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Microsoft boasts 15 percent marketshare in New Zealand, looking to further market products and services

Microsoft's New Zealand general manager Paul Muckleston has boasted at this week's Tech Ed 2013 conference in Auckland that the company has leaped in smartphone marketshare in the region, from just 2 percent two years ago to 15 percent reported in July of this year. We've previously looked at how Microsoft has been gaining grounds in Europe and Latin America.

Muckleston notes that consumers in the region can expect to see more localised apps on the store.

Nokia's head of sales in New Zealand, Scott McFarlane said Apple "had woken up to colour" some time after Nokia had already done so. "When the Lumia 800 came out, half the sales were in blue - not just in the consumer space. A lot of sales are going through corporate channels." We'll be the first to say we love a spice of colour on our Windows Phones.

Neither Muckleston nor McFarlane could comment on whether the next generation of Nokia Windows Phones would continue to carry the Finnish name or be labelled Microsoft. Already sporting well over 100,000 apps on the Windows Phone store, just shy of 1,000 are localised solutions, from Kiwi banks to Trade Me. 

Lumia 925

It's not just Microsoft who's excited about the growth of Windows Phone. Enlighten Designs builds apps and content for all platforms, and now views Windows Phone as a viable option. Damon Kelly, CEO at Enlighten Designs had the following to say:

"You can see by the amazing Windows Phone growth numbers Paul Muckleston has reported in the New Zealand market that Microsoft is dedicated to growing share so that developers will ensure their apps are also built for the Microsoft platform."

As well as marketing its mobile platform, the company will also push its other product and services hard. Microsoft director for the Europe, Middle East and Africa time zone of enterprise strategy and architecture Martin Sykes explains that "You are going to see more and more of the Microsoft environment in stores. What we have realised is you need a little bit more help when making the choice. It's the new face of Microsoft being a bit more customer aware."

It'll be interesting to see how Microsoft progresses down under and in New Zealand, as well as worldwide. 2014 will be an eventful year for Microsoft.

