The Amazing Nokia Lift: the Russian approach to Windows Phone marketing

What do you get when you pack a lift full of Russians, paid for by the Nokia Lumia marketing budget? Well, it's fairly difficult to describe so we'll let the three videos do the explaining of some superb marketing stunts.

The first video shows unsuspected members of the public in the "Amazing Nokia Lift" when a horde of what appears to be police officers charge into the small space and stare that person down. Once they've completely freaked out, the headwear is removed and a superbly executed version of "I Will Survive" is performed. 

Next up, we've got the Amazing Nokia Lift - Girls (pretty self-explanatory):

Not to mention the Amazing Nokia Lift - Angry Birds, which is a rampaging onslaught of character costumes being flung at the lift as it halts at each floor:

What's amazing about Nokia is how diverse their campaigns are. From 4D projection music events all the way to blowing away the competition with Lumia handsets, there seems to be no limit to the imagination of those involved. In the end we all now know that Russians win, at basically everything.

Sources: Youtube (Police, Girls, Angry birds); thanks everyone who tipped us!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • I have no idea what that had to do with the Lumia, but suddenly I feel like riding russian elevators all day long.
  • Oh man, one day soon, I'll visit Russia, and when I'll come back, my mother will ask me, what were you doing there? oh nothin', just spending time in elevators 24/7. That video with girls is seriously wicked :)
  • For sure... I would love to do some dancing with the Russian hotties. ;-)
  • The hot girls makes elevator ride very pleasant.
  • Nice! :)
    Русские жгут! )
  • LOOL the police video was HILARIOUS!!!
  • Great, loved all 3 videos.....a good laugh!!
  • Those were fun. Nokia has some pretty amazing marketing minds at their disposal.
  • Hilarious vids! But man I'd love to be one of the lucky guys in the elevator with the girls.
  • Can't stop laughing
  • Lol.  These are great!
  • these are the kind of ads that get stuck in your brain for a real long time.. A very good move by Nokia making such funny and somewhat weird ads:-)
  • Angrybirds one I loved
  • Lol this is funny they can't do stuff like this in America someone would get shot r sued lol
  • i know, they can get away with these stuff in russia/ukraine, just like the tv show "funny and naked" 
  • I can't say which I liked better. All were equally silly and equally good. Funny stuff.
  • Alot of things have been said of the Russians. Stupid is not one of them.