AT&T business plan:
Step 1: Engage in a dizzying flurry of splits, mergers, and acquisitions that are complicated enough to spin even Stephen Colbert's head around.
Step 2: Report your earnings around the same time that your new pet, Cingular, reports theirs (and leave out those pesky BellSouth numbers).
Step 3: Watch stock price jump.
Step 4: Goto Step 1.
....that's my guess, anyway.
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