Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

Set up your Xbox Series X|S before Christmas morning
By Matt Brown last updated
Set up Time Don't let a "Downloading Update" screen ruin the holiday. Follow our guide to pre-configuring your Xbox Series X|S hardware, software, and parental controls.

Samsung reports “no stock” for DDR5 — doubles price for suppliers
By Sean Endicott published
Hardware Samsung reportedly doubled DDR5 contract prices, which will lead to higher costs for consumers shopping for RAM.

The essential Xbox controller is now just $38
By Sean Endicott published
Deal This Xbox Wireless Controller deal drops the gamepad to its best price ever.

Microsoft 365’s UK price hike is the latest blow in a year of rising subscription costs
By Sean Endicott published
Apps Microsoft has reminded UK Microsoft 365 users of an upcoming price increase, leaving just enough time to cancel or explore cheaper alternatives.

AI “slop” isn’t just a meme — Merriam‑Webster made it Word of the Year
By Sean Endicott published
AI “Slop” is Merriam-Webster’s 2025 Word of the Year, reflecting the rise of low-quality AI content on social media and beyond.

Sticker shock hits MSI Claw leak — Ryzen Z2 Extreme power isn’t cheap
By Sean Endicott published
Gaming The MSI Claw A8 with AMD’s Ryzen Z2 Extreme has surfaced on Newegg at a startling price, though you can't buy the gaming handheld just yet.

Copilot forced onto LG TVs — and you can't even delete it
By Sean Endicott published
AI LG TVs are reportedly installing Microsoft Copilot automatically, and users say it can’t be removed.

WhatsApp logs out native users, sparks backlash over web wrapper
By Sean Endicott published
Apps WhatsApp is pushing Windows users toward a new wrapped web app that uses significantly more RAM, raising concerns about performance on lower-end PCs.

Why I still prefer the iPad Air over Microsoft’s Surface Pro
By Sean Endicott published
Deal A big iPad Air discount underscores how Apple still leads in tablet usability, even as Microsoft’s Surface Pro offers stronger productivity features.

AI demand drives DDR5 price spike in Framework DIY laptops
By Sean Endicott published
Laptops Framework’s DIY laptops now cost more due to a 50% jump in DDR5 prices, showing how AI datacenters continue to squeeze consumer RAM supply.

The Microsoft Store can rescue your Windows 11 aesthetic with these themes
By Sean Endicott published
Windows 11 Windows 11 users frustrated with its look now have an easier way to customize it, thanks to a new Themes section in the Microsoft Store.

Teams for Mac: Screen sharing gains security, loses control
By Sean Endicott published
Apps Microsoft Teams on macOS will support native screen sharing for a polished and secure experience, but you won’t be able to give or take control if you opt in.

Xbox Ally X teardown shows why you need a case
By Sean Endicott published
Gaming JerryRigEverything's teardown of the ROG Xbox Ally X highlights its plastic construction, making a protective case like dbrand's discounted Killswitch a must-have.

How to safely buy a used Xbox after Black Friday disappointment
By Sean Endicott published
Xbox Black Friday didn’t deliver Xbox deals, but the second-hand market did. Here’s how to find a reliable used console and avoid the common pitfalls.

Surface Laptop 7 prices changed 5 times today — get it now
By Sean Endicott last updated
Deal A new Surface Laptop 7 deal quietly beats the big holiday sales, and it’s the configuration we’d actually recommend.

Is this webcam perfect even without Windows Hello?
By Sean Endicott published
A strong discount makes the Logitech MX Brio Ultra HD 4K more appealing, but the omission of Windows Hello remains a notable drawback.

Teams will finally add this basic feature Slack had years ago
By Sean Endicott published
Apps Microsoft Teams will soon let users pick whether Enter sends or starts a new line — a simple option Slack already offers.

Copilot can help you get a promotion — but should you let it?
By Sean Endicott published
AI Copilot can streamline your performance review, but over-reliance risks turning AI into a substitute for critical thinking.

Early hands-on: A new Windows app uses your display as a ring light to fix bad lighting
By Sean Endicott published
Apps A screen-based lighting app gives Windows users sharper, more even webcam results, offering controls that go beyond even Apple’s Edge Light feature for macOS.

Trump's sweeping AI executive order bans state-level rules—critics call it "Big Tech subsidy"
By Sean Endicott published
AI President Trump plans an AI executive order to block state-level regulations, prompting warnings from officials who argue the move hands too much power to the federal government.

Windows 11 will restore Agenda view at last, but it’s now a heavier, web-powered substitute
By Sean Endicott published
Windows 11 Windows 11 is finally regaining the Agenda view Microsoft removed, but the replacement is a WebView2 component that doesn't feel native and that uses more resources.

The EV charging app nightmare confirms why Windows Phone would fail spectacularly in 2025
By Sean Endicott published
OPINION Charging an EV in the UK still requires a confusing mix of apps, accounts, and payment systems. After buying a plug-in hybrid, I learned firsthand how fragmented the experience remains in 2025.

Free app: Microsoft’s AI obsession leaves Windows 11’s design to the community
By Sean Endicott published
Windows 11 FluentFlyout delivers the polished media controls Windows 11 still lacks, underscoring Microsoft’s slow pace on basic UI fixes despite recent design efforts.
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