Hungama brings free, unlimited music streaming to Windows Phone

Music lovers in India have another reason to celebrate this festive season. Hungama, one of the biggest digital music services in India, has finally launched their Windows Phone app this week. Hungama Digital Media Entertainment Pvt Ltd. is the largest aggregator, developer, publisher, and distributor of Bollywood and South-Asian entertainment content in the world.

The beautifully designed app is definitely a one-stop jukebox for free music streaming. Along with songs and music videos, the app provides trivia, lyrics, and info for all the latest songs. The service is backed by a huge library of over 2 million songs and music videos spread across bollywood, devotional, ghazals, pop, and rock genres in Hindi and several regional Indian languages, along with popular and latest international music.

Apart from listening to specific albums or artists, you can also tune in to music from their collection of over 500 playlists created by experts or over 10 live radio stations. You can also create your own playlists within the app and save them for later access. If you are, however, lazy to create a playlist, the Hungama app provides a cool Discovery Engine that serves music based on your mood. Pretty neat!

Also, the app gets brownie points for implementing adaptive streaming pretty well, allowing you to play music seamlessly on slower 2G data connection as well.  The app comes late to the party with Gaana and Dhingana getting a big share of music fans on Windows Phones already, but the service’s long term loyal users and their huge library may help them gain positive mind share.

Hungama is a free app is available for Windows Phone 7.x and Windows Phone 8 and you can find it here at the Windows Phone Marketplace.

Abhishek Baxi