Apple apologises for disappointing Maps app, recommends Bing and Nokia

Staff at Hackney Wick Station in east London have a dig

Apple's CEO Tim Cook has issued an open letter to customers on the company's official website ( The letter addresses iOS 6 Maps, which replaced the Google-powered solution with an in-house developed service from Apple. The mapping service has subsequently been under scrutiny and the subject of controversy due to the quality and accuracy of presented data.

What's interesting to note from the letter is Cook recommending customers make full use of competitor services, including Bing and Nokia. 

"While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."

He does note that iOS Maps will improve over time, and customers can lend a helping hand by submitting corrections using built-in tools available within the app. Both Bing and Nokia Maps make use of data supplied by the latter, providing an accurate and rich user experience through Nokia acquired NAVTEQ. Other services can be configured through official apps and via the web.

Much like the "antennagate", the iOS 6 Maps situation demanded the CEO to intervene with an apology in attempt to limit any possible damage - and this generally only occurs when Apple knows there's an issue. Our sister website ran a poll after consumers got their mucky paws on the iPhone 5, which revealed 50% reporting to have a positive outlook on Apple Maps. 

Either way it's surprising to see Apple recommend competitor products, especially in such a competitive market. Let us know of your thoughts of Apple's response to the situation.

Source: Apple, via: iMore

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.