Nokia and Nicki Minaj take over Times Square for Lumia 900 launch [Official Video]

Friday night we gave you a sneak peak of Nokia's launch party for the Lumia 900 that took place in New York City's Times Square. Surrounded by thousands of tourists and New Yorkers alike, Nicki Minaj took the stage to perform numerous songs in support of her new album, Pink Friday: Roman Reloaded.

In addition to the show, a remix of her popular single "Starships" debuted along with a full-production video shot by Nokia to coincide with the AT&T Lumia 900's official introduction to the world.

If one thing can be said of Nokia it's they know how to go big for a launch party (see London and the Lumia 800). For some reason, we can't imagine HTC, Samsung or LG ever throwing such a massive media event and for that we're excited to see Nokia championing Windows Phone (as opposed to Android).

While it remains to be see if the Lumia 900 will be the hit that it is expected to be, it certainly seems to be off to a very good start.

Source: Nokia (YouTube)

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.