Microsoft and Yahoo are in the middle of re-negotiating their Bing search engine deal
Microsoft and Yahoo are currently re-negotiating their 10 year agreement for Yahoo to use the Bing search engine on its site. The deal officially started in 2010, but the agreement did allow for the two companies to make changes to the contract, or even end it, after five years.
According to Reuters, Microsoft and Yahoo originally had 30 days to make changes to the Bing agreement after February 23. However, in a filing on Friday with the U.S. Securities and Exchange Commission, the two companies announced they had agreed to extend those talks by another 30 days.
Adding the Bing engine to Yahoo has so far not been successful in cutting down the Internet market share of the biggest search engine, Google. Reuters says:
The original deal was crafted in 2010 by Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz. Since then, both companies have seen changes in leadership, with Satya Nadella now in charge of Microsoft and Marissa Mayer now CEO of Yahoo. Mayer has been publicly critical of the original Bing search engine deal in the past.
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So much better than Google
This is something I simply cannot believe. Microsoft has contracts or agreements with so many companies. Still they're not able to capitalize on these partnerships. Yahoo! is just one example of a partner who refuses to make apps for Windows (Phone). HBO and Sky are further ones. At least Wolfram Alpha finally made an app, but it's unbelievable how many years it took them.
If I were in Microsoft's position I would offer my partners to finance/compensate for the development of the apps. They are rumoured to have done that before, but the difference in that case would be, that companies who are already in some kind of partnership with Microsoft should be more willing, or at least less reluctant, to bring their brand to the Windows platform (compared to for example Snapchat).
First, the name. It sounds like something cheap. I don't know how to tell this, but anyway.
Also for others, Bing it's not even a search engine.
A week ago a friend of mine, a girl, told me "..nooo...I don't like Bing".
I asked why and she couldn't answer because she never used it, but she said ".. Bing it's that thing that always install itself on the computer and I always try to delete it"....
The search icon on phones should change in the Cortana circle icon.
Now it wont have to compete versus google as a search engine, but it is simply a different thing. The next thing. Search engines are past in a few years. Cortana does the search for you. Problem solved. Microsoft is ahead of the game. The end.
Now I do more technical searches and Bing does a better job in displaying snippets of code in the results so most of the time I don't have to open up the links.
I like the Cortana idea, but let us not forget that Bing powers Cortana... And Siri by the way too ;)