Microsoft flaunts Cortana analytics using a jet-powered car

Earlier this morning at the Worldwide Partner Conference, Microsoft touted its upcoming Cortana Analytics Suite, which uses Cortana as an interface for businesses and enterprise customers to connect with some Microsoft's cloud-based services.

Now, a new video posted by Microsoft hypes a collaboration with Cortana Analytics and the North American Eagle project. Evidently this group rebuilt an F-104 Lockheed "Starfighter" into "a high-velocity, jet-powered car."


Although talking about the nitty gritty in regards to analytics is above our pay grade, we do get rocket cars. Needless to say, this makes a compelling and inspirational video. Also, if you recognize the pilot of the car, that is Jessi Combs, who used to work on the hit show Mythbusters (she co-hosted the season when Kari Byron was on maternity leave).

Either way, it is a cool video, and it sounds like Cortana Analytics Suite could be a big hit for Microsoft going forward.

Source: The Fire Hose (opens in new tab)

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • Nice video. Shame it's not Bloodhound SSC. The exposure would be pretty big.
  • That sled is so delayed Andy the pilot will be retired by the time it's ready to roll
  • Very cool.  After a recent slew of MS videos being hosted on Vimeo it's kind of a bummer to see this one back on YouTube
  • Nice cover on In the air tonight, somehow goes with the video.
    But overall cool stuff *_*
  • Machine language... I am in... And just love the music also... Going have to get the song...nice remix...
  • Machine learning?
  • They had that jet powered car on display at Microsoft Ignite.
  • I really think Cortana needs to be renamed to something more business-like, especially now that it has become part of Windows, because "Cortana" is too personal and moreover has a gaming origin.
  • Hmmm no!!!
  • That's the point, it's personal.
  • You are missing the fact that Cortana symbolizes, in name and action, an assistant you would have if you are at a business. Plus work and play go is perfect!
  • Why would they associate analytics with cortana? I just don't understand why this needs to be branded as cortana analytics. At first i thought microsoft gave cortana a statistics page, that lets the user keep track of the interactions they have with her. She helps users interact with a lot of apps, doesn't mean we can stick her name up there on the app's title yes?
  • I don't think you get, they are consolidating everything. It makes sense to call it that as a) she is an integrated part of Windows 10 b) she is integrated into phones c)will be integrated into Xbox 1 d) she is also integrated into a alot of apps. So why not consolidate under one roof?
    It sounds an awful lot better than Bing analytics or power bi analytics.
  • They aren't rebranding MS Analytics as Cortana Analytics.  It's still MS Analytics, but there is a version of Cortana that can run within the Analytics environment and utilize it's data.  Similar to Cortana that is being built in to Office and Windows 10.
  • I think this is actually a select, pre-set, grouping of several existing Microsoft services that is going to be marketed as Cortana Analytics. Individual customers can still buy the single components or groups of components. Cortana Analytics is a specific collection of services.
  • Because it's Cortana's "job" to analyze information, whether it's producing recommendations based on your app usage, or compiling a myriad of data for large scale projects. Makes sense to consolidate it under a single brand considering it's fundamentally all the same thing.
  • What company has a junior high school kid as Director of IT and Marketing??
  • That's the first thing I thought!!
  • As someone who writes business information software, I find that awesome!
  • Dude looks so young to be Director. :D
  • I totally loved this video!! Makes me want to get into that car and make it go as far as I can make it go! And I love the song, too. Who is it singing?
  • I've found it. The remix is done by a Kelly Sweet. Very good!
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