India's fashion and lifestyle store arrives on Windows Phone

The official app has finally landed on the Windows Phone Store. ( is an Indian fashion and lifestyle e-commerce portal that retails apparel, footwear, accessories, beauty products, fragrances, home accessories, and other lifestyle products. Founded in January 2012, the e-commerce store is one of the top online retailers in India.

The app allows you to shop from anywhere and everywhere in just a few taps. The company promises a seamless shopping experience across the website, mobile site, as well as the app.

The app offers a wide selection of products assorted from over 1200 brands across categories with easy search and sort options for a smooth shopping experience. There will be regular updates on new arrivals, daily deals, as well as promotional offers.


You can pay via your credit or debit card, or avail the cash-on-delivery facility. You can sign-in with your or Facebook account, but the app also allows you to order products without signing up.

The app has a neat, modern user interface, and the shopping experience is quite smooth. There are no bells or whistles, but it should work well for most online shoppers. Download the app for free for Windows Phone 8 devices from the Windows Phone Store. It's been a good few months for official apps in India, and is a great addition. Give it a whirl, and let us know how you like it.

Abhishek Baxi