Canada based Health Pack Games, the team behind titles such as Chicken Story 2 and Monster Stack 2, has been interviewed by Nokia about the company's switch to the Nokia Ad Exchange (NAX) programme. Nokia launched the developer programme late last year, which enables developers to monetise apps and games using Nokia's partnership with inneractive.
To sum up Health Pack Game's experience with NAX, the publisher has witnessed higher click-through rates, conversion rates and subsequential revenue improvements. Accumulating more than 2 million downloads, the company has also created a cross-platform social network, allowing players to track game achievements, share content and connect with other players.
It's an interesting success story. Be sure to read up the full testimonial over on the Nokia Developer Blog.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.