Microsoft announced today in a press release that they've appointed Thom Gruhler as Corporate Vice President of Windows Phone. Gruhler, who moves over from the McCann Worldgroup where he served as global managing partner of Telecom & Technology, will bring both knowledge and experience to the platform to further develop relations.
At Microsoft, Gruhler will lead advertising, marketing and communications activities for the Windows Phone Division. He will also work closely with product engineering teams and telecommunications partners.
I"m excited to be joining an outstanding team at Windows Phone that has built an amazing product, which is starting to turn heads in a very competitive market. When you put a Windows Phone into someone's hands they love it, which is the ideal place to start as a marketer. I'm looking forward to working with the team to build consumer awareness and excitement for Windows Phone products and the overall brand"
Gruhler led a team of agencies that were responsible for the iconic "Can you hear me now?" Verizon marketing campaign that resulted in positive growth for the carrier.
We look forward to see what Gruhler can bring to the platform, for both consumers and the Windows Phone team.