Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

The EV charging app nightmare confirms why Windows Phone would fail spectacularly in 2025
By Sean Endicott published
OPINION Charging an EV in the UK still requires a confusing mix of apps, accounts, and payment systems. After buying a plug-in hybrid, I learned firsthand how fragmented the experience remains in 2025.

Free app: Microsoft’s AI obsession leaves Windows 11’s design to the community
By Sean Endicott published
Windows 11 FluentFlyout delivers the polished media controls Windows 11 still lacks, underscoring Microsoft’s slow pace on basic UI fixes despite recent design efforts.

Windows 11 25H2 is now available to all eligible devices, but you need to opt in to get it
By Sean Endicott published
Windows 11 Windows 11 version 25H2 is now available for all eligible devices, but users must opt in via Windows Update to install it ahead of automatic rollout.

Microsoft put AI over substance and community input in this year's Microsoft Store Awards
By Sean Endicott published
Apps Microsoft’s Store Awards 2025 are heavily focused on AI, ignoring community input and featuring odd choices like naming a 2024 game as the 2025 Game of the Year winner.

Outlook let spam flood my inbox, but Copilot caught it instantly
By Sean Endicott published
Outlook Outlook let obvious spam reach my inbox, but Copilot flagged the same junk instantly from screenshots. It raises the question: why isn’t Microsoft using better AI to clean my inbox?

Windows 11 surges on Steam — but Microsoft can’t escape the shadow of Windows 10
By Sean Endicott published
Gaming Windows 11 keeps climbing on Steam, but nearly a third of gamers still refuse to leave Windows 10, highlighting Microsoft’s ongoing upgrade problem.

Surface & OLED laptops still discounted — act fast
By Sean Endicott last updated
Deals Cyber Monday is over, but three of the biggest laptop deals remain. Save up to 36% on Snapdragon X PCs from Microsoft, HP, and ASUS right now.

You can get a Nintendo Switch for free when you sign up for Verizon internet
By Sean Endicott last updated
Deal Cyber Monday deals are history, but you can still get a free Nintendo Switch, Samsung TV, or monitor when you sign up for Verizon Home Internet.

Still live: This outrageous Alienware Area-51 PC deal essentially gives you a free RTX 5080
By Sean Endicott last updated
Deals Dell’s huge Cyber Monday deal knocks $1,150 off the Alienware Area-51, making its $999 RTX 5080 GPU feel basically free. In this RAM-fried economy, it's actually a bargain.

A perfect storm put the Surface Pro 11 at an unbeatable price
By Adam Hales last updated
Deal The Surface Pro delivers strong everyday performance, a bright OLED display, and long battery life.

Forget Apple; Surface Laptop 7 steals the spotlight
By Sean Endicott last updated
Deal Microsoft's best laptop is now only $899.99, but that deal won't last. Save hundreds on the Surface Laptop 7, a stunning Copilot+ PC with incredible battery life.

Cyber Monday 2025: 80 handpicked PC and gaming deals worth your money
By Daniel Rubino, Ben Wilson last updated
Deals We’ve cut through the noise to bring you early Cyber Monday PC and gaming deals we actually use and trust.

Turn any TV into an Xbox with this $25 Fire TV Stick 4K
By Sean Endicott published
Deals The Fire TV Stick 4K Plus is down to $25 for Cyber Monday, and it’s one of the cheapest ways to stream Xbox Cloud Gaming on any TV in your home.

Microsoft 365 drops to lowest price of 2025 with a free year of NordVPN included
By Sean Endicott last updated
Deal Microsoft 365 just hit its lowest price of 2025, and the bundle now includes a free year of NordVPN.

Xbox Ally flash sale saves you $100 on the gaming handheld
By Sean Endicott last updated
Gaming We've been waiting for the Xbox Ally to go on sale for Cyber Monday, and it finally has. You can get it for $100 off at Best Buy, but there's a timer saying the deal will end soon.

Not all Black Friday deals are fake — here’s how to find the real savings
By Sean Endicott published
Deals Tariffs, AI demand, and retailer tactics are shaping Black Friday pricing. Not all deals are fake. Here’s how to spot genuine savings in 2025.

Don't miss the Quest 3S Black Friday deal: Essential VR for Xbox Cloud Gaming.
By Sean Endicott published
Virtual Reality At $249, the Meta Quest 3S is an incredible Black Friday bargain, offering a premium VR experience and seamless integration with Xbox Cloud Gaming and Windows 11.

I got this standing desk for work… then learned it’s perfect for baby duties too
By Sean Endicott published
Deal A standing desk that transformed my workflow and helped me handle new-dad duties is now on sale.

Windows 11 wall! 500M PCs left behind, 500M more held back by choice
By Sean Endicott published
Windows Windows 10 support has officially ended, yet nearly 1 billion PCs remain on the old OS. Dell explained that hardware requirements are only part of the picture.

PowerToys will finally fix Windows 11’s multi-monitor headache — better brightness controls are on the way
By Sean Endicott published
Apps PowerToys is adding a new tool called PowerDisplay that lets you control brightness and other settings across multiple monitors, fixing a long-standing Windows 11 weakness.

Windows 11 is about to make uninstalling apps much easier
By Sean Endicott published
Windows Microsoft is rolling out a handy uninstall option inside the Store library, giving Windows 11 users a faster way to remove apps without digging into Settings.

This SteamOS gaming handheld hit its lowest price yet for Black Friday — is it a better choice over Windows?
By Sean Endicott last updated
DEAL Lenovo’s Legion Go S just dropped to its lowest price ever in an early Black Friday deal, slashing $200 off the popular SteamOS gaming handheld.

A Windows 11 update tanked FPS for NVIDIA users — a hotfix driver fixes it
By Sean Endicott published
Gaming NVIDIA confirmed Windows 11’s October 2025 Update caused major FPS drops on some GPUs, but a new hotfix driver is already rolling out to restore performance.
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