Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

Copilot forced onto LG TVs — and you can't even delete it
By Sean Endicott published
AI LG TVs are reportedly installing Microsoft Copilot automatically, and users say it can’t be removed.

WhatsApp logs out native users, sparks backlash over web wrapper
By Sean Endicott published
Apps WhatsApp is pushing Windows users toward a new wrapped web app that uses significantly more RAM, raising concerns about performance on lower-end PCs.

Why I still prefer the iPad Air over Microsoft’s Surface Pro
By Sean Endicott published
Deal A big iPad Air discount underscores how Apple still leads in tablet usability, even as Microsoft’s Surface Pro offers stronger productivity features.

AI demand drives DDR5 price spike in Framework DIY laptops
By Sean Endicott published
Laptops Framework’s DIY laptops now cost more due to a 50% jump in DDR5 prices, showing how AI datacenters continue to squeeze consumer RAM supply.

The Microsoft Store can rescue your Windows 11 aesthetic with these themes
By Sean Endicott published
Windows 11 Windows 11 users frustrated with its look now have an easier way to customize it, thanks to a new Themes section in the Microsoft Store.

Teams for Mac: Screen sharing gains security, loses control
By Sean Endicott published
Apps Microsoft Teams on macOS will support native screen sharing for a polished and secure experience, but you won’t be able to give or take control if you opt in.

Xbox Ally X teardown shows why you need a case
By Sean Endicott published
Gaming JerryRigEverything's teardown of the ROG Xbox Ally X highlights its plastic construction, making a protective case like dbrand's discounted Killswitch a must-have.

How to safely buy a used Xbox after Black Friday disappointment
By Sean Endicott published
Xbox Black Friday didn’t deliver Xbox deals, but the second-hand market did. Here’s how to find a reliable used console and avoid the common pitfalls.

Surface Laptop 7 prices changed 5 times today — get it now
By Sean Endicott last updated
Deal A new Surface Laptop 7 deal quietly beats the big holiday sales, and it’s the configuration we’d actually recommend.

Is this webcam perfect even without Windows Hello?
By Sean Endicott published
A strong discount makes the Logitech MX Brio Ultra HD 4K more appealing, but the omission of Windows Hello remains a notable drawback.

Teams will finally add this basic feature Slack had years ago
By Sean Endicott published
Apps Microsoft Teams will soon let users pick whether Enter sends or starts a new line — a simple option Slack already offers.

Copilot can help you get a promotion — but should you let it?
By Sean Endicott published
AI Copilot can streamline your performance review, but over-reliance risks turning AI into a substitute for critical thinking.

Early hands-on: A new Windows app uses your display as a ring light to fix bad lighting
By Sean Endicott published
Apps A screen-based lighting app gives Windows users sharper, more even webcam results, offering controls that go beyond even Apple’s Edge Light feature for macOS.

Trump's sweeping AI executive order bans state-level rules—critics call it "Big Tech subsidy"
By Sean Endicott published
AI President Trump plans an AI executive order to block state-level regulations, prompting warnings from officials who argue the move hands too much power to the federal government.

Windows 11 will restore Agenda view at last, but it’s now a heavier, web-powered substitute
By Sean Endicott published
Windows 11 Windows 11 is finally regaining the Agenda view Microsoft removed, but the replacement is a WebView2 component that doesn't feel native and that uses more resources.

The EV charging app nightmare confirms why Windows Phone would fail spectacularly in 2025
By Sean Endicott published
OPINION Charging an EV in the UK still requires a confusing mix of apps, accounts, and payment systems. After buying a plug-in hybrid, I learned firsthand how fragmented the experience remains in 2025.

Free app: Microsoft’s AI obsession leaves Windows 11’s design to the community
By Sean Endicott published
Windows 11 FluentFlyout delivers the polished media controls Windows 11 still lacks, underscoring Microsoft’s slow pace on basic UI fixes despite recent design efforts.

Windows 11 25H2 is now available to all eligible devices, but you need to opt in to get it
By Sean Endicott published
Windows 11 Windows 11 version 25H2 is now available for all eligible devices, but users must opt in via Windows Update to install it ahead of automatic rollout.

Microsoft put AI over substance and community input in this year's Microsoft Store Awards
By Sean Endicott published
Apps Microsoft’s Store Awards 2025 are heavily focused on AI, ignoring community input and featuring odd choices like naming a 2024 game as the 2025 Game of the Year winner.

Outlook let spam flood my inbox, but Copilot caught it instantly
By Sean Endicott published
Outlook Outlook let obvious spam reach my inbox, but Copilot flagged the same junk instantly from screenshots. It raises the question: why isn’t Microsoft using better AI to clean my inbox?

Windows 11 surges on Steam — but Microsoft can’t escape the shadow of Windows 10
By Sean Endicott published
Gaming Windows 11 keeps climbing on Steam, but nearly a third of gamers still refuse to leave Windows 10, highlighting Microsoft’s ongoing upgrade problem.

Surface & OLED laptops still discounted — act fast
By Sean Endicott last updated
Deals Cyber Monday is over, but three of the biggest laptop deals remain. Save up to 36% on Snapdragon X PCs from Microsoft, HP, and ASUS right now.

You can get a Nintendo Switch for free when you sign up for Verizon internet
By Sean Endicott last updated
Deal Cyber Monday deals are history, but you can still get a free Nintendo Switch, Samsung TV, or monitor when you sign up for Verizon Home Internet.

Still live: This outrageous Alienware Area-51 PC deal essentially gives you a free RTX 5080
By Sean Endicott last updated
Deals Dell’s huge Cyber Monday deal knocks $1,150 off the Alienware Area-51, making its $999 RTX 5080 GPU feel basically free. In this RAM-fried economy, it's actually a bargain.
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