What you need to know
- Microsoft is making use of its TikTok presence.
- It released a music video about Microsoft Teams, featuring a person dancing around in a Clippy mascot outfit.
- It's supremely bizarre and no words can encapsulate it, so you really should do yourself a favor and go watch the video.
Microsoft has taken to TikTok to sell you on why Teams is the communications platform for you. Because in the event your place of work couldn't compel you to get on Teams, maybe a wacky video will. Trust Microsoft: Teams is all kinds of fun, and a human trapped in a Clippy mascot outfit is the proof.
To give you a taste of what you're in store for: Prepare your ears for a smooth beat and a lyricist spitting bars such as, "you're looking so business casual tonight, I want to send you a meme or a gif and a message all from one convenient location."
Truly, this kicks the life out of the Microsoft Teams Instagram, which is so much more tame and hinged.
This TikTok upload is the logical progression of meme culture intersecting with brand "self awareness" (if we want to call it that) and the natural resurgence of Clippy, otherwise known as Microsoft's one true mascot, even if the company won't always acknowledge his status. He's done being just a wallpaper and a faint reminder of a bygone era. He's back with a vengeance, having eaten some poor dancer so that Microsoft may have its jollies. And you know what? Maybe this is what we deserve. We kept encouraging Microsoft, and now, we reap what we sow.
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Robert Carnevale is the News Editor for Windows Central. He's a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author of Cold War 2395. Have a useful tip? Send it to email@example.com.