Apple
Latest about Apple

Microsoft is the world's most valuable company (again)
By Kevin Okemwa published
MICROSOFT Apple loses the most valuable company in the world to Microsoft, following the rollout of President Donald J. Trump's imposed tariff on imports from over 60 countries, including China.

Apple sued for using misleading AI ads to drive iPhone 16 sales
By Kevin Okemwa published
AI A class-action lawsuit drags Apple for using false marketing through its Apple Intelligence strategy to drive iPhone 16 sales and gain a competitive advantage against its rivals.

Apple Intelligence may be vaporware, unlikely to materialize
By Kevin Okemwa published
AI Apple delayed its AI strategy to 2026 with no explanation, and blogger John Gruber shared an interesting account on Apple's AI strategy — and it's rotten.

Apple's AI strategy faces delays, GPU shortages, and talent poaching
By Kevin Okemwa published
AI Apple's poorly executed AI strategy and delayed rollout have reportedly placed the iPhone maker at a competitive disadvantage with Microsoft and OpenAI holding a 5-year lead.

Apple adding AI to Vision Pro while Microsoft ends HoloLens
By Kevin Okemwa published
AR Apple plans to ship Apple Intelligence to the Vision Pro and a spatial content app to potentially spark user interest and drive more headset sales.

Microsoft renames Gulf of Mexico to Gulf of America on Bing Maps, follows Google and Apple
By Sean Endicott last updated
Software Bing Maps will rename the Gulf of Mexico to the Gulf of America. Apple Maps and Google Maps did the same recently.

A leaked Apple memo details how it aims to catch up to Microsoft and OpenAI on artificial intelligence
By Kevin Okemwa published
AI Can Apple catch up in AI? A recent leak details how the firm is moving veteran staff around to try and help Siri catch up to ChatGPT and Microsoft Copilot.

Microsoft flags macOS bug allowing remote rootkit installs
By Kevin Okemwa published
MICROSOFT Microsoft uncovered a vulnerability allowing attackers to circumvent macOS's System Integrity Protection (SIP), granting them access to the kernel by loading third-party code.
All the latest news, reviews, and guides for Windows and Xbox diehards.