Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

Microsoft Store drops $99 company registration fee for companies
By Sean Endicott published
Apps Microsoft has removed the $99 registration fee for companies joining the Microsoft Store, matching last year’s change for individual developers.

Why a dedicated password manager may be safer than using Edge
By Sean Endicott published
Browsing Edge is the only Chromium browser that loads all saved passwords in plaintext on startup. If that worries you, a dedicated password manager offers stronger protection.

New Telegram client brings modern messaging features back to Windows Phone
By Sean Endicott published
Windows Phone A new Telegram client for Windows Phone uses clever tricks to work around the unsupported platform's lack of push notification support.

Surface fans say the brand is broken
By Sean Endicott published
Surface Surface fans across multiple Reddit communities say the brand has lost its identity, pointing to rising prices, a lack of innovation, and a stripped‑down lineup.

Microsoft Teams will now warn you when external callers look like brand impersonators
By Sean Endicott published
Apps Microsoft Teams will soon warn you about brand impersonators who call you.

Microsoft Edge is simplifying the browser but leaving Copilot right where it is
By Sean Endicott published
Apps Microsoft says removing Sidebar will simplify Edge, yet Copilot is not part of the discussion.

N‑Studio hits the Microsoft Store with a capable free screen recorder and a paid pro editor upgrade
By Sean Endicott published
Apps N‑Studio is now available through the Microsoft Store with a free Starter tier and a paid Professional upgrade.

VS Code update added Copilot as a co‑author by default even with AI disabled
By Sean Endicott published
AI VS Code shipped a change that added “Co‑authored‑by: Copilot” to Git commits by default, even when Copilot had not generated code and AI features were turned off.

Defeat Microsoft 365 auto-renew and lock in these discounts
By Sean Endicott last updated
Deal Auto renew is the most expensive way to pay for Microsoft 365. You can stack up to five years of discounted codes and lock in today’s pricing.

Microsoft brings the receipts as Windows 11’s revamp continues
By Sean Endicott published
Windows 11 Microsoft is highlighting recent Windows 11 changes to show progress and rebuild trust, leaning on Insider feedback as it prepares bigger updates.

A deleted Microsoft document raised new questions about Steam performance
By Sean Endicott published
Gaming A short-lived Microsoft support page set 32GB of RAM as the worry-free level for gaming, yet Steam’s hardware data shows the majority of players fall below that mark.

“Gaming compatibility on Snapdragon X has come such a long way”: What 200 tested games tell us about Surface Pro 11
By Sean Endicott published
Surface A YouTuber spent 15 months testing 200 games on the Surface Pro 11, showing how much Windows on Arm gaming has improved and where Snapdragon X still needs work.

Windows Wrap: Windows K2, Xbox Mode, and Windows Phone mods breathe new life into Windows 11
By Sean Endicott published
Windows Windows 11 had a lively week with Windows K2 improvements, Xbox Mode rollout, OG Xbox mods, and a surprising revival of Windows Phone on Android.

Microsoft is spending big. The question is why
By Sean Endicott published
Microsoft Microsoft beat expectations again, but investors want proof that rising AI spending will deliver real profit down the road.

Logitech MX Vertical ergonomic mouse slashed by $45
By Sean Endicott published
Deals Years of daily use have made this my go to ergonomic mouse.

Logitech BRIO 4K webcam with Windows Hello drops to $149.99
By Sean Endicott published
Deals The Logitech BRIO 4K is on sale for $149.99, offering 4K video and Windows Hello support in a webcam that continues to hold up in 2026.

Why Microsoft should license the Surface Studio design to another OEM
By Sean Endicott published
Surface Microsoft may be done building ambitious Surface hardware, but its best designs don’t have to stay buried.

PowerToys update adds two new utilities that streamline common Windows tasks
By Sean Endicott published
Apps PowerToys v0.99.0 adds Grab And Move and Power Display, improving window control and monitor management while delivering a long list of fixes throughout the app.

Microsoft 365 and Outlook outage confirmed by Microsoft
By Sean Endicott last updated
Apps Microsoft 365 and Outlook are down this morning. Microsoft has confirmed the outage and is posting updates as reports spike across key services.

Logitech’s new G512 X keyboard lets you mix analog and mechanical switches
By Sean Endicott published
Gaming Logitech’s new G512 X keyboard supports both analog and mechanical switches with TMR sensors, Dual Swap, SAPP dual‑actuation, and rapid trigger.

OpenAI ends Microsoft exclusivity days after a leaked memo criticised the partnership
By Sean Endicott published
AI OpenAI ended Microsoft’s exclusivity in a new partnership update just days after a leaked memo revealed internal frustration with the deal.

Windows Wrap: Windows 11 reboot shows Microsoft listening again
By Sean Endicott published
Windows After months of frustration, this week’s Windows 11 news hints at a shift: Microsoft is rethinking its approach while the community keeps shaping the OS from the outside.

Windows 11 adds new controls to skip updates and avoid forced restarts
By Sean Endicott published
Windows 11 Windows 11 is adding new update controls, including skipping updates during setup, longer pause options, clearer restart choices, and fewer monthly reboots.
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