Is Nokia's "Blown away by Lumia" marketing campaign in India unethical? Samsung thinks so.

Nokia has been aggressively marketing their Lumia family of Windows Phones on a massive global scale, with events sporting 4D projections, augmented reality experiences, and live music performances the manufacturer appears to have extraordinarily deep pockets for the marketing budget, something that Microsoft needs from an OEM with its new mobile platform. 

As well as Nokia we've seen Microsoft pushing hard with carriers and the famous Smoked by Windows Phone campaign. Following on from this successful array of stunts, Nokia has kicked off "Blown away by Lumia" in India, which hasn't gone down too well with Samsung, who is backing the Galaxy family of devices. The Finnish manufacturer also took to the streets in the UK with the "Lumia Challenge", sharing the same concept.

Back to the "Blown Away by Lumia" campaign in India, check out the following video, which is one of many adverts Nokia has where competitor handsets are literally 'blown away' by Lumia Windows Phones.

As with the Smoked by Windows Phone challenges, contestants have to try and best the Windows Phone (a Lumia handset in this case) with general smartphone tasks, such as taking a photo and uploading it to Facebook. Which ever device completes the task first wins. Should the contestant lose, they have to hold up a sign that reads: 'My phone just got blown away by the Nokia Lumia'.

Nokia explains the challenges were validated by Nielsen, with Nokia India Director of Marketing, Viral Oza, commenting the following on the accusations of unethical campaigning:

"The Lumia 800 emerged as a clear winner by winning 94% of the total 104 challenges timed by Nielsen. This challenge has not been created to target competition but to highlight the social media capabilities of the device."

Samsung, however, shares a different view and an Indian spokesperson stated that the campaign is "clearly unethical". The complaint is based on the view that the video clips Nokia has uploaded mostly target the Korean manufacturer's popular devices. It's a fierce battle between the two handset makers in India so it'll be interesting to see how this plays off in the future, especially with Samsung's Windows Phone lineup.

What do you guys think of Samsung's claims?

Source: India Times

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.