Source:; thanks to everyone who tipped us!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • New Zealand is far away from US
    New Zealand market is how much from the global market?
    Microsoft has 15% of what?
  • Yes, aren't they lucky :P
  • then the US needs to catch up, there is more and more markets are are going over 10% mark and 15% in this case so people are seeing value in WP, u can shove that US centric mindset up somewhere else while the rest of us enjoy some good news
  • US makes up 4% of the earths population. You are not the centre of the universe.
  • +3310
  • I'm not an US citizien, I'm from EU.
    US market has a big impact on the popularity of a platform.
  • Popularity can be subjective,iphone is popular in the us beacause it is an american product,nokia is finnish
  • Then why is the Iphone around 50% of the US market but 15% globally?
  • Tell me something that did get popular is USA , that didn't get popular all over the world , if u don't know what u saying , be quiet, everytime a new products comes out they think of USA in first place .
  • How about the fact that Nokia have never been big in the USA, but even without that they were still the biggest manufacturer of mobile phones for years (it has only been in the last copule of years that they have lost the title).
    I am not disputing how important the US market is, but it is only one of many markets to be focussed on.
  • "Nokia have never been big in the USA"   A lot of people say that, but that doesn't make it true. Up to 2003, Nokia was the largest provider of phones to AT&T (then known as Cingular). Nokia lost their market share in the US because they were unprepared for the shift to 3G networks here. This was an early indication of the problems at Nokia that just continued to grow through the early 2000's. I still carry an unlocked Nokia 6310i as a back up when I travel to the UK. They have always made well-built, innovative phones, but they lost their way in the US market. They can get it back, but it will take marketing in excess of what Apple and Samsung do here and Nokia just hasn't had the ability to do that.
  • Sidekick.
  • Genetically modified corn, American football, Ford trucks
  • win!
  • Chevy. Get it right❗... Chevy trucks, dude..
  • this is interesting:
  • Yes that's interesting because I always find it interesting to look at past history - I'm a history buff you see.
  • Agreed.
  • So US now is Lagging... sorry US you are slow to adopt...and slow to realize...
  • I live in the US and I realize that the US is not the center of the universe when it comes to WP market share.... Why don't more Americans have this perspective❓ The US is just one market, and although it is a huge market it doesn't compare to the hundreds of smaller markets around the world.. Not to mention that WP is doing good in other large markets around the world like China, Latin American, India, and Australia... Kind of makes the US market not seem so "critical" doesn't it❓
  • You are a bastion of reason Rodney, thank you, the original poster should travel some more outside the USA rather than live in one county their whole life.
  • I've always called Rodney a bastion.
  • See.. You're used to being called a racist bastard NIST... There's a difference here... Lol❗❗❗❗❗
  • My mouth just had a coffee explosion.
  • Don't tell NIST that... He might get excited.. Lol❗
  • Lol.
  • WP is not doing good in China and Australia
  • I thought it was.. Nevertheless..
  • 7 month old figues. Doing good means.... Growing fast i guess...!! it will take some time to get significnt figures .
  • In tech terms, 7 months ago is old news - please present us with something current.
  • Off topic, I saw the stupidest comment on Engadget. This one guy was legitimately making fun of the note 3 because its coming out with "last year's" since it isn't 64-bit. Like seriously?
  • It'll never stop :|
  • I know. Its ridiculous.
  • Well, you could say the same thing about screen pixel denisity:
    Many people saw unecessary the crazy 'retina' like densities.
    Today, phones 'must' have that spec.
  • Its different though, because the point of 64-bit is to address more than 4gb of ram, even the the iPhone only has 1gb. He made it seem like that alone was going to make it twice as fast
  • true, from the memory point of view, 64 bit is useless.
    but from performance point of view, it *might* be faster. I am thinking about being able to perform more mathematical computations 
    i am curious though how 32 bit apps currently in the store are able to run on the 64 bit platform.
    do they have some kind of emulation layer? that wouldnt sounds good
  • Theoretically it is, but on a full blown computer, its barely noticeable, so I really doubt that any app will take advantage of it
  • I remember buying into the 64 bit hype back when AMD was marketing it hard for their Athalon processors.  In the end, it really was just hype.  Not saying Athalon was a bad CPU, I loved it.  I just know that 64 bit didn't make as much of a real world difference as they tried to claim.  Just as it was for PC's, eventually 64 bit will be meaningful for smartphones.  But right now, its just marketing hype.
  • But the original Athlon 64 (or maybe not? The codename was thunderbird iirc but it was around that time.) was waaaay better at 1.86ghz than the 3+ ghz Pentium (4?) at the time. The only reason AMD wasn't as popular was because of Intel's marketing. :(
