Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

Why is Windows 11 losing market share to Windows 10?
By Sean Endicott published
Windows Windows 11 just lost 5% market share in two months despite Windows 10 losing support. Is Microsoft’s trust problem finally starting to cost them?

Can custom chips stop Microsoft and OpenAI's AI cash burn?
By Sean Endicott published
AI Microsoft unveils Maia 200, a custom AI chip built to slash token costs as OpenAI faces a staggering $14 billion loss in 2026. Is efficiency enough to save the hype?

Is Bing search actually better when you strip away the AI?
By Sean Endicott published
AI DuckDuckGo has launched a new "No AI" search tool that strips away generated summaries for a cleaner browsing experience.

The $99 price hike hack: Get Microsoft 365 at its old price
By Sean Endicott published
Deal With Microsoft 365 prices creeping up at every retailer, this bundle is a rare chance to lock in the old $99 rate for a full year of Microsoft 365 Family.

Your PC is breaking, but at least we have a new "Windows phone"
By Sean Endicott published
News Microsoft’s January update cycle is actively breaking PCs while a third-party "NexPhone" tries to do what Redmond wouldn't.

Is Windows 11 better than the headlines? Let’s celebrate our favorite features
By Sean Endicott published
Windows From handheld gaming breakthroughs to the power of WSL, the Windows Central team shares why they’re still passionate about the Windows ecosystem.

Microsoft finally admits Windows app development needed help — here’s the new tool to fix it
By Sean Endicott published
Apps Microsoft is making it easier to build for Windows 11 with the WinApp CLI, a tool designed to help cross-platform developers access native APIs and the Microsoft Store.

Secretlab Titan Evo: Finally a reason to spend $684 on a Gengar
By Sean Endicott published
Gaming Secretlab's Titan Evo goes full Pokémaniac with new Pikachu, Gengar, and Eevee designs that prove genwunner nostalgia is still the ultimate sales pitch.

Windows 11 in 2026: The ultimate "unresponsive" experience
By Sean Endicott published
Windows 11 Windows 11 apps are crashing thanks to a cloud-storage bug in the latest patch, proving that even basic file saving is now a gamble.

Windows 11 apps like Notepad and the Xbox Ally Armoury Crate are suddenly broken
By Sean Endicott last updated
Windows 11 Windows 11 is currently a minefield as a 0x803f8001 error blocks core apps. If your PC is refusing to open Notepad, you aren't alone.

Windows 11 backgrounds: No more "Format Not Supported" nonsense
By Sean Endicott published
Windows 11 Stop opening Paint just to fix your wallpaper. Windows 11 Build 26220 finally treats WebP files like real images, letting you set web-saved art as your background instantly.

Save $350 on Surface Laptop 7 — but the clock is ticking
By Sean Endicott last updated
Deal A $350 discount on the Surface Laptop 7 will only last for a limited time.. It's a grat chance to pick up the laptop our Senior Editor called "the clamshell form factor perfected."

Stop pretending you’re watching the Super Bowl — the LG C5 is for gaming
By Sean Endicott published
Deal Forget the halftime show. With 4K/144Hz support and a massive $800 discount at Best Buy, you'll want to game on your the LG C5 during the big game instead.

I raced to my PC to install this new PowerToys update — but its best new feature is one control away from greatness
By Sean Endicott published
Apps Microsoft’s latest PowerToys update overhauled the Command Palette, but the new mouse wrapping feature is a toggle away from being a must-have.

Microsoft is the world’s favorite brand... for phishing scams
By Sean Endicott published
Microsoft Microsoft remains the most impersonated brand in phishing attacks. New data reveals how attackers exploit the tech giant's dominance to steal user credentials.

The GameSir Pocket Taco is a great controller with a weird name
By Sean Endicott published
Gaming GameSir’s new Pocket Taco controller targets retro fans with a clever vertical layout, though its name steals a bit of the spotlight.

Windows 11 emergency updates miss "unusable" Outlook bug
By Sean Endicott published
Apps Windows 11 quality control is sliding as emergency updates fix shutdown errors but leave a major Outlook Classic bug untouched and "unusable."

Clippy’s hidden Office 97 Easter egg proves the meme was alive before memes
By Sean Endicott published
Apps A tech sleuth has uncovered a hidden credits screen in Word 97 that requires a bizarrely specific sequence of toolbar movements and Clippy searches to trigger.

Windows Wrap: Is the Windows 11 hate justified?
By Sean Endicott published
Windows In this week's Windows Wrap, Sean Endicott reflects on the friction between peak PC hardware and Microsoft’s frustrating, AI-obsessed software strategy.

Microsoft abandons Edge’s Collections tool — and your data is collateral damage
By Sean Endicott published
Browsing The clock is ticking for Microsoft Edge Collections. As retirement looms, users face a choice: lose their saved notes or move their data offline.

Your Slack DMs won’t survive the jump to Teams — Microsoft’s tool skips them
By Sean Endicott published
Apps Microsoft is rolling out a native Slack-to-Teams migration tool this month, but it only supports channel data, leaving DMs and workflows in the cold.

This new Windows 11 mod does what Microsoft won't — listen up
By Sean Endicott published
Apps Microsoft is slacking on taskbar productivity. A new Windhawk mod proves that per-app volume control should have supported scrolling on Windows 11 feature years ago.

Would you trust AI to read your contracts?
By Sean Endicott published
AI Docusign’s new AI features summarize complex contracts to speed up signing, but is faster signing a good thing when it comes to contracts?
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