Microsoft challenges Italy with the Smoked by Windows Phone campaign

The Windows Phone team has taken the Smoked by Windows Phone challenge to Italy with a steady stream of contestants attempting to best the platform. Should they lose they would (as usual) have to hold up a sign and announce they've been smoked by a Windows Phone. But should they win, and this is the interesting part, they'd pocket a pair of headphones.

What's so interesting about the headphones? They're shaped like a giant phone.

Italy Smoked 5

Possibly the coolest prize from the challenge? The Windows Phone Italy team has been keeping everyone up-to-date with latest happenings on their Twitter account, paying particular attention to the charts which record the wins / loses. According to the photos published, Windows Phone appeared to have been holding its own successfully.

Check out more photos after the break. Via: Plaffo

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • Represent.
  • I can see why he has a smile on his face :D
  • Looks more like "Smoked by Hot Babes"  Can you take your old babe in, lose, and get a new one?
  • Of course you would have hot models in Italy...
  • What?  No videos?
  • damn, I need to live in italy..
  • i want to get smoked by a hot italian babe !!!!!  or babes!!!
  • Sweet,
    I love italian woman..
  • Those old-fasioned handset earphones are silly, but I would buy one with a WP logo on it.
  • Damn!
  • Let me play I'll use my badass NOKIA LUMIA 900 :-P
  • Talk about attracting new users.... <3 <3 <3  Good job Italy
  • Waiting for UK TOUR :P
  • Why? Most of the really hot British women are already in America. :P
  • Seriously Italian girls are so freaking gorgeous. And their accents!!
  • True, but you gotta be OK with more hair than usual.
  • Lol
  • They should do it in Australia, and let me use my HTC Mozart, or lumia 800. Some prize that comming out of other countries are much better. I be seen those phones for $20 at the shops