AT&T and Windows Phone troll Deadspin with 'Hello' advertisement

The clip that went viral within AT&T's latest 4G LTE advert showing off the Lumia 920 has caused quite a stir over at Deadspin, a sports website which publishes commentaries, recaps, as well as sports-related anecdotes, rumors and YouTube videos.

Deadspin published an article that was believed to be genuine at the time of a running back performing a flip over a defender and running into the endzone on a practice field. The site noted they weren't entirely sure of its legitimacy, as well as not being able to find out any more information on the clip itself.

Now, we know the clip they believed to be actual reality is in fact an AT&T commercial - and now so does Deadspin. AT&T aired the commercial during NCAA and NFL games, and Poynter's Kelly McBride contacted Deadspin Editor Tommy Craggs if they were aware of the video being part of an advertisement. The answer received was full of genuine surprise.

Barry Petchesky, who wrote the original post, had the following to add:

"I did raise the possibility in our brief write-up, but it seemed unlikely since the video had been on YouTube for three weeks before their marketing team started spreading the word. I’ll be sure to take every opportunity to bash AT&T products in the future, though."

AT&T: 1, Deadspin: 0. Find the AT&T advertisement below to refresh the ol' memory.

Source: Poynter

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Lolzie. I'm confused.
  • As am I.
  • Hello
  • Dafuq just happened? :-)
  • Gawker's sites are garbage. Good job Nokia
  • Deadspin is a shining light in Gawkers Line-up.  I laugh so hard at their fratboy humor... Love it.
  • What hast tho written?  Is this some new form of trickery?  English words, but makest no sense what so ever!
  • AT&T advert contains clip of said sports "trick". Deadspin published said clip believing it to be real. AT&T advert was broadcasted and the site was informed they were 'played'. Questions? :-)
  • Ye hast graced us kind sir with the distinction of thine added proper sentence structure.  Apologies if I have offended with words.  Prithee henceforth thou shalt continue in this prose, in place of previous wrought.
  • Stop, for God's sake, no more.
  • LMAO. Too funny.
    The humor that thou spoutest Sir does makest me crack up.
  • Hello!!! Can't view video on WP7.5
  • Plays fine on my original focus running 7.5
  • Calling bullshit. Just viewed the video from the browser using a first-gen Focus runing WP7.5
  • No, still NOT playing on Omnia 7. :( :( :(
  • No, still NOT playing on Omnia 7... :(
  • Oopsss...
  • Hahahaha, funny stuff. Use every opportunity to bash ATT from now on lol. Sore much? :)
  • Plays to a site's/persons' credibility of researching a resource before publishing. 'I saw it on the internet, so it must be real'. Poor reporting, and leads to how much you trust a person/site/news agency. We all get fooled from time to time; but the trust is broken, hurts the reporting, they lose credibility... The site/writer should be mad at his or herself, not ATT. They teach that the first course in journalism...
  • The internet happened.
  • Bonjour??!!! XD
  •   OCTOBER 30, 2012 7:24 A.M. caleb23 wrote: Morningstar today about Nokia:
    Share price assumption at this moment: 2.40 euro (Nokia share is in Helsinki right now 2.06 euro, in New York 2.56 dollar)
    Best scenario (if WP8 phones go well): the stock price will go to about 7.70 euro per share)
    Worst scenario: no bankruptcy, because Nokia would be sold in parts before that.
    Estimated price for this: intellectual properties over 1 euro per share;
    other business parts (smartphones, featurephones, NSN) at least over 1.50 euro per share.
    And NAVTEQ´s price not included (Nokia bought NAVTEQ with about 7 billion euro). All in all even in this case, Nokia share price would be at least over 2.5 euro. Pretty much like my thoughts and analysis.