Nokia and Nicki Minaj take over Times Square for Lumia 900 launch [Official Video]
Friday night we gave you a sneak peak of Nokia's launch party for the Lumia 900 that took place in New York City's Times Square. Surrounded by thousands of tourists and New Yorkers alike, Nicki Minaj took the stage to perform numerous songs in support of her new album, Pink Friday: Roman Reloaded.
In addition to the show, a remix of her popular single "Starships" debuted along with a full-production video shot by Nokia to coincide with the AT&T Lumia 900's official introduction to the world.
If one thing can be said of Nokia it's they know how to go big for a launch party (see London and the Lumia 800). For some reason, we can't imagine HTC, Samsung or LG ever throwing such a massive media event and for that we're excited to see Nokia championing Windows Phone (as opposed to Android).
While it remains to be see if the Lumia 900 will be the hit that it is expected to be, it certainly seems to be off to a very good start.
Source: Nokia (YouTube)
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
To contrast that, here is a nice article from a non-tech writer about Friday's event. http://www.hollywoodnews.com/2012/04/07/nicki-minaj-performs-in-times-sq...
LOL as much as i hate that song too, really hate it, every artiste have at least one or two songs no one likes but she is kinda awesome and nokia picked the best person in my opinion at least.
Remember toy factories get our kids interested so we have to buy toys, NOKIA officially has all the females in America thanks to her so we has husbands or soon to be or whatever we are will have to buy them what?... yep a windows phone now supported and officially backed by Niki Minaj...
And yeah, I agree with those who said Deadmau5 should've been there; the London event was awesome, and that would've been just as awesome to have him there in NYC. Oh well, maybe later on...
One funny thing I noticed; at about 3:30 in the video, in the song it sounds like they're saying "I'm higher than a motherf***er." LOL And they kinda blurred it out so as not to be too obvious about it. Did anyone else notice that?
With that said....I agreed that we need to put personal taste aside. Advertising is about marketing to the mass...& Nicki is quite popular in the U.S.