British phone maker Wileyfox gearing up to launch a Windows phone later this year

British phone maker Wileyfox, known thus far for its lineup of Android phones, is working on a Windows phone. In a low-key announcement reported by UK outlet Mobile News (via All About Windows Phone), Wileyfox confirmed last month that it is hoping to launch the phone in August.

The mobile maker isn't exactly aiming for the consumer segment with this new device, however. Like the HP Elite x3, Wileyfox is squarely targeting the B2B market, only with one big differentiator on its side: price. From Wileyfox VP of sales Andy Lee:

"Increasingly people are screaming for costs to come down and want a good affordable device. If businesses are going to buy thousands of devices to kit out their work force, they need a good price point. That's where we're going to hit it out.Most firms can't afford to spend £500 per device. But with us they can be assured quality and the right features.For example, courier companies can use it to scan products and save money which is of course what they want. That is the benefit of Windows and how it's adaptable for B2B."

Wileyfox's previous efforts have been centered around low-cost Android smartphones, notably powered by Cyanogen OS. The firm has enjoyed some success thus far, so it will definitely be interesting to see what it has up its sleeve with Windows 10 Mobile.

Wileyfox says its first Windows phone will hit the UK first, before heading to other European territories. A range of accessories developed in-house are in the works as well.

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl