Kantar World Panel has released a report today for the month of December, which tells an expected story for Android and iOS, with the former taking the number one spot in multiple markets. The report also covers Windows Phone, which has experienced strong growth in Britain and Italy. It shows that share levels have hit 5.9 and 13.9 percent respectively, up from just 2.2 and 2.8 percent 12 months prior. But the remaining markets could have been better.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, had the following to say:
This we can agree with. Windows Phone is still struggling to really pick up speed and hit hard against iOS and Android. There are a number of contributing factors that are weighing against the platform, many our readers will gladly provide themselves, but when it comes to brand awareness we do feel as though progress is surely being made.
Sunnebo continues and touches on Nokia's performance in Britain:
We'll take the 50 percent increase in sales. The manufacturer has struggled to rejuvenate its brand, which has been top priority since Nokia joined forces with Microsoft and launched the Lumia line of Windows Phones. It's still a tough period for Microsoft and its mobile platform, especially with BlackBerry 10 just around the corner, but progress appears to be present - just take a look at the previous Kantar report.
It'll be interesting to see where Microsoft goes after the rollout of Portico (Windows Phone 8 update) and Windows Phone 7.8. Slow and steady wins the race, right?
Source: Kantar World Panel; thanks everyone who tipped us!
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.