  • Oh don't get me wrong, the Athlon 64 was indeed WAY better than the comparative Intel CPU's at the time.  You got a lot more bang for your buck with AMD.  What I mean is that the 64bit part didn't actually mean much in real life.  Heck, this was at a time when few people even had a 64 bit OS.  The argument at the time was that some games compiled for 64bit could run 10% faster or something.  But those games were few and far between.  In the end, overclocking would produce more real world benifit than 64vs32 bit.
  • The ARMv8 architecture incorporates native support for the A32 and T32 (formerly known as 'ARM' and 'THUMB') instruction sets. The processor has up to four Exception Levels, intended for Secure Monitor, Hypervisor, OS and application code (numbered EL3, EL2, EL1 and EL0). Levels 1 and 0 must be implemented, 3 and 2 are optional - we don't know what Apple have implemented. Any of these levels can be running 64-bit or 32-bit code, but the highest level must be configured externally if not hard-wired by the SoC designer. It's not possible to change the state of the current running level, so the highest-implemented level is always whatever is hard-wired, but each level can change the state of the next lower level at any time. The processor automatically changes back to the correct state when a lower level generates an exception, either to call into system code or to handle some other issue such as a page fault or a hardware interrupt. (Even if our phones don't swap code and data out of RAM to storage, they can still use lazy-initialization techniques, loading data on-demand rather than loading something large all in one go.)
    To run a 32-bit program, the 64-bit OS sets a bit in the Saved Program State Register telling the processor that the program it's about to run is a 32-bit program, sets other bits to tell it whether this is ARM or THUMB code (or Jazelle, ARM's pseudo-Java-Byte-Code mode), sets the Exception Link Register to the address of the code to run, then executes the Exception Return instruction to actually start executing it. Or, a 64-bit hypervisor can run a 32-bit OS.
    The old 32-bit app will continue to use the SVC [SuperVisor Call] instruction (called SWI, SoftWare Interrupt before ARMv7) to call into the OS. The OS will have to handle mapping any 32-bit structures to their corresponding 64-bit structures but this is usually pretty trivial. It's up to the authors to decide whether to continue to include full 32-bit versions of system libraries (i.e. system-supplied code that all runs at level 0 - quite a lot of the system APIs are like this) or whether to just produce 'stub' versions that go through a system service to change to 64-bit user mode and execute the 64-bit version. For desktop Windows, Microsoft chose the full library option, which means that the 64-bit OS takes up more than twice as much space as the 32-bit. For a phone, I'd expect the stub option - it'll execute a little slower (exception level transitions take tens or even hundreds of cycles to save the context of the lower level and load the context of the higher, and vice versa) but takes much less space.
  • Funny you mentioned screen density because yesterday I was at att looking at the screen on the Galaxy Mega, and at 6.3in the 720p screen looked just fine.. I was amazed.. Now, I have to admit that it wasn't like looking at my 920's screen, and 1080p would've most definitely been noticeably better, but it was fine... That said,, the screen on the 1520 is going to be amazing.. The 1520 will be the most amazing device at att when it hits store shelves..
  • Supa fabulous amazing even!
  • Yes❗... Stupendously amazing, sand I must have it, damnit❗
  • 15% is 15 phones in new zeland
  • Troll moar 
  • It doesn't matter, what matters is that 15% of the brains there like Windows Phone! :D
  • I feel special. Im one of the 15.
  • I wish it was catching on in the U.S. as well as other nations.  Bad marketing/PR, false reporting by the media, and social stigma is really keeping WP from making great ground. : /
  • Man you hit every nail in the head. Specially media and social stigma -__- I had to stay off twitter when the iPhone 5s and 5c got announced lol I could of easily slapped 15 of my good friends.
  • You have lots of friends!
  • 15 is lots of friends?
  • Man, this article is about 15% being a big deal. So how come 15 isn't lots of friends?
  • Lmfao I love how my comment turned into this haha, you guys are all hilarious over here :)
  • I've heard that Windows Phones are very popular in Minas Tirith, but I'm not sure they'll like the L1520 in Hobbiton...
  • Oh, they'll love it. Using it as a HD TV ;)
  • Yes ;-) and the US is the center of the world.........not !!!
  • God forbids it ever becomes the centre of the World! Specially 'cause I'm European =P lol
  • Sure there are 20 sheep per person in New Zealand, but it does not take away from the success of WP there.  2 to 15% is huge.  It looks great to see growth like that and it all adds up.  When carriers see big growth they like to jump on and take advantage of the opportunity.  
    Making gains in smaller countries may seem unimportant for outright numbers, but for overal trends it shows somthing completely different.  
  • The carrier-centric US model, with its distorted prices, erases all of the advantages of the lower cost Nokia handsets fueling the WP expansion. Microsoft putting out half-hearted first party services, while delivering great apps for competing platforms hurts too.
  • Well I have an idea... As Lumia 520 is so cheap, why not GIVE people $99 upfront when they pick up the device. Then the carrier can make back that money and make a nice profit over the contract period. If people in the US are so stupid to only look at the up front price of a phone with contract, then this should sell a ton of Lumias :-)
