Microsoft's New Zealand general manager Paul Muckleston has boasted at this week's Tech Ed 2013 conference in Auckland that the company has leaped in smartphone marketshare in the region, from just 2 percent two years ago to 15 percent reported in July of this year. We've previously looked at how Microsoft has been gaining grounds in Europe and Latin America.
Muckleston notes that consumers in the region can expect to see more localised apps on the store.
Nokia's head of sales in New Zealand, Scott McFarlane said Apple "had woken up to colour" some time after Nokia had already done so. "When the Lumia 800 came out, half the sales were in blue - not just in the consumer space. A lot of sales are going through corporate channels." We'll be the first to say we love a spice of colour on our Windows Phones.
Neither Muckleston nor McFarlane could comment on whether the next generation of Nokia Windows Phones would continue to carry the Finnish name or be labelled Microsoft. Already sporting well over 100,000 apps on the Windows Phone store, just shy of 1,000 are localised solutions, from Kiwi banks to Trade Me.
It's not just Microsoft who's excited about the growth of Windows Phone. Enlighten Designs builds apps and content for all platforms, and now views Windows Phone as a viable option. Damon Kelly, CEO at Enlighten Designs had the following to say:
"You can see by the amazing Windows Phone growth numbers Paul Muckleston has reported in the New Zealand market that Microsoft is dedicated to growing share so that developers will ensure their apps are also built for the Microsoft platform."
As well as marketing its mobile platform, the company will also push its other product and services hard. Microsoft director for the Europe, Middle East and Africa time zone of enterprise strategy and architecture Martin Sykes explains that "You are going to see more and more of the Microsoft environment in stores. What we have realised is you need a little bit more help when making the choice. It's the new face of Microsoft being a bit more customer aware."
It'll be interesting to see how Microsoft progresses down under and in New Zealand, as well as worldwide. 2014 will be an eventful year for Microsoft.
Source: Stuff.co.nz; thanks to everyone who tipped us!
We may earn a commission for purchases using our links. Learn more.
Review: EufyCam 2 Kit is the best home-security setup with no fees
If you're looking for a sound home security camera system, Eufy is your best bet. All your video data is kept local, with no cloud storage, and there are no subscriptions whatsoever. Combined with excellent features, low-light ability, and a battery that lasts a year, Eufy is way better than Ring. Here's why.
These are the best laptops HP has to offer
The Spectre x360 13t is currently the best HP laptop you can buy thanks to a potent blend of performance and design. However, there are plenty more options that come close to taking the top spot.
Microsoft's upcoming Surface Pro 8 and Surface Laptop 4 images leak
Microsoft is expected to launch new versions of its Surface Pro and Surface Laptop early next year, and today images of those products have appeared online as they pass through certification in Korea. These images confirm that the devices won't be featuring any new designs, instead opting to keep the external chassis' the same as the previous generation.
Need more USB 3.0 ports? You need one of these great hubs.
USB hubs increase the number of devices you can connect to your PC, so you can escape the anxiety of having to decide what to unplug next. These are the best USB 3.0 hubs available.