Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio
Microsoft is once again going through a major transition. Earlier today, expected layoffs were announced, totaling 18,000 over the next year. Although in and of itself this is important news, perhaps the renewed focus on Windows Phone in particular is even bigger.
In an internal memo obtained by the Verge, details of Microsoft's realignment of mobile products is good news for those who are fans of the Windows Phone OS. In the memo it is revealed that Asha, Series 40, and Nokia X development is being put on hold, with teams going into "maintenance mode." The goal here is to keep those devices – and customers – happy with their mobiles but over the next 18 months, those lines are being killed off in favor of Windows Phone.
Additionally, the fate of MixRadio is now up in the air as Microsoft is reportedly attempting to sell off the service to a third-party. So far there is allegedly "strong interest" from potential buyers and like the aforementioned devices, MixRadio is now in "maintenance mode" too, meaning that service is no longer being developed.
Finally, Jo Harlow, who heads up the phone business under Microsoft devices, notes in the memo that they will shift "...flagship engineering efforts towards new flagship products timed with the next release of Windows and Windows Phone," referring to the Spring 2015 'Threshold' update. In the meantime, the company is focusing on the Lumia 930, Lumia 1520 and "and other high-end products that we will be announcing very soon."
This disclosure by Harlow mirrors Stephen Elop's earlier email, which stated that the company is planning to release "great breakthrough products in alignment with major milestones ahead from both the Windows team and the Applications and Services Group." Both flagship and entry level Lumias are still being developed in Finland.
Some of this news should not be surprising, but the abandonment of the Android-based Nokia X ought to make those who question Microsoft's mobile motives pleased.
In regards to MixRadio, although the service is highly admirable and impressive, the idea of it "merging" into Xbox Music is highly implausible. Neither the software nor the backend services are interchangeable and with significant overlap, there appears to be no benefit for Microsoft in redundancy – or, pardon the pun, the mixed messages it sends to consumers who purchase Lumias.
High-end Windows Phones so far have not earned their due in terms of market share for Microsoft. Although devices like the Lumia 1520, Lumia 1020 and the newer Lumia 930 are elegant, impressive and competitive, shoppers instead opt for entry-level Lumias. Microsoft desperately needs to turn that around, especially in the United States, and it looks like Microsoft is going to pick up the torch from Nokia and aggressively brave that path. The bit about "other high-end products that we will be announcing very soon" is also provoking as Windows Phone users evidently won't have to wait long for a new crown jewel.
Source: the Verge
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
The rest just don't know because MS is horrible at marketing❗❗❗❗
Maybe if more people poked them, they may do something about it.
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The user feedback on this one is clear though.
Hopefully Microsoft can at least borrow some of the magic dust IP that made the Mix mixes so listenable.
Anyway, nothing here comes as a surprise. Well, apart from MixRadio...specially as it's still better than Xbox Music. Oh well... They can always sell it back to Nokia so that Nokia can put it on Android :P it also seems to explain why my 930 DIDN'T bring MixRadio pre-installed. As for new high end Windows Phones... Unless they come from Sony, I couldn't care less.
Favorite company or not, it's done. Nokia has had many transformations over the course of its history and this is one more. I don't see you care for them not making tires anymore...
You care too much for something that doesn't pay you or gives you food. If you were working in Nokia, or had shares or anything official,to bind you to the company I would understand you. But it's a simple fanboyism.
And face facts. Sony doesn't even make good phones! They're having hardware problems and freezing all the time!
Shame you Microsoft!
* I'm with you about MixRadio. I think there is value in that got them and a nice feature of Lumia.
* I don't know enough about their staying redundancies or fiscal realities to have much of an opinion about the layoffs. It does stuck, though.
Its better to rewrite the algorithms and codes to share so that everything is merged and support each other in terms of maturing and enhancing the OS at broader scale.
I also know bellmar did wrong things at right time..
All of it...
2 months in with my first smartphone and im loving the OS <3!!!!!!!! Why only 100$? It's called try living paycheck to paycheck in a poor family.
And im only 18. My 2 cents :P
Nokia is in mapping, building cellular network equipment and r&d. So yes they are in mobile, but not anything that has to do in the average consumers mind.
As for Sony, of course it's my opinion. But it's quite a justifiable one, after owning several Sony phones (and a lot of my friends also). Always freezing, always having issues, always waiting for the 15 days service to fix the device. Sony devices are quite popular in Greece due to them being cheap. But also most of those Sony phone owners have a story like this.
Best Android OEM for me right now is LG, although many will laugh at this. Then HTC. As for Samsung, I'll agree with you.
Now i hope that MS also will remove google from the s.e. Options
in IE in WP massimo
They said future MS phones won't have the change search providor option. And i know about the whole Bing vs Google thing
I'm all for WP (M$ not so much because of their greed)
But i normally use Google
It's what im used to, and i normally find what i want on it more immediately.
I tended to have to scroll a bit on Bing looking for the same things.
This platform has nothing to offer other than virtual hopes ms os very slow in every aspect they are very slow at bringing the features they are slow in bringing the good hardware in reasonable price band like Motorola is doing they fail in bringing the apps, so why should I buy a windows device when I got everything on Android or Apple, why should I waste my time in waiting for the platform to learn how to grow in the competition based market, when I have everything to taste on other platform.
THE DAY NOKIA DIED THE SAME WINDOWS/MS DIES AS WELL FOR ME( I AM HEART BROKEN THAT MS IS LAYING OFF 18000 NOKIA EMPLOYEES, FUCK U NADELA) AND I WILL WAIT TILL NOKIA COMES BACK TO SHOW EVERYONE WHOSE THE REAL DADY IS
I dont think the L1520s and L1020s have sold as much. :p
Wont cost you as much, and since you have TMo you'll know you can transfer SIM numbers to new SIM cards and keep the same number/service. I plan to buy an 'RM-937 Lumia 1520 32 Gb' or 1525/1820 when released and get a nano sim adapter or pick up a sim kit from the TMo store and transfer phone and service from my 521 (love their 30$ plan). Best part since its a global unlocked variant, no need to wait for carrier testing for updates, when MS releases an update ill get it directly from them.
Id snag the 1525 or the 1820 when they come out, especially as the global factory unlocked variant
No waiting for freaking carriers to "test" updates and then release it months later
If its out i get it, win win :3