Microsoft Surface will appear prominently in front of football fans, and I don't mean "American football." Manchester United and Qualcomm have expanded their partnership, which will continue to promote Surface hardware.
Surface PCs are now available with Snapdragon X2 processors and are among the flagship devices that showcase the new generation of chips. The partnership between Qualcomm and Manchester United raises awareness of Snapdragon by attaching it to the well-known Surface family of devices.
“Seeing Microsoft Surface join the shirt is a natural next step in the collaboration we’ve built together—bringing Snapdragon-powered innovation to one of the world’s most iconic sports platforms and creating new ways for fans to engage with the club," said Qualcomm EVP and Chief Marketing Officer Don McGuire.
Throughout the 2026/27 season, Microsoft Surface will appear on the back of Manchester United kit. Specifically, the logo will appear on the shirts of the men's first team during the preseason and domestic cup games. Surface will also be featured in all Manchester United women's matches outside of European competition.
While Surface fans may be excited to see the brand appear on Manchester United kit, I imagine they're more interested in the limited-edition Surface PCs that are part of the partnership. Microsoft and Manchester United worked together to create special Surface PCs that feature Manchester United branding.
A fan program will be launched to make sure the devices end up in the hands of supporters rather than scalpers.
Unfortunately, photos of the limited-edition Surface PCs were not shared by Qualcomm or Manchester United. I think it's safe to assume the Surface PCs will feature Manchester United's shade of red alongside white and black accents.
If the special Surface PCs need to be repaired for any reason, I hope Microsoft does not lose them. When a 50th Anniversary Surface Laptop was sent in for repairs, Microsoft lost the device and initially could not return the PC to its owner.
Eventually, Microsoft higher-ups intervened and sorted things out. The 50th Anniversary Surface Laptop was repaired and returned.
That saga happened because there was a gap in Microsoft's handling of Surface devices. The special edition laptop was created for the US market, so it was not flagged in the service workflow outside the US.
Assuming Microsoft has learned from the past, its service department will have flagged the Manchester United Surface PCs in other markets in case a user outside the UK gets one.
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