Latest Microsoft advert sees Cortana take on Apple's Siri

Microsoft has released a new video putting Cortana up against the renown virtual assistant from Apple, Siri. The two assistants go head to head in a rather humorous commercial, showing just what Cortana can do to help with day-to-day tasks, offering a more natural experience.

The tech giant opted to use the iPhone 5S and the Lumia 635. The features demonstrated in this advert include reminders for both people and location events, something Siri is currently unable to perform.

What's your favorite part of Cortana?

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.