HTC affirms commitment to Sense on WP7, still vague on what that means

While "Sense 3.0" on Windows Phone 7 is a bit underwhelming (although that weather update helps), HTC is still interested in developing it further for our new OS. What exactly that means is anyone's guess because evidently, they're not talking.

In an interview with Forbes, HTC's head of UX, Drew Bamford said the following about Sense and WP7:

We have a good relationship with Microsoft so we’re continuing to work with them to figure out how to enable a Sense experience without breaking their model...Our expectation is that we will be able to do more over time.

Well, maybe even they don't know. But from an earlier report, HTC did talk about how they "...will innovate differently to improve the experience and to get some HTC unique and differentiated experience on Windows Phone 7 in the future." Once again vague.

So we'll continue to wait but to be honest, while we dig their mini-apps, we're not looking to replace our new UI anytime soon. But hey HTC, we'll see what you can do.

Source: Forbes

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • Why is it that HTC feels their software even matters on WP7? Unless they can customize the tiles or come up with an app that's incredible why bother? Save money on app development and make better hardware..
  • HTC is a joke. Im not buying those pieces of crap. samsung is much better
  • I really hope that Microsoft doesn't let HTC put Sense over the Metro UI in exchange for continuing to be an OEM, or any other reason. It just seems as though HTC is not happy having 'just an app' on this platform. A HTC app is generous enough, and anything more is slap in the face to the design of the Metro UI, in my opinion. Thankfully the end user has the option of removing the HTC hub if they so choose.
  • I totally agree. I don't want to see an Android style fragmentation where every device maker has their own skin, theme, style and widgets. I want all the vendor stuff kept as apps and give me the choice to keep them or remove them. Would it be possible for a device maker to create an application that ties in with the music, video and game hubs that can't be uninstalled? That'd be another possible avenue for the device makers to go down.
  • I agree. I like the UI the way it is. I do like HTC and I think they make nice phones. I am the proud owner of an HD7 and I really like their hub. But I don't think they should touch the look and feel of the WP7 UI.
  • HTC has enjoyed success with the Sense UI. It allowed them for the first time to ship truly HTC branded phones, not just HTC manufactured phones. It should be remembered that Sense, and to a lesser extent Samsung's TouchWiz, enable Windows Mobile to survive when most considered the native UI outdated and archaic.So what's HTC's motivation? Simple. They look at the success of Apple which controls virtually all aspects of the hardware and user experience and seek to emulate that success.Much will depend on the success of WP7. If sales don't significantly strengthen in 2011, HTC may feel it has the hand to approach MIcrosoft to try a Sense UI-centric WP7 phone.