Former Apple director rejoins Intel to make 'groundbreaking' chips

Macbook Air M1
Macbook Air M1 (Image credit: iMore)

What you need to know

  • Jeff Wilcox is now an Intel Fellow at the Design Engineering Group covering client SoC architecture.
  • Wilcox oversaw Apple's transition to its own Silicon, including the company's M1 chips, as a director of Mac system architecture.
  • From October 2010-November 2013, Wilcox worked at Intel as a principal engineer.

Wilcox has over 25 years in the industry, including an eight-year stint at Apple in which he oversaw the transition to the company's own Silicon. Apple's M1 chips have made waves in the computer industry due to their high performance and efficiency. When discussing Arm processors from other companies, it is generally assumed that they will fall short of Apple's offering. Qualcomm acquired Nuvia to be able to compete with Apple.

"It has been an incredible ride and I could not be prouder of all we accomplished during my time there, culminating in the Apple SIlicon transition with the M1, M1 Pro and M1 Max SOCs and systems," said Wilcox when announcing his departure from Apple.

"I'm pleased to share that I have started a new position as Intel Fellow, Design Engineering Group CTO, Client SoC Architecture at Intel Corporation," said Wilcox about his new role at Intel. "I could not be more thrilled to be back working with the amazing teams there to help create groundbreaking SOCs. Great things are ahead!"

The move marks a return to Intel for Wilcox, who worked at the company as a principal engineer from October 2010-November 2013. He also previously worked at NVIDIA as a principal architect and Magnum as a principal engineer.

Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.