Windows Phone 8.1 now on nearly 12 percent of Windows Phones

It's hard to believe it's nearly August. As another month goes by I'll take a look at the Windows Phone landscape thanks to data from cross-promotion network AdDuplex. Every month AdDuplex CEO Alan Mendelevich ( @ailon) gathers data that gives us insight into the Windows Phone ecosystem around the globe. During the month of July, we're looking at an even bigger jump in the percentage of handsets running Windows Phone 8.1. Read on for more details.

11.9 percent of Windows Phones have Windows Phone 8.1

Last month, only 7.7 percent of Windows Phone handsets were running the latest version of the operating system. We're now looking at nearly 12 percent of devices running Windows Phone 8.1 during the month of July. That's a nice jump seeing as how the Lumia Cyan update has just recently started rolling out to handsets and isn't available to everyone just yet. Marketshare of Windows Phone 8 dropped to 70.4 percent, most likely because of the new operating system.

King of the World – Lumia 520

No surprise here. The least expensive Windows Phone, the Lumia 520, is still the most popular. It holds onto the top spot around the globe with 30.9 percent share. It'll be interesting to see if the newly announced Lumia 530 can live up to potential and someday dethrone the Lumia 520 as the most popular Windows Phone.

Speaking of new handsets, how are the Lumia 630, Lumia 635 and Lumia 930 doing? They haven't been out long, but they're starting the slow process of steadily moving up in share. The Lumia 630 moved up to take the number thirteen slot while the Lumia 635 is at twenty-seven, and the Lumia 930 is in thirty-first place.

Nokia / Microsoft still top OEM

It feels like just last year we were waiting for Nokia to cross the 90 percent threshold for OEM share. Now they're nearly at 95 percent. That's insane, and hopefully we'll see a little more variety in the worldwide manufacturer picture for Windows Phone once these other OEMs get up and running.

Top Windows Phones around the globe

Here are the top three Windows Phones for a handful of countries around the globe. You'll want to note the dominance of entry-level models for nearly every single country

United States

  • Lumia 521 – 30.6 percent
  • Lumia 520 – 18.6 percent
  • Lumia 920 – 8.4 percent


  • Lumia 520 – 33.9 percent
  • Lumia 720 – 23.2 percent
  • Lumia 620 – 15.2 percent


  • Lumia 520 – 27.6 percent
  • Lumia 625 – 14.6 percent
  • Lumia 800 – 14.6 percent


  • Lumia 520 – 39.6 percent
  • Lumia 625 – 15.2 percent
  • Lumia 925 – 5.9 percent


  • Lumia 520 – 36.4 percent
  • Lumia 720 – 11.4 percent
  • Lumia 625 – 8.8 percent


  • Lumia 520 – 17.2 percent
  • Lumia 920 – 13.4 percent
  • Lumia 925 – 10.4 percent

United Kingdom

  • Lumia 520 – 37.7 percent
  • Lumia 525 – 11.2 percent
  • Lumia 920 – 7.6 percent

New unreleased devices

AdDuplex is a great source for finding devices that haven't been announced yet. Here are three new phones:

  • LG D635: Mid-range phone with 5-inch 720p display
  • HTC HTC6995LVW: Likely HTC One variant with Windows phone 8.1. Has 5-inch 1080p display. This is an exclusive Verizon model number.
  • Nokia RM-1038/RM-1039: 4-inch phone with 720p display. Has been seen on AT&T in the United States. Could be the Lumia 720 successor.


The data above was collected from 4451 Windows Phone apps running the AdDuplex SDK v2. The raw data analyzed was collected over the day of July 24th, 2014.

For more info on AdDuplex, visit their website.

Via: AdDuplex

Sam Sabri