Thom Gruhler announced as Corporate Vice President of Windows Phone Marketing

Thom GruhlerMicrosoft announced today in a press release that they've appointed Thom Gruhler as Corporate Vice President of Windows Phone. Gruhler, who moves over from the McCann Worldgroup where he served as global managing partner of Telecom & Technology, will bring both knowledge and experience to the platform to further develop relations.

At Microsoft, Gruhler will lead advertising, marketing and communications activities for the Windows Phone Division. He will also work closely with product engineering teams and telecommunications partners.

I"m excited to be joining an outstanding team at Windows Phone that has built an amazing product, which is starting to turn heads in a very competitive market. When you put a Windows Phone into someone's hands they love it, which is the ideal place to start as a marketer. I'm looking forward to working with the team to build consumer awareness and excitement for Windows Phone products and the overall brand"

Gruhler led a team of agencies that were responsible for the iconic "Can you hear me now?" Verizon marketing campaign that resulted in positive growth for the carrier.

We look forward to see what Gruhler can bring to the platform, for both consumers and the Windows Phone team.

Source: Microsoft


Reader comments

Thom Gruhler announced as Corporate Vice President of Windows Phone Marketing


MS have had a long overdue shake up in the marketing department. Looking forward to seeing a fresh perspective.

This is probably a new position. MS knows WP is half-baked. The big push will come with WP8 when the phone will be good for both consumers and business people. Right now it's consumer focused. They've admitted as much.

Microsoft need some serious marketing makeover. I hope he can help, Nokia is doing a great job in Europe but Microsoft needs to step it up.

Maybe there will be a big push to give carriers with one or 2 devices more devices to chose from...
WTF verizon, I am talking about you.....

Definitely glad to see some new blood in there.  I think even modest advertising would be better than what's currently going on.  Nokia has really been pushing, but they can't do it all.

In the States, Microsoft, all the manufacturers, and T-Mo should get together for a single coordinated effort involving at least two phones for each demographic. (I chose T-Mo because in my market that is the carrier doing the most WP marketing.)

The resulting sales and marketing collaboration is small enough that all parties involved could afford the seeding. Once in motion, market forces drag the other carriers kicking and screaming to the party.

Sure, easy for me to say this is what it'll take. But look at Europe. Their carriers are putting ours to shame. Ours are simply in the way.

I just hope Microsoft doesn't put the handcuffs on him and let him do his thing. I think it's a good move. How can it not be anything but positive considering?

WP8 is what Microsoft will be pushing all the way. WP7 was a test and us WP7 owners were test subjects :P

Hope this guy can sell some phones.  I've had mine for a year and a half and still don't know ANYONE ELSE who has one.  It's a shame because it's the best phone out there.

Im sure Microsoft is giving Nokia money to advertise the Lumia line. In a way that would be Microsoft advertising through Nokia