Senior product manager for Windows Phone, Greg Sullivan
Since the announcement of Windows Phone 8 and some its new functionality, it's been unclear whether or not we would see some budget devices (256MB of RAM) sporting the new OS, or if the 7.8 update would be the only option (currently, Microsoft's answer to this problem are Tango phones like the Lumia 610). The question was posed by KnowYourMobile to senior product manager for Windows Phone, Greg Sullivan, who hinted that economical Apollo devices are a distinct possibility:
"I would argue those are not mutually exclusive strategies and that is in fact is our approach. We will continue to support the current platform with the 256MB footprint in devices like the Lumia 610. And one of the points about the new architecture is that it will scale both up and down," and then added, 'In fact, having support for removable SD storage will enable OEMs to build devices with less storage initially that is user expandable, so the bill of materials is potentially even lower for the handsets."
Sullivan also went on to explain Microsoft's reasoning on limiting earlier Windows Phone devices to the 7.8 update, despite major disappointment amongst consumers.
"We’ve really tried to do the right thing for all audiences and that means making Windows Phone 8 the best possible release we can. Therefore we targeted the latest generation of hardware by building what are effectively primarily hardware-dependent capabilities that we achieve with this new [shared] core. 'It made more sense to focus on making Windows Phone 8 as good as we possibly could, fully exploiting this new generation of hardware."
Sure, nobody wants Apollo to be limited because of outdated hardware standards, but with Microsoft knowing ahead of time that Windows Phone 7 was going to be superceded before its release, they have a bit of a public relations fight on their hands. But that's technology for you. As you as you have the latest and greatest, it's already being replaced. Hopefully, we will see some wallet-friendly Windows Phone 8 handsets so even the most price-conscious techies can keep up with the times.
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