Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

AI minus the slop — Microsoft 365 Copilot now features OpenAI’s Sora 2
By Sean Endicott published
AI Microsoft just integrated Sora 2 into Microsoft 365 Copilot, giving users access to advanced AI video generation with improved realism and control.

NVIDIA joins Microsoft’s push on Claude — piling billions into Anthropic’s future
By Sean Endicott published
AI Anthropic is partnering with Microsoft and NVIDIA in a deal that brings Claude to Azure, expands engineering collaboration, and includes billions in new investments.

I’ve relied on Edge’s Sidebar for years — now Microsoft is tossing it for Copilot
By Sean Endicott published
Browsing Microsoft is quietly phasing out one of Edge’s most useful features, scaling back the Sidebar so Copilot can take its place.

Apple’s flashy new Edge Light isn’t on Windows — so a Microsoft VP made his own
By Sean Endicott published
Apps A Microsoft VP built a free Windows app that recreates Apple’s new macOS Edge Light feature, adding a bright ring-light effect that improves video calls on any PC.

Microsoft forces mandatory Windows 11 update for security: Here's what you need to know
By Sean Endicott published
Windows 11 Microsoft has ended support for Windows 11 23H2 and will automatically upgrade most PCs to the latest version of Windows to keep devices secure and updated

Microsoft finally buries Massgrave’s KMS38 Windows activation script
By Sean Endicott published
Windows 11 Users trying to activate Windows 11 using Massgraves KMS38 MAS will find that it no longer works as of the latest OS security updates.

Windows 10 ESU bug fixed — free security updates enrollment now works
By Sean Endicott published
Windows 10 Two Windows 10 bugs caused headaches for users enrolling in the ESU program. Microsoft has now fixed both, restoring peace to PCs everywhere.

New Outlook app: A ‘native’ experience? Let’s set the record straight
By Sean Endicott published
Apps The new Outlook is Microsoft’s default email app on Windows 11, but users complain about missing features, ads, and its web-wrapped design.

Windows 11’s widget board: why it feels like abandonware today
By Sean Endicott published
Windows 11 Apple just added a new sports widget to macOS, while Windows 11 widgets remain neglected, buried behind MSN news feeds and poor app support.

A new era begins: Microsoft bets $30 billion on UK AI future!
By Sean Endicott published
AI Microsoft just announced a $30 billion investment in the UK. Around $15 billion will help expand AI infrastructure.

Hold your Microsoft Rewards points! A massive gift card sale is on the way.
By Sean Endicott published
Deal Microsoft Rewards is teasing a major gift card sale for October. Save your points now to get the best deals on Xbox, Amazon, and other gift cards.

Grab an Xbox storage card deal right now for Borderlands 4
By Sean Endicott published
Deal Don't delete your favorite Xbox games to make room for new ones. These deals on Seagate expansion cards offer the easiest way to upgrade.

Windows 11 to adopt Xbox-style Guide for enhanced gaming
By Sean Endicott published
Gaming Windows 11 is about to copy a nice feature from Xbox Ally devices. Soon, long pressing the Xbox button on a controller will open Task View.

Windows 11's secret speed test is just another way to promote Bing
By Sean Endicott published
Windows 11 Windows 11 is getting a new speed test, but it just opens Bing for now. Microsoft has time to change that before release.

Get an Xbox controller, headset, and $100 gift card free with Verizon internet
By Sean Endicott published
Deal Verizon 5G Home Ultimate and Fios internet plans include free Xbox bundles, gift cards, or NFL Sunday Ticket for new subscribers.

Huge Microsoft 365 Family deal cuts price to $99.99 for six users
By Sean Endicott published
Deal Microsoft 365 Family is on sale for $99.99, offering apps, OneDrive storage, and more for six users in a limited-time deal.

Would you trust AI to pick your next outfit?
By Sean Endicott published
AI Microsoft is testing its new Personal Shopping Agent, an AI tool that powers interactive, brand-specific shopping experiences online and in person.

Microsoft Store drops fees and credit card requirement for indie devs
By Sean Endicott published
Apps Publishing apps to the Microsoft Store is now free for individual developers. The requirement for a credit card has also been removed.

Who needs a gaming PC? NVIDIA brings RTX 5080 power to GeForce NOW.
By Sean Endicott published
Gaming NVIDIA GeForce NOW’s RTX 5080-class upgrade adds cinematic streaming, DLSS 4, Install-to-Play, and faster gaming across devices.

Windows 11 gets Emoji 16.0 with seven new icons
By Sean Endicott published
Windows 11 Windows 11 just added support for Emoji 16.0, bringing seven new emojis to the OS, though one flag remains unsupported.

How a bug turned 3D Pinball into a 5,000 FPS monster
By Sean Endicott published
Gaming A bug in 3D Pinball for Windows let the game run at 5,000 FPS on faster hardware, but Microsoft eventually capped the frame rate to 100 FPS.

Microsoft’s new return-to-office policy questions the value of Teams and remote work
By Sean Endicott published
Microsoft Microsoft is mandating 3 days in the office by 2026, effectively saying Teams and remote work tools can’t match in-person collaboration.

For the first time in years, I need a new launcher on my phone
By Sean Endicott published
Apps With Nova Launcher losing its last dev and Microsoft Launcher stuck in limbo, I may finally be forced to switch away from the launchers I've used for years.
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