“Strengthening the Xbox identity”: We’re looking at why Microsoft is giving Xbox and Mojang employees their own branded emails

Xbox logo glowing green against a dark black background, centered with a soft light effect underneath, creating a dramatic and high contrast visual.
(Image credit: Microsoft)

Xbox has been on a huge comeback lately, telling players “we are Xbox.” While that message was aimed at fans, it clearly goes much deeper than that.

Xbox is also back internally. After shuttering the name Microsoft Gaming, something that arguably should never have existed in my opinion. Now, the company is returning to Xbox branding across the board. Thanks to reporting from The Verge, it looks like that push is extending to employee email addresses, giving those that work at Xbox unique Xbox branded emails.

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Prior to this, employees used @microsoft.com addresses. According to The Verge, they will have the option to opt in or opt out, meaning they can adopt the new @xbox.com address or keep their existing one as default.

Interestingly, over on the Mojang side of things, they will also be getting new addresses with @mojang.com. Both Mojang and Xbox employees will still maintain their @microsoft.com emails as aliases.

According to The Verge, this change is being made as part of efforts to strengthen “the Xbox identity inside and outside of Microsoft.” As for Activision and Bethesda, employees will continue to use their own email addresses.

For me, this feels like a pretty positive change, one that could help create more unity across Xbox. While it is more of an internal shift than something that directly affects us, the players, it's still good to see these kinds of changes being made, as they show that active steps are being taken to improve Xbox from within.

Let me know how you feel about this change. Do you care, or does it not really matter to you? Drop your thoughts in the comments, and be sure to take part in our poll!


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Adam Hales
Contributor

Adam is a Psychology Master’s graduate passionate about gaming, community building, and digital engagement. A lifelong Xbox fan since 2001, he started with Halo: Combat Evolved and remains an avid achievement hunter. Over the years, he has engaged with several Discord communities, helping them get established and grow. Gaming has always been more than a hobby for Adam—it’s where he’s met many friends, taken on new challenges, and connected with communities that share his passion.

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