  • Bruno, that is actually a brilliant idea. I'm kind of shocked no one has thought about it. Heck given the average discount on a subsidized phone is about 300-350, AT&T could probably give customers a $200 rebate for picking the L520.
  • Good idea!
  • Apple fanboys & 'market analysts' would declare:
    "Nokia is so unpopular that they have to PAY PEOPLE to take their phones."
    US customers are intentionally misdirected on the actual cost of these devices by the carriers. I think most of them genuinely believe that the value of every phone falls somewhere between $0 - $199.
  • Alternatively would be to offer phone for free plus a $100 rebate or something similar. The carriers would be getting a bargain and the customers would feel like their getting a great deal!
  • Is "Microsoft market share" synonymous with "Nokia market share" by now?
  • You mean because of the acquisition❓... I'm not understanding your question..
  • You're answering a question with a question?
  • No, I'm trying to understand what exactly you are asking... Your question is confusing.
  • This reflects a fundamental difference between America and the rest of the world. They aren't suffering from hordes of Apple zombies and the Microsoft brand hasn't been tarnished to the extent it has here. It's not that iPhones aren't desirable the world over, because they are, but the fixation isn't as idiotic as it is in the US. Price is a bigger consideration because they're unlikely to buy subsidized phones. It means people end up considering options and ultimately people are able to make a decision based on merit as opposed to brand alone. Someone might buy a Nokia Lumia because it's cheaper, but once they've experienced the OS they might actually favor over anything else. Americanss tend to be the worst kind of consumer because they're far too comfortable with incurring debt and getting trapped into contracts. But common sense be damned when you just have to get the phone you're convinced your friends will gush over.
  • One does not simply .....
    Walk into Mordor
  • In the UK, where as everyone knows we're all the epitome of cool, WP phones are appearing everywhere. Clearly it's the same in much of the world. Why is the US so bad at cool? It can't simply be due to contracts as we have the same sales model in the UK. I mean, how long did it take the US to catch up with the UK in the 8-bit days? Something about tech and the US (general) mind set is very strange to the rest of us. And yet MS is a US company? Really, they should move MS HQ to Finland when they merge with Nokia. It would suit them better I'm convinced.
  • Dude, I'm like one of maybe five cool people in the United States..ok maybe six. I can't convert everyone over night. Jeesh! Girls first though.
  • I'm in the US.. Am I cool❓ do Rodney be cool❓
  • I've only seen one other person with a windows phone in new Zealand. Honestly i think 15% is a load of rubbish
  • Ive seen quite a few around Christchurch recently. Especially at my school, whenever any of my friends get a new phone they instantly look at the 920/8S and I have a few waiting for the 1020. The surprising thing is I didnt even have to convince them
  • Maybe they should substitute actual statistics with your anecdotal evidence? That sounds foolproof.
  • LOL!
  • I've seen a large number of them around the country. The Nokia Lumia 920 predominantly. The slow android phone converts are high on the list. I make a point of chatting with them.
    Can't wait to see the Nokia Lumia 1020 arrive here, and trade up when offered from my Lumia 920.
  • I was at Tech Ed last week and saw the most Windows Phones I've ever seen here... After that mostly androids, and very few iPhones. Had a play with the 1020 there, apparently it's going to be out on Telecom by the end of the month for $1149 RRP. Not cheap! Was amazed how it felt lighter than my 920 though
  • I live in NZ and i personal know 19 other wp owners, my brother in law works for a company writing programs for that companies windows phones.  Lumia 520 update has been rolled out by telecom this morning.
  • They finally found out that customers need some help with making the right choice (for wp). Better late than never ;-)
    I hope things like the surface will be available in stores at all and right after the presentation.
    Go, Microsoft. 
  • Uhhh... Nope we don't have a Kiwibank app nor a proper trademe app...
  • Yes the Trademe app is crap, also waiting for the ANZ bank app... Its coming they have told me.
    The ASB Bank app is truly stellar!!
  • That's incredible. There is not even.a.single proper tv ad for Nokia or wp here in NZ. Poorly displayed and promoted in shops. And market share up to 15%! Unbelievable!
  • I have the lumia 620 and really like it. The localised app part is reasonably true, there are apps for many of the important NZ things. But...when my region is set to NZ most apps have between 0-2 reviews/ratings, so my phone is usually set to US so that I can actually read some reviews about apps before downloading. Although reading this it seems US might not be the best option to do that with.
  • Try australia its a little better than nz lol
  • Speaking about kiwis.
    Checki what these kiwi's did
  • Check out Chinas region app store. So many apps with over 10,000+ ratings..
  • Played with a Lumia 1020 prototype owned by a Vodafone rep two days after release - my god the camera is amazing and the UI is unbelievably slick just give us the 1020 on Vodafone and you'll have me sold!!!!
  • Really guys..? its great news the networks in total have 5 million subscribers so thats roughly 750,000 handsets! thats great news, I live in wellington and i see HEAPS of windows phones around, ive deffinitly noticed the growth the past few years!