be writing  'Nokia X wid custom ROM' or Cyanogenmod team posts 'CM 11.1 ROM' , because then I have veered off course! lol

Yes it can be rooted. Then what? Majority of users, specially if I use my country's demographic state, will be teenagers or just common people that not so literate on hacking/cracking realm. I can say, around 70-80% won't root it.

I agree with the sentiment of the article completely.  The people who root devices are very VERY few and far between.  Heck, I'm a tech nerd, and a developer, and I remember back in the day buying a Nokia N900 for the purpose of "rooting" and installing whatever OS I wanted to on it (KDE was on my radar).  But once I got it, I used it for a couple days, realized that the MAEMO OS works really well just as-is, and never ended up rooting it.   I used it happily for two years.



I agree with you that most people in third world countries have no interest in rooting their laggy Droids. I live in South Africa and only know 1 person familiar with rooting amongst my colleagues, friends & circles. Many are middle class with high end devices and access to data contracts. They get annoyed by the adverts and high data use of Droids yet stay loyal as status governs choices in South Africa. I don't forsee Nokia X users concerned wit rooting as many high end Droid users will buy it as a second device for daily use while keeping the status symbol for public appearances. Now you know why I have a Samsung Ativ S, low cost, high end, data friendly with no lag :)

As for those who are bitching and whining about hearing of the X series (which is actually relevant to WP), are you the same group of idiots who don't want any non-US articles on WP?  

Its end of android and switch to Nokia Lumia
all,company like Samsung Sony also make wp8 because they will bore off making android

This shows that droid should be strictly banned. The governments of respective countries have to take action against this stupid operating system.

That what happens when you dont focus multiple markets. Keeping things only for premium market and providing them and brainwashing them about apple apple apple. Fuck cut that crap.

Sorry Daniel, but I don't think Nokia X is any more relevant than any other WP OEM's Android handsets. I really don't care much about what low cost Android phone HTC, Samsung, or even Nokia might be making. Especially one which won't even be available in my market. I do have interest in the market strategy, like you said, but the fact that yet another Android device has been rooted is inane news for Windows Phone users.

It doesn't take a "techie" to search bing/google on how to root the phone. Or search installing Google Play on the Nokia X. When the news anchors on my local stations are talking about rooting and jail breaking, its no secret. If you can plug your phone into your PC, follow instructions, run an application, you can root your phone. I give it another few weeks and there will be a 2 click installer that will root and flash custom rom. Then you can install the optional google play apk with a whole 2 clicks more. Oh noes! I could care less about the android vs windows phone nonsense as I use both and both are great. Now just waiting for the Nokia XL to be rooted when available :)

Actually the whole Nokia X thing is a big mistake. Based on the same reasoning that Daniel is using here, people who will be using the Nokia X don't have the money or leisure to go for paid services, assuming that Nokia is planning to lure those people to using paid Microsoft services. It won't work, and the Nokia X was simply a waste of time and money.

I believe the services here are your typical Facebook, twitter, instagram, onedrive, Skype.... Those are all free services that you can't find on a dumb phone.

Don't be to over confident about windows phone nokia x is a low end Lumia killer. And windows is only doing good in low end device.

Hi everyone. We are from the 'third world' and we are going to tell you how it is. The level of anticipation for these phone from Android users is scary, they all want it. And rooting is much more common than Daniel assumes. It won't be long before an enterprising techie will offer to root your Nokia X for you at a cost and believe us, people will pay to get their Nokia X rooted if they are promised it will make their phones better. People pay to have mp3 music transferred to their phones because they don't have their own computers. Besides, people here will likely move to a better Android phone after a Nokia X because it will soon have the reputation of being 'half-Android'. They will be told that if they really want the magical pure Android experience they should get a Galaxy. Sorry, but that's how things work here.

Whatever Nokia made, I wish they had made a high end device, along with these low end ones. It is good that Nokia is aiming at the emerging markets, but companies like Samsung, Sony, Karbonn and Micromaxx are already dominating here(talking especially of India). Now, Nokia is entering the race. I think the phones have quite